Authoritas AI Tracker vs Profound (2026): Which enterprise AI visibility platform wins?

Key Takeaways

• Pricing gap: Authoritas starts at £99/mo (~$125) with a clear tier structure, while Profound's entry point is $499/mo -- nearly 4x more expensive for smaller teams
• Traditional SEO integration: Authoritas combines AI search tracking with full-stack SEO tools (rank tracking, technical audits, backlinks). Profound is AI-only with no traditional SEO features
• Content generation approach: Profound offers autonomous marketing agents with workflow builders. Authoritas includes AI content tools but focuses more on monitoring and optimization insights
• Crawler visibility: Both track AI crawler behavior, but Authoritas emphasizes eCommerce and publisher use cases with licensing insights. Profound targets enterprise B2B brands (MongoDB, Ramp, Mercury)
• Data retention: Profound Lite tier caps history at 2 months. Authoritas doesn't publicly advertise similar restrictions on lower tiers
• Best for agencies: Authoritas's lower entry price and traditional SEO combo makes it easier to bundle into existing agency retainers. Profound's enterprise focus and higher minimums suit in-house teams at well-funded companies

Overview

Authoritas AI Tracker

Authoritas AI Tracker

Track brand visibility across AI search engines and traditio

View more

Authoritas positions itself as a hybrid platform -- AI search monitoring plus traditional SEO tools in one package. It tracks brand mentions and sentiment across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI, while also offering rank tracking, technical SEO audits, backlink analysis, and keyword research. The pitch: you don't need separate tools for AI visibility and classic search optimization.

Built for eCommerce brands, publishers, and agencies managing competitive niches, Authoritas includes features like licensing insights for publishers (track how AI platforms use your content) and global multi-language support. Pricing starts at £99/mo for the Essential tier and scales to £799/mo for Expert, with custom enterprise options above that.

Profound

Profound

Enterprise AI visibility platform tracking brand mentions across ChatGPT, Perplexity, and 9+ AI search engines

View more

Profound is an Answer Engine Optimization (AEO) platform laser-focused on AI search visibility. It monitors brand mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, and Google AI Overviews. The platform tracks how AI models represent your brand, reveals prompt volumes (what people are actually asking), analyzes AI crawler behavior, and includes autonomous marketing agents that generate AEO-optimized content.

Used by enterprise B2B brands like MongoDB, Ramp, and Mercury, Profound is SOC 2 compliant and built for teams that need programmatic access and custom workflows. Pricing is custom enterprise-only -- the Lite tier starts around $499/mo for 3 seats and 24k responses per month, with 2-month data retention. No free trial.

Side-by-Side Comparison

Pricing comparison

Authoritas AI Tracker pricing

Authoritas uses GBP pricing. Annual billing discounts available. The Essential tier gets you in the door for about $125/mo at current exchange rates.

Profound pricing

Profound's pricing is opaque -- the "Advanced" tier showing as cheaper than Lite suggests custom quoting. Expect to talk to sales for any tier. No monthly minimums advertised, but the platform skews toward annual contracts.

Verdict: Authoritas is 4x cheaper at entry level and offers transparent tiering. Profound's pricing opacity and high floor make it a non-starter for small teams or agencies testing the waters.

Head-to-head feature deep-dive

AI model coverage

Authoritas tracks 7 AI engines: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. Profound covers 9: the same list minus Bing AI, plus Grok, Microsoft Copilot, and Meta AI.

Profound has a slight edge in breadth (Grok, Copilot, Meta AI matter for certain audiences), but Authoritas covers the core models that drive most AI search traffic. For eCommerce and publishers, the Authoritas set is sufficient. For B2B brands targeting enterprise buyers who might use Copilot, Profound's extra coverage is relevant.

Micro-verdict: Profound wins on model count, but the gap is narrow. Both cover the engines that matter most in 2026.

Traditional SEO integration

This is where the platforms diverge completely.

Authoritas bundles AI search tracking with a full SEO platform: rank tracking across Google/Bing, technical site audits, backlink analysis, keyword research, and competitive SERP analysis. You can track traditional rankings and AI visibility in one dashboard. For agencies and in-house teams already doing SEO, this consolidation is valuable -- one tool, one login, one invoice.

