Key takeaways
- Peec AI's four tiers run from $95/month (Starter) to $495/month (Advanced), with Enterprise on custom pricing. The jump from Starter to Pro is steep for what you get.
- Peec AI is a monitoring-only platform -- it tracks visibility well but offers no content generation, no AI crawler logs, and no traffic attribution.
- Profound ($499/month) targets enterprise teams and goes deeper on analytics; Otterly.AI ($29/month) is the budget option with basic monitoring.
- Promptwatch ($99/month) is the closest in price to Peec AI's Starter but covers far more ground -- 9+ AI models, built-in content generation, and crawler logs from the Professional tier.
- If your goal is to actually improve AI visibility (not just measure it), Peec AI's pricing gets hard to justify at the Pro and Advanced tiers.
Pricing comparisons for AI visibility tools are genuinely confusing right now. The category is young, vendors are still figuring out what to charge, and the feature sets vary wildly. Peec AI is one of the more established mid-market players, so it's a natural reference point -- but whether it's the right buy depends heavily on which tier you're looking at and what you actually need the platform to do.
This guide walks through every Peec AI pricing tier, what you get (and don't get) at each level, and how it stacks up against the three most common alternatives people compare it to: Promptwatch, Profound, and Otterly.AI.
Peec AI pricing: tier by tier
Peec AI publishes its pricing for brand teams on its website. Here's the full breakdown:
| Plan | Price | Prompts | Projects | AI models | Notable limits |
|---|---|---|---|---|---|
| Starter | $95/month | 50 | 1 | 3 | Chat support only |
| Pro | $245/month | 150 | 2 | 3 | Email + chat support |
| Advanced | $495/month | 350 | 5 | All | GSC/GA/Looker integrations, multi-country |
| Enterprise | Custom | Custom | Unlimited | All | API access, SSO |
Starter ($95/month)
The Starter plan gives you 50 prompts tracked across 3 AI models, one project, and daily refresh intervals. Seats are unlimited on all plans, which is genuinely useful for teams that want multiple people watching dashboards.
The problem is the ceiling. Fifty prompts sounds fine until you realize that a single product category with a handful of competitor comparisons and use-case queries can eat through that budget quickly. And you're limited to 3 AI models -- the research doesn't specify which three, but you're not getting the full picture of how your brand appears across ChatGPT, Claude, Gemini, Perplexity, and others simultaneously.
Support is chat-only at this tier, which is fine for self-serve users but frustrating if you hit a data question that needs a real answer fast.
Pro ($245/month)
The jump from $95 to $245 is significant -- 158% more expensive -- and what you get for that jump is 150 prompts (3x more), a second project, and email support. The AI model count stays at 3.
For most mid-sized marketing teams, this is the tier where Peec AI starts to feel expensive relative to alternatives. You're paying $245/month and still only monitoring 3 AI models. No content generation. No crawler logs. No traffic attribution. Just more prompts.
Advanced ($495/month)
At $495/month, you finally get access to all AI models, multi-country tracking, 5 projects, and integrations with Google Search Console, Google Analytics, and Looker Studio. This is where the platform becomes genuinely useful for teams running international campaigns or managing multiple brands.
But $495/month is also where you're firmly in "justify this to your CFO" territory. At this price, you're competing directly with Profound's entry point and significantly above what Promptwatch charges for a comparable (and in some ways more capable) feature set.
Enterprise (custom)
Custom pricing, unlimited projects, API access, SSO, and full model coverage. Standard enterprise tier -- nothing unusual here.
How the competitors price themselves
Before comparing features, here's where everyone sits on price:
| Platform | Entry price | Mid tier | Top published tier |
|---|---|---|---|
| Otterly.AI | ~$29/month | ~$79/month | ~$199/month |
| Peec AI | $95/month | $245/month | $495/month |
| Promptwatch | $99/month | $249/month | $579/month |
| Profound | $499/month | Custom | Custom |
Otterly.AI is the budget option. Profound is the enterprise play. Peec AI and Promptwatch are nearly identical in price at every tier -- which makes the feature comparison between those two the most important one for most buyers.
Peec AI vs Promptwatch: same price, very different platforms
This is the comparison that matters most for the majority of teams evaluating Peec AI. The entry prices are $95 vs $99 -- essentially the same. But the platforms are built around different philosophies.
Peec AI is a monitoring dashboard. It shows you where your brand appears (or doesn't) in AI-generated responses. It does this well. The UI is clean, the data refreshes daily, and the competitive benchmarking gives you a clear picture of how you stack up against rivals.
Promptwatch is built around what happens after you see the data. The core workflow is: find the gaps (which prompts are competitors winning that you're not?), generate content to close those gaps (built-in AI writing agent that creates articles grounded in citation data), and track whether the new content starts getting cited. That loop doesn't exist in Peec AI.
Specific differences worth knowing:
- Promptwatch monitors 9+ AI models on its base plan. Peec AI gives you 3 at Starter and Pro, and all models only at $495/month.
- Promptwatch includes AI crawler logs from the Professional tier ($249/month) -- real-time logs of ChatGPT, Claude, and Perplexity crawlers hitting your site, which pages they read, and errors they encounter. Peec AI has no equivalent feature.
- Promptwatch has built-in content generation. Peec AI has none.
- Peec AI offers unlimited seats on all plans. Promptwatch limits seats by tier.
