Key Takeaways
- Pricing: Briljant is cheaper at €33/month (€399/year) vs AIclicks $59/month ($499/year with annual discount), but AIclicks offers more plan tiers and flexibility
- Language focus: Briljant is built specifically for Dutch businesses with localized support and GDPR compliance; AIclicks targets global English-speaking markets
- Prompt volume: Briljant tests 3,000 prompts/month on its single plan; AIclicks scales from starter to business tiers but doesn't publish exact prompt counts
- Platform coverage: Both track ChatGPT, Perplexity, and Google AI/Gemini -- neither covers the full 10+ model range that enterprise platforms like Promptwatch monitor
- Optimization depth: AIclicks emphasizes content recommendations and campaign automation; Briljant focuses on technical audits and competitor comparison
- Best for: Pick Briljant if you're a Dutch business wanting local support and simple monitoring; pick AIclicks if you need multi-tier plans and English-language content optimization
Overview
Briljant
Briljant is a Netherlands-based GEO platform designed for Dutch businesses and agencies. It monitors brand visibility in ChatGPT, Google AI, and Perplexity by testing 3,000 prompts monthly. The platform provides technical audits, competitor comparison, and AI analytics with a focus on GDPR compliance and localized support. Briljant positions itself as a simpler alternative to enterprise platforms, offering a single Pro plan at €399/year (€33/month) after a 7-day free trial.
AIclicks
AIclicks is a global AI search visibility tool used by 1,000+ brands and agencies. It tracks how your brand appears in ChatGPT, Perplexity, Gemini, and other AI search engines, with a focus on actionable content recommendations and campaign automation. AIclicks offers three pricing tiers (Starter $59/mo, Pro $189/mo, Business $499/mo) with a 3-day free trial. The platform emphasizes discovering real buyer prompts and optimizing content to rank in AI responses.
Side-by-Side Comparison
| Feature | Briljant | AIclicks |
|---|---|---|
| Pricing | €399/year (€33/mo) | $59-$499/mo ($499-$4,990/year) |
| Free trial | 7 days | 3 days |
| AI models tracked | ChatGPT, Google AI, Perplexity | ChatGPT, Perplexity, Gemini, others |
| Prompt testing volume | 3,000/month | Not disclosed (varies by tier) |
| Competitor analysis | ✓ Yes | ✓ Yes |
| Content optimization | Technical audits | Automated recommendations |
| Language focus | Dutch (NL market) | English (global) |
| GDPR compliance | ✓ Explicit focus | Standard |
| Plan tiers | 1 (Pro only) | 3 (Starter, Pro, Business) |
| Target audience | Dutch SMBs, agencies | Global brands, agencies |
| Setup complexity | Simple | Simple (URL drop-in) |
| Analytics depth | AI analytics & reporting | AI search analytics + campaign metrics |
Pricing comparison
| Plan | Briljant | AIclicks |
|---|---|---|
| Free tier | 7-day trial only | 3-day trial only |
| Entry plan | €399/year (€33/mo) | $59/mo Starter |
| Mid-tier | -- | $189/mo Pro |
| Top tier | -- | $499/mo Business |
| Annual discount | Built-in (€399 vs €588) | Saves 2 months |
| Monthly option | €49/mo | $59-$499/mo |
Briljant is the clear winner on price if you're committing annually -- €399/year ($430 USD equivalent) vs AIclicks' $708/year for Starter (with annual discount). But AIclicks gives you more flexibility with three tiers and monthly billing options.
User interface and ease of use
Briljant's interface is straightforward and Dutch-language native. The dashboard shows AI analytics, prompt tracking results, and competitor comparisons without overwhelming you with options. It's built for marketers who want quick insights, not data scientists. The single-plan structure means you don't waste time choosing features -- you get everything.
AIclicks uses a URL drop-in setup that's even simpler on the front end. Enter your website, and the platform starts crawling and discovering prompts. The interface is English-first and emphasizes visual dashboards showing where you rank vs competitors. The multi-tier structure means you need to understand which plan fits your needs before signing up.