Profound offers zero traditional SEO features. It's AI search only. If you need rank tracking or technical audits, you're paying for Ahrefs or Semrush separately.

Micro-verdict: Authoritas wins decisively if you need both AI and traditional SEO. Profound is the choice only if you already have SEO covered and want a best-in-class AI-only tool.

Prompt volume and demand intelligence

Both platforms surface what people are asking AI models -- the prompts driving AI search traffic.

Authoritas shows prompt volumes and structures them around customer journeys, personas, and question types (informational, transactional, branded, location-based). The interface emphasizes eCommerce and publisher workflows -- think "what are people asking about sustainable activewear brands?" or "which airline should I avoid?"

Profound's Prompt Volumes feature reveals what millions of people ask AI and ties it to strategic demand. The platform includes difficulty scoring and volume estimates to help prioritize which prompts to target. Profound also offers query fan-outs (how one prompt branches into related sub-queries), which Authoritas doesn't advertise.

Micro-verdict: Tie. Both deliver the core insight (what people ask AI). Profound's fan-out analysis is a nice touch, but Authoritas's journey-based structuring fits eCommerce/publisher use cases better.

AI crawler logs and indexing insights

Authoritas tracks AI crawler behavior -- which pages AI models read, how often they return, errors they encounter. This is critical for understanding whether AI engines can even discover your content. The platform emphasizes publisher use cases, including licensing insights (track how AI platforms use your content to inform licensing negotiations).

Profound also monitors AI crawler activity (they call it "Agent Analytics"). You see which AI models are crawling your site, what they're reading, and how that correlates with citation performance. Profound doesn't emphasize licensing insights the way Authoritas does, but the underlying crawler data is there.

Micro-verdict: Authoritas edges ahead for publishers who care about licensing and IP tracking. For everyone else, it's a wash.

Content generation and optimization

Authoritas includes AI content tools but doesn't position them as the platform's core strength. The focus is on monitoring and insights that inform your content strategy.

Profound offers autonomous marketing agents -- workflow builders where you chain together tasks like scraping a web page, researching FAQs in Perplexity, generating AEO-optimized content, and publishing. The agents run on autopilot. Profound provides templates (AEO-Optimized FAQ Generator, etc.) and lets you build custom workflows. This is a bigger bet on AI-generated content as a primary output, not just a side feature.

Micro-verdict: Profound wins if you want AI to generate content at scale with minimal human intervention. Authoritas wins if you prefer human-led content informed by AI insights.

Competitive analysis and benchmarking

Authoritas shows Share of Voice trends across competitors in AI search results. You can compare your brand's AI visibility vs rivals over time, broken down by model and prompt category. The interface includes heatmaps and trend lines.

Profound tracks competitor mentions in AI responses and shows how your brand stacks up. The platform's Answer Engine Insights feature reveals which competitors AI models cite alongside you (or instead of you) for specific prompts.

Both platforms deliver competitive context. Authoritas leans visual (heatmaps, trend charts). Profound leans granular (prompt-by-prompt competitor breakdowns).

Micro-verdict: Tie. Different presentation styles, same core value.

Data retention and historical analysis

Authoritas doesn't publicly advertise data retention caps on its lower tiers. The Essential plan (£99/mo) appears to include historical tracking without a hard cutoff.

Profound's Lite tier ($499/mo) caps history at 2 months. You can see recent trends but lose the ability to analyze long-term shifts or seasonal patterns unless you upgrade.

For a platform 4x more expensive, a 2-month retention limit is rough. Historical data matters for understanding how AI models' treatment of your brand evolves, especially as models get updated or retrained.

Micro-verdict: Authoritas wins. No advertised retention caps at entry level vs Profound's 2-month limit.

Enterprise features and compliance

Profound is SOC 2 compliant, which matters for enterprise buyers with strict data governance requirements. The platform offers API access, custom integrations, and white-glove onboarding. Customer logos include MongoDB, Ramp, Mercury -- brands with serious compliance and security needs.

Authoritas offers API access and custom enterprise plans but doesn't lead with SOC 2 compliance in its marketing. The platform's enterprise tier includes white-label options, which agencies value.