- Peec AI has direct Slack access to founders on some plans, which is a genuine differentiator for early adopters who want that kind of support.
If you're a team that wants to watch numbers and report upward, Peec AI works. If you want to actually move those numbers, the $4/month difference to Promptwatch buys you a fundamentally different toolkit.
Peec AI vs Profound: different markets, different problems
Profound
Profound starts at $499/month -- the same price as Peec AI's Advanced tier. These two platforms aren't really competing for the same buyer.
Profound is built for enterprise teams that need deep analytics, stakeholder-ready dashboards, and the kind of reporting infrastructure that justifies a seat at the executive table. It covers more AI engines, goes deeper on share-of-voice analysis, and is designed for teams with dedicated analysts who will actually use the data.
Peec AI at $495/month is a reasonable mid-market option. Profound at $499/month is an enterprise tool. The overlap in price is coincidental -- the use cases are quite different.
Where Profound falls short (and this is true of Peec AI too): it's still primarily a monitoring platform. The research from Discovered Labs notes that both platforms "diagnose the problem but don't fix it." They track citations but leave content creation and optimization to your team.
If you have a dedicated SEO or content team that can act on the data, Profound's depth is worth the price. If you're a leaner team that needs the platform to help you execute, neither Profound nor Peec AI will get you there.
Peec AI vs Otterly.AI: budget monitoring vs mid-market monitoring
Otterly.AI
Otterly.AI is the entry-level option in this category. At roughly $29/month to start, it's about 69% cheaper than Peec AI's Starter tier.
What you give up: Otterly.AI has no crawler logs, no visitor analytics, no content generation, and more limited prompt volume. It's a basic monitoring tool -- useful for individuals or very small teams who want a quick read on AI brand mentions without committing serious budget.
Peec AI is meaningfully better than Otterly.AI on data depth, competitive analysis, and the quality of its monitoring. The question is whether that improvement is worth 3x the price. For most marketing teams with real reporting requirements, yes. For a solo founder or a startup just starting to think about AI visibility, probably not.
Full feature comparison: all four platforms
| Feature | Peec AI | Promptwatch | Profound | Otterly.AI |
|---|---|---|---|---|
| Entry price | $95/mo | $99/mo | $499/mo | ~$29/mo |
| AI models (entry) | 3 | 9+ | Multiple | Limited |
| AI models (top tier) | All | 10 | All | Limited |
| Prompt tracking | 50-350 | 50-350 | Custom | Limited |
| Content generation | No | Yes | No | No |
| AI crawler logs | No | Yes (Pro+) | No | No |
| Traffic attribution | No | Yes | Limited | No |
| Multi-country | Advanced+ only | Yes | Yes | No |
| Reddit/YouTube tracking | No | Yes | No | No |
| ChatGPT Shopping | No | Yes | No | No |
| GSC/GA integration | Advanced+ only | Yes | Yes | No |
| Unlimited seats | Yes (all plans) | No | No | No |
| Free trial | 7-day | 7-day | Limited | Yes |
Who should buy what
The honest answer depends on what you're trying to accomplish.
Buy Peec AI if: You want clean, reliable monitoring with a good UI, you need unlimited team seats, and your primary goal is reporting on AI visibility rather than actively improving it. The Starter tier is reasonable for teams just getting started. Avoid the Pro tier unless you genuinely need 150 prompts -- the value-per-dollar drops sharply.
Buy Promptwatch if: You want to actually improve your AI visibility, not just measure it. The $4/month difference at entry level buys you content generation, more AI model coverage, and (at the Professional tier) crawler logs. For teams that want to close the loop between visibility data and content output, Promptwatch is the more complete platform.
Buy Profound if: You're an enterprise team with a dedicated analyst, you need deep share-of-voice reporting for executive stakeholders, and budget isn't the primary constraint. Don't buy it if you're expecting it to help you create content -- it won't.
Buy Otterly.AI if: You're an individual, a startup, or a small team that wants basic AI mention monitoring without committing $95+/month. It's limited, but it's honest about being limited.
The monitoring-only problem
One thing worth saying plainly: all four platforms have a version of the same limitation. They tell you where you're invisible. Most of them stop there.
Knowing that a competitor is getting cited for "best project management software for remote teams" while you're not is useful information. But it doesn't write the article that fixes that gap. It doesn't tell you which specific angle the AI models are responding to, or which sources they're pulling from, or whether your existing content is even being crawled.
Peec AI, Profound, and Otterly.AI are all monitoring-first platforms. Promptwatch has built more of the execution layer into the product -- the answer gap analysis, the content generation agent, the crawler logs. It's not perfect, but it's the closest thing in this category to a full loop rather than just a dashboard.
If you're evaluating Peec AI's pricing and wondering whether the Advanced tier at $495/month is worth it, the honest answer is: only if you have the internal resources to act on what it shows you. If you don't, you're paying for a very expensive view of a problem you can't yet solve.
Bottom line
Peec AI is a solid mid-market monitoring tool. Its Starter tier at $95/month is competitive. Its Pro tier at $245/month is harder to justify when Promptwatch offers more AI model coverage and content generation for $4/month more. Its Advanced tier at $495/month is where it starts competing with Profound -- and at that price, you should be asking hard questions about what you're getting versus what you need.
The category is moving fast. Platforms that were monitoring-only a year ago are adding optimization features. Peec AI hasn't made that move yet. Whether that matters depends entirely on whether your team has the bandwidth to act on the data it provides.