Authoritas AI Tracker vs Briljant (2026): Which GEO platform is right for you?

Key Takeaways

• Authoritas is an enterprise-grade platform combining AI search tracking with traditional SEO tools, while Briljant is a focused GEO tool built specifically for the Dutch market
• Authoritas monitors 7+ AI models (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, Bing AI) vs Briljant's 3 (ChatGPT, Google AI, Perplexity)
• Pricing: Briljant starts at €49/month with a 7-day free trial; Authoritas starts at £99/month (~€118) with no free tier
• Authoritas includes rank tracking, backlink analysis, technical SEO audits, and content optimization -- Briljant focuses purely on AI visibility
• Briljant tests 3,000 prompts monthly and offers localized Dutch support with GDPR compliance baked in
• If you're a Dutch business wanting simple AI monitoring, Briljant wins on price and local focus. If you need enterprise SEO + AI tracking in one platform, Authoritas is the better bet.

Overview

Authoritas AI Tracker

Authoritas AI Tracker

Track brand visibility across AI search engines and traditio

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Authoritas positions itself as a complete visibility platform -- not just AI search tracking, but traditional SEO tools bundled together. It monitors brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The platform targets eCommerce brands, publishers, and agencies managing competitive niches globally. Pricing runs from £99/month (Essential) to £799/month (Expert), with custom enterprise options.

The pitch: one platform for both traditional search rankings and AI search visibility. You get rank tracking, backlink analysis, technical audits, and AI monitoring in a single dashboard.

Briljant

Briljant

Dutch GEO platform tracking AI visibility in ChatGPT and Perplexity

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Briljant is a Netherlands-based GEO platform laser-focused on AI visibility. It tracks how brands appear in ChatGPT, Google AI, and Perplexity by testing 3,000 prompts monthly. The tool is designed for Dutch businesses and agencies that want localized support, GDPR compliance, and a simpler interface than enterprise platforms. Pricing is straightforward: €49/month (€399/year) with a 7-day free trial.

The pitch: affordable AI visibility monitoring with Dutch-language support and a focus on doing one thing well instead of bundling features you might not need.

Side-by-side comparison

AI model coverage

Authoritas monitors seven AI platforms: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. This breadth matters if you're tracking brand visibility across multiple LLMs or if your audience uses a mix of AI search engines. The platform also tracks sentiment and citation sources, showing where AI models pull information about your brand.

Briljant covers three: ChatGPT, Google AI, and Perplexity. For most businesses, these three represent the majority of AI search traffic. Briljant tests 3,000 prompts monthly across these platforms, which gives you a solid sample of how your brand appears in common queries. The narrower focus keeps the tool simpler and the pricing lower.

Verdict: Authoritas wins on breadth. If you need to monitor Claude, DeepSeek, or Bing AI, it's the only option here. But for most use cases, Briljant's three-platform coverage hits the high-value targets.

Pricing breakdown

Authoritas uses tiered pricing based on features and scale. The Essential plan at £99/month gets you basic AI tracking plus traditional SEO tools. Expert at £799/month adds advanced features, more data, and likely higher query volumes. Custom enterprise pricing is available for large teams.

Briljant has one plan: €49/month or €399/year. You get 3,000 monthly prompts tested, AI analytics, competitor comparison, and GEO optimization tools. The 7-day free trial lets you test before committing.

Verdict: Briljant is significantly cheaper if you only need AI visibility tracking. Authoritas costs more but bundles traditional SEO tools -- so the comparison depends on whether you need those extras.

Traditional SEO capabilities

This is where the platforms diverge sharply.

Authoritas includes rank tracking, backlink analysis, technical SEO audits, site crawling, and content optimization alongside AI search monitoring. It's built for teams that want one platform for both traditional and AI search. The Looker Studio integration means you can build custom dashboards combining SEO and AI metrics.

Briljant does not include traditional SEO tools. It's purely focused on AI visibility -- tracking prompts, monitoring citations, and optimizing content for generative engines. If you need rank tracking or backlink data, you'll use a separate tool.

Verdict: Authoritas is the clear winner if you want an all-in-one platform. Briljant intentionally skips these features to stay focused and affordable.

Content optimization and GEO features

Both platforms help you optimize content for AI search, but they approach it differently.

Authoritas provides content optimization recommendations based on what AI models cite and how competitors rank. It shows you which pages get mentioned in AI responses, tracks sentiment, and identifies gaps. The technical audit component flags issues that might prevent AI crawlers from indexing your content properly.

