Peec AI vs Authoritas (2026): Full Comparison

Key takeaways

• Peec AI is a focused AI search monitoring tool starting at $95/mo -- clean, fast to set up, and built specifically for marketing teams who want visibility data without complexity
• Authoritas is a full enterprise SEO platform that added AI search tracking; it covers more AI models but comes with a much steeper price and a broader (sometimes overwhelming) feature set
• Neither tool generates content or helps you act on the gaps they find -- both are monitoring-only platforms
• Authoritas covers more AI models (including Claude, Copilot, DeepSeek) while Peec AI sticks to ChatGPT, Perplexity, and Gemini
• If you already use Authoritas for traditional SEO, adding AI tracking there makes sense; if you only care about AI search visibility, Peec AI is simpler and cheaper
• Neither tool offers crawler logs, traffic attribution, or content agents -- teams that need to actually move the needle on AI visibility will likely outgrow both

Overview

Peec AI

Peec AI

AI search visibility tracking for marketing teams

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Peec AI launched as a purpose-built AI search analytics tool for marketing teams. The pitch is simple: track how your brand shows up in ChatGPT, Perplexity, and Gemini, benchmark against competitors, and monitor sentiment over time. It has a clean interface, a free trial, and pricing that starts at $95/mo -- which makes it one of the more accessible options in this space. Over 2,000 marketing teams reportedly use it.

What you get is solid monitoring: visibility scores, position tracking, sentiment analysis, and competitor benchmarking. What you don't get is any help acting on what you find. There's no content generation, no crawler logs, no traffic attribution. It's a dashboard, not an optimization engine.

Authoritas

Authoritas

AI search visibility for enterprise SEO teams

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Authoritas has been around as an enterprise SEO platform for years, and it added AI search tracking as the market shifted. The result is a tool that covers a lot of ground -- traditional rank tracking, site auditing, content optimization, and now AI visibility monitoring across ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, and Google AI Overviews.

The breadth is both its strength and its complication. If you're an enterprise SEO team that already needs rank tracking and site auditing, Authoritas bundles AI monitoring into a platform you'd be paying for anyway. If you only want AI search visibility, you're paying for a lot of features you won't use.

Side-by-side comparison

Head-to-head feature deep-dive

AI model coverage

Peec AI tracks three models: ChatGPT, Perplexity, and Gemini. For most marketing teams, that's the core of what matters -- these three account for the bulk of AI search traffic right now. The trade-off is that you're blind to Claude, Copilot, DeepSeek, and Google AI Overviews.

Authoritas covers a wider set: Google AIO, ChatGPT (GPT-4o and mini variants), Perplexity (Sonar), Bing AIO, Claude 3.5, Gemini 1.5, and DeepSeek. The platform even shows credit costs per model query, which is a nice transparency touch for teams managing usage at scale.

Verdict: Authoritas wins on model breadth. If you care about Claude or Copilot visibility, Peec AI can't help you.

Monitoring and analytics

Both tools track the core AI visibility metrics -- visibility (share of voice), position (where your brand ranks within AI responses), and sentiment (how AI models describe your brand). Both let you add custom prompts, track competitors, and view trends over time.

Peec AI's interface is notably cleaner. The dashboard is designed around these three metrics and doesn't try to do too much. You can organize prompts with tags, track across countries, and see recent AI chat responses. It's genuinely easy to get started.

Authoritas layers AI monitoring on top of its existing SEO infrastructure. That means you get journey mapping, persona-based tracking, and share-of-voice trend charts -- but you're also navigating a more complex platform. The AI tracking features are good, but they sit inside a tool built for enterprise SEO teams who are comfortable with complexity.

Verdict: Peec AI for simplicity and speed. Authoritas for depth and persona-level analysis.

Traditional SEO capabilities

This is where the comparison diverges sharply. Peec AI is AI-only. No rank tracking, no site auditing, no backlink analysis, no traditional SEO features whatsoever.

Authoritas has a full traditional SEO suite: keyword rank tracking, technical site audits, content optimization tools, backlink monitoring, and reporting. For teams that need both traditional SEO and AI search monitoring in one platform, Authoritas is the obvious choice.

Verdict: Authoritas by a wide margin. Peec AI doesn't compete here at all.

Content and optimization features

Neither tool helps you create content or close the gaps they identify. This is the honest limitation of both platforms. You can see that a competitor is mentioned more often than you for a given prompt, but neither Peec AI nor Authoritas will tell you what content to write or help you write it.

Authoritas does have some content optimization tools on the traditional SEO side (content briefs, on-page analysis), but these aren't built around AI search gaps specifically.

If closing AI visibility gaps is the goal -- not just measuring them -- both tools leave you to figure that out yourself.

Verdict: Neither. Both are monitoring-only for AI search. Worth noting that platforms like Promptwatch take a different approach here, combining gap analysis with content generation agents specifically built around AI search data.

Promptwatch

Track and optimize your brand visibility in AI search engines

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Crawler logs and traffic attribution

Neither Peec AI nor Authoritas tracks AI crawler activity on your website or connects AI visibility to actual traffic and revenue. You can see your visibility scores go up or down, but you can't see which pages AI models are reading, how often they return, or whether your AI visibility is driving any measurable business outcome.

For teams that need to report ROI on their AI search efforts, this is a real gap in both tools.

Verdict: Neither. This is a category gap for both platforms.

Agency and enterprise features

Authoritas is clearly built with agencies and enterprise teams in mind. It has white-label reporting, multi-client management, and the kind of data export and API access you'd expect from an enterprise tool. The pricing tiers reflect this -- the Expert plan at $799/mo is aimed at large agencies or in-house enterprise teams.

Peec AI has some agency support (the site mentions agency customers), but it's not the primary focus. The platform is simpler and the pricing is more accessible, which suits smaller agencies or individual brand teams.

Verdict: Authoritas for agencies and enterprise. Peec AI for individual brand teams or smaller marketing departments.

Setup and ease of use

Peec AI is genuinely fast to set up. Add your brand, add some prompts, add competitors, and you're tracking within minutes. The interface doesn't require training.

Authoritas has more onboarding friction. The platform covers a lot of ground, and getting AI tracking configured alongside traditional SEO features takes more time. It's not unusable, but it's a different experience from Peec AI's simplicity.

Verdict: Peec AI is faster and easier. Authoritas requires more investment upfront.

Pricing comparison