Verdict: Briljant wins for Dutch users who want localized UX. AIclicks wins for global teams who prefer English and visual prompt discovery.
AI model coverage
Both platforms cover the core three: ChatGPT, Perplexity, and Google AI/Gemini. Neither tracks the full range of models (Claude, Meta AI, Grok, DeepSeek, Mistral, Copilot) that enterprise platforms monitor.
Briljant explicitly lists ChatGPT, Google AI, and Perplexity. AIclicks mentions "ChatGPT, Perplexity, Gemini, and other AI search engines" but doesn't specify which others. Based on their marketing, it's likely the same core three with possible limited coverage of additional models.
Verdict: Tie. Both cover the essential AI search engines but fall short of comprehensive multi-model tracking.
Prompt tracking and discovery
Briljant tests 3,000 prompts per month on its Pro plan. This is a fixed volume -- you know exactly what you're getting. The platform focuses on Dutch-language prompts relevant to the Netherlands market, which is a strength if that's your audience.
AIclicks emphasizes discovering "real prompts your buyers ask" and finding where to show up. The platform doesn't publish exact prompt volumes per tier, which makes it harder to compare apples-to-apples. The focus is on English-language prompts and global markets.
| Dimension | Briljant | AIclicks |
|---|---|---|
| Prompt volume | 3,000/month (fixed) | Undisclosed (varies by tier) |
| Language focus | Dutch | English |
| Prompt discovery | Manual + automated | Automated crawling |
| Custom prompts | Likely yes | Yes |
Verdict: Briljant wins on transparency (you know you're getting 3,000 prompts). AIclicks wins on discovery automation and global reach.
Competitor analysis
Both platforms offer competitor comparison features. Briljant's competitor analysis is baked into the single Pro plan -- you can see how you stack up against rivals in AI search results. The focus is on Dutch competitors and local market positioning.
AIclicks also includes competitor tracking, showing where competitors rank for the same prompts. The platform's visual dashboards make it easy to spot gaps. The global focus means you're comparing against international competitors, not just local players.
Verdict: Tie. Both deliver solid competitor insights; your choice depends on whether you're competing locally (Briljant) or globally (AIclicks).
Content optimization and recommendations
This is where the platforms diverge most.
Briljant provides technical audits and GEO optimization guidance. The platform tells you what's wrong with your site's AI discoverability and how to fix it from a technical standpoint. Think schema markup, crawlability, structured data. It's more diagnostic than prescriptive on content.
AIclicks focuses on automated content recommendations and campaign optimization. The platform suggests what content to create based on the prompts it discovers. It's more prescriptive -- "here's what to write" -- and ties into campaign metrics.
| Approach | Briljant | AIclicks |
|---|---|---|
| Technical audits | ✓ Core feature | Limited |
| Content recommendations | Basic | ✓ Automated |
| Campaign automation | No | ✓ Yes |
| Actionable insights | Technical fixes | Content creation |
Verdict: Briljant wins if you need technical SEO-style audits for AI. AIclicks wins if you want content ideas and campaign automation.
Worth noting: if you're looking for a platform that combines both technical audits and AI-generated content optimized for citations, Promptwatch offers crawler logs, content gap analysis, and an AI writing agent that creates articles engineered to rank in ChatGPT and Perplexity.
GDPR and data compliance
Briljant explicitly highlights GDPR compliance and European data handling. As a Dutch company (Briljant B.V.), it's built for the EU regulatory environment. If you're a European business concerned about data residency and privacy, this is a selling point.
AIclicks doesn't emphasize GDPR on its marketing site, which suggests standard compliance but not a differentiator. The platform is likely US-based or global, which may matter for some EU businesses.
Verdict: Briljant wins for EU-focused businesses that prioritize GDPR and local data handling.