Micro-verdict: Profound wins for enterprise compliance. Authoritas wins for agency white-labeling.

Who should pick Authoritas AI Tracker

• Agencies managing multiple clients: The £99/mo entry point makes it easy to add AI search tracking to existing SEO retainers without blowing up your cost structure. The traditional SEO tools mean you can consolidate billing.
• eCommerce brands on a budget: If you're a DTC brand or online retailer that needs both traditional SEO and AI visibility, Authoritas delivers both for less than Profound's AI-only offering.
• Publishers tracking content licensing: The licensing insights feature is purpose-built for publishers negotiating with AI platforms. Authoritas shows exactly how AI models use your content.
• Teams that prefer human-led content: If you want AI insights to inform your content strategy but don't want autonomous agents writing everything, Authoritas's monitoring-first approach fits better.
• Global brands needing multi-language support: Authoritas emphasizes global coverage and multi-language tracking, which matters for international eCommerce and publishing.

Who should pick Profound

• Enterprise B2B brands with budget: If you're MongoDB or Ramp and need best-in-class AI visibility tracking with SOC 2 compliance, Profound is built for you. The $499/mo floor isn't a barrier.
• Teams betting on AI-generated content at scale: Profound's autonomous marketing agents and workflow builders are the most advanced content generation system in this category. If you want AI to create AEO-optimized content with minimal human touch, Profound delivers.
• In-house teams that already have SEO covered: If you're paying for Ahrefs or Semrush and just need AI search visibility layered on top, Profound's AI-only focus makes sense. You're not paying for redundant SEO features.
• Brands targeting Copilot and Meta AI users: Profound tracks Microsoft Copilot and Meta AI, which Authoritas doesn't. If your audience skews toward enterprise buyers (Copilot) or Facebook users (Meta AI), that coverage matters.
• Teams that need programmatic access and custom workflows: Profound's API and workflow builder support complex, automated use cases that go beyond dashboards and reports.

If you're also tracking how your brand appears in AI search results and want a platform that combines monitoring with actionable content gap analysis and AI-powered content generation, Promptwatch offers a middle ground between Authoritas's hybrid approach and Profound's enterprise focus.

Promptwatch

Track and optimize your brand visibility in AI search engines

View more

Pros and cons

Authoritas AI Tracker pros

• 4x cheaper entry point (£99/mo vs $499/mo)
• Combines AI search tracking with full traditional SEO tools
• Publisher licensing insights for content monetization
• Transparent pricing tiers with clear feature breakdowns
• No advertised data retention caps on lower tiers
• Agency-friendly with white-label options

Authoritas AI Tracker cons

• Smaller AI model coverage (7 vs Profound's 9)
• Content generation tools less advanced than Profound's autonomous agents
• Not SOC 2 certified (matters for some enterprise buyers)
• Less emphasis on programmatic workflows and API-first use cases

Profound pros

• Most advanced AI content generation (autonomous agents, workflow builder)
• SOC 2 compliant for enterprise security requirements
• Tracks 9 AI models including Copilot and Meta AI
• Strong API and custom integration support
• Query fan-out analysis for prompt research
• Enterprise-grade onboarding and support

Profound cons

• $499/mo entry price -- 4x more expensive than Authoritas
• No traditional SEO features (you need separate tools)
• 2-month data retention cap on Lite tier
• No free trial
• Opaque pricing (requires sales conversations)
• Overkill for small teams, agencies, or brands testing AI search

Final verdict

Authoritas AI Tracker wins for agencies, eCommerce brands, publishers, and any team that needs both traditional SEO and AI search visibility in one affordable package. The £99/mo entry point, transparent pricing, and hybrid feature set make it the practical choice for most buyers in 2026.

Profound wins for well-funded enterprise B2B brands that need best-in-class AI visibility tracking, SOC 2 compliance, and autonomous content generation at scale. If you're MongoDB or Ramp and budget isn't a constraint, Profound's advanced features justify the premium. For everyone else, the $499/mo floor and AI-only focus are hard to justify when Authoritas delivers 80% of the value for 25% of the cost.

One-liner: Authoritas is the smart default for most teams. Profound is the enterprise splurge for brands that need cutting-edge AI content automation and have the budget to match.