Briljant's GEO Optimizer focuses on technical and content changes that improve AI discoverability. It runs audits to find problems and suggests fixes. The 3,000 monthly prompt tests show you exactly which queries trigger mentions of your brand vs competitors, so you can target content gaps.

Verdict: Tie. Both platforms give you actionable optimization insights. Authoritas integrates this with broader SEO data; Briljant keeps it GEO-specific.

If you're looking to go deeper on content optimization for AI search -- identifying exactly which prompts you're missing and generating content that ranks in AI responses -- tools like Promptwatch can complement either platform by showing content gaps and helping you create articles engineered to get cited by ChatGPT, Claude, and Perplexity.

Promptwatch

Track and optimize your brand visibility in AI search engines

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Analytics and reporting

Authoritas offers AI analytics showing brand mentions, sentiment trends, and share of voice across AI platforms. The Looker Studio integration is a big plus for agencies and enterprises that need custom reporting. You can combine AI visibility data with traditional SEO metrics in one dashboard.

Briljant provides AI analytics and reporting focused on the three platforms it tracks. You see prompt performance, competitor comparisons, and traffic attribution. The interface is simpler -- less customization, but easier to navigate if you just want the core metrics.

Verdict: Authoritas wins for advanced reporting needs and custom dashboards. Briljant wins for simplicity and ease of use.

Target audience and use cases

Authoritas is built for:

• eCommerce brands tracking both traditional and AI search
• Publishers monitoring content citations across multiple LLMs
• Global agencies managing clients in competitive niches
• Teams that want one platform instead of juggling multiple tools

Briljant is built for:

• Dutch businesses wanting local support and GDPR compliance
• Smaller teams or agencies focused purely on AI visibility
• Companies that already have SEO tools and just need GEO monitoring
• Anyone wanting a lower-cost entry point to AI search tracking

Pros and cons

Authoritas AI Tracker

Pros:

• Monitors 7+ AI platforms including Claude, DeepSeek, Bing AI
• Combines AI tracking with full SEO suite (rank tracking, backlinks, audits)
• Looker Studio integration for custom dashboards
• Built for enterprise scale and global markets
• Sentiment tracking and citation source analysis

Cons:

• Higher price point (starts at £99/mo)
• No free trial
• More complex interface due to bundled features
• Overkill if you only need AI visibility monitoring

Briljant

Pros:

• Significantly cheaper (€49/mo vs £99/mo)
• 7-day free trial
• Focused, simple interface
• 3,000 monthly prompt tests clearly defined
• Dutch-language support and GDPR emphasis
• Does one thing well instead of trying to do everything

Cons:

• Only tracks 3 AI platforms (ChatGPT, Google AI, Perplexity)
• No traditional SEO tools
• Single pricing tier limits scalability
• Primarily targets Dutch market
• Less customization in reporting

Who should pick which tool

Choose Authoritas if:

• You want one platform for both traditional SEO and AI search tracking
• You need to monitor Claude, DeepSeek, or Bing AI in addition to the big three
• You're an agency or enterprise that needs Looker Studio integration and custom reporting
• You manage global clients across multiple markets
• Budget isn't the primary constraint

Choose Briljant if:

• You're a Dutch business wanting local support and Dutch-language interface
• You only need AI visibility monitoring (ChatGPT, Google AI, Perplexity)
• You already have SEO tools and don't want to pay for redundant features
• You want a lower price point and a free trial to test first
• You prefer a focused tool over a feature-heavy platform

Consider alternatives if:

• You need AI visibility tracking plus content gap analysis and AI content generation (not just monitoring)
• You want crawler logs showing how AI engines index your site
• You need Reddit and YouTube citation tracking
• You want prompt volume estimates and difficulty scoring to prioritize optimization efforts

Final verdict

Authoritas and Briljant serve different needs. Authoritas is an enterprise platform that bundles AI search tracking with traditional SEO tools -- it's the right choice if you want one dashboard for everything and need broad AI model coverage. Briljant is a focused GEO tool built for the Dutch market -- it wins on price, simplicity, and doing one thing well.

The decision comes down to scope and budget. If you're managing global clients, need advanced reporting, or want traditional SEO and AI tracking in one platform, Authoritas justifies the higher cost. If you're a Dutch business or agency that just needs AI visibility monitoring without the extras, Briljant delivers better value.

Neither platform is objectively better -- they're built for different buyers. Pick based on whether you need a Swiss Army knife (Authoritas) or a sharp, single-purpose blade (Briljant).