Reporting and analytics
Briljant offers "AI analytics & rapportage" (reporting) as part of its Pro plan. You get dashboards showing AI visibility trends, prompt performance, and competitor positioning. The reporting is straightforward and designed for monthly client reports or internal reviews.
AIclicks provides "AI search analytics" with visual dashboards and campaign metrics. The platform tracks engagement metrics and ties visibility to content performance. The multi-tier structure likely means more advanced analytics on higher plans.
Verdict: Tie. Both deliver solid reporting; AIclicks may have more depth on higher tiers, but Briljant's single-plan simplicity means you get everything upfront.
Customer support and localization
Briljant's big advantage is localized Dutch support. If you're a Dutch business, you can communicate in your native language and get support from people who understand the local market. The website, documentation, and support are all in Dutch.
AIclicks operates in English with global support. If you're outside the Netherlands or prefer English, this is fine. If you're a Dutch SMB with limited English, Briljant is the better fit.
Verdict: Briljant wins for Dutch businesses. AIclicks wins for global teams.
Pros and cons
Briljant pros
- Cheapest option at €399/year (€33/mo equivalent)
- Built specifically for Dutch market with localized support
- GDPR compliance and European data handling
- 3,000 prompts/month clearly stated
- Technical audits included
- Simple single-plan structure
Briljant cons
- Only one plan tier (no scaling options)
- Limited to Dutch language and NL market focus
- Doesn't cover full range of AI models (Claude, Meta AI, etc.)
- Less emphasis on content creation vs technical fixes
- Smaller user base (300+ vs AIclicks' 1,000+)
AIclicks pros
- Three plan tiers for different business sizes
- Automated content recommendations and campaign optimization
- Global English-language focus
- 1,000+ brands using the platform
- Visual prompt discovery and dashboards
- URL drop-in setup is very simple
AIclicks cons
- More expensive ($59-$499/mo vs Briljant's €33/mo)
- Doesn't publish exact prompt volumes per tier
- 3-day trial is shorter than Briljant's 7 days
- Less focus on technical audits
- No explicit GDPR/EU compliance messaging
Who should pick which tool
Pick Briljant if you:
- Are a Dutch business or agency serving the Netherlands market
- Want the cheapest GEO monitoring option (€399/year)
- Need Dutch-language support and GDPR compliance
- Prefer technical audits over content recommendations
- Want a simple single-plan structure with no upsells
- Are comfortable with 3,000 prompts/month
Pick AIclicks if you:
- Operate in global English-speaking markets
- Need multiple plan tiers to scale as you grow
- Want automated content recommendations and campaign metrics
- Prefer visual dashboards and prompt discovery automation
- Are willing to pay more for content optimization features
- Need flexibility to upgrade from $59/mo to $499/mo plans
Consider Promptwatch if you:
- Need comprehensive tracking across 10+ AI models (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Copilot, Mistral, Google AI Overviews)
- Want both technical audits (crawler logs, indexing analysis) AND AI-generated content optimized for citations
- Need content gap analysis showing exactly which prompts competitors rank for but you don't
- Want to track Reddit/YouTube discussions that influence AI recommendations
- Require enterprise features like multi-language/multi-region tracking, API access, and Looker Studio integration
Final verdict
Briljant wins on price and localization. If you're a Dutch business with a limited budget and you want simple GEO monitoring with local support, it's the clear choice at €399/year.
AIclicks wins on flexibility and content optimization. If you're a global brand that needs scalable plans, automated content recommendations, and English-language support, the $59-$499/mo range gives you room to grow.
Neither platform is a full-featured enterprise GEO solution -- both cover only 3 core AI models, lack advanced features like crawler logs or Reddit tracking, and don't offer AI content generation. For most small businesses and agencies, that's fine. You're paying for simplicity and focused monitoring.
Bottom line: Briljant for Dutch SMBs on a budget. AIclicks for global teams that want content automation. And if you need the full toolkit -- 10+ models, content gap analysis, AI writing agent, crawler logs -- you're looking at enterprise platforms like Promptwatch.