Key takeaways
- All four platforms track brand mentions across AI engines like ChatGPT, Perplexity, and Google AI Overviews — but their depth, pricing, and actionability vary significantly.
- Profound is the enterprise pick with SOC 2/HIPAA compliance and deep analytics, but it's expensive and monitoring-only.
- Otterly.AI is the cheapest entry point at $29/month, good for small teams who just want basic visibility data.
- Peec AI sits in the middle — fast, multilingual, and solid for global brands, but still primarily a monitoring dashboard.
- Promptwatch is the only platform in this group that closes the loop: it finds your content gaps, generates content engineered to get cited by AI models, and tracks whether it worked.
The AI search shift is real and it's accelerating. NP Digital's analysis of 50 B2B companies found organic leads dropped 47% between January and October 2025. Meanwhile, 66% of UK senior decision-makers now use AI tools like ChatGPT and Perplexity to research suppliers, according to Magenta Associates. If your brand isn't showing up in those AI responses, you're losing buyers before they ever reach your website.
So you're looking at AI visibility platforms. The four names that come up most often are Peec AI, Promptwatch, Otterly.AI, and Profound. They all promise to help you understand where your brand appears (or doesn't) in AI-generated answers. But they're not the same product, and the differences matter a lot when you're deciding where to spend real budget.
This guide breaks down what each platform actually does, where it falls short, and which one makes sense depending on your situation.
What these platforms actually do (and what they don't)
Before comparing features, it's worth being clear about the fundamental split in this market: monitoring vs. optimization.
Most AI visibility tools are monitoring dashboards. They query AI engines with prompts you define, record whether your brand appears in the responses, and show you charts over time. That's useful data. But knowing you're invisible doesn't make you visible. The monitoring-only platforms leave the hard work — figuring out what content to create, writing it, and verifying it worked — entirely to you.
A smaller number of platforms try to close that loop. They don't just show you the gap; they help you fill it.
That distinction is the most important thing to understand before evaluating any of these tools.
Profound
Profound
Profound is the enterprise-grade option in this group. It covers 9+ AI engines and goes deep on analytics — conversation explorer, share of voice tracking, sentiment analysis, and competitive benchmarking. It's also the only platform here with SOC 2 and HIPAA compliance, which matters if you're in healthcare, finance, or any regulated industry.
Pricing starts at $99/month for a single ChatGPT-only plan, with full multi-engine coverage kicking in at higher tiers. The full enterprise feature set is typically in the $499/month range based on public comparisons.
What Profound does well: the depth of its analytics is genuinely impressive. The Conversation Explorer lets you drill into exactly how AI models are framing your brand, not just whether you appear. For large teams running structured reporting, that's valuable.
What it doesn't do: content creation, gap analysis tied to specific content recommendations, or any optimization workflow. Profound tells you the score; it doesn't coach you on how to improve it. For teams with dedicated content resources who just need the data, that's fine. For teams who need the data and the fix, it's half a solution.
Otterly.AI
Otterly.AI
Otterly.AI is the budget entry point. At $29/month, it's the cheapest way to get basic AI visibility monitoring across ChatGPT, Perplexity, and Google AI Overviews. The interface is clean, setup is fast, and it covers the most common AI engines most brands care about.
For small teams, solo marketers, or anyone who just wants to dip their toes into AI visibility tracking without a significant commitment, Otterly makes sense. You can get a sense of where you stand without spending $500/month to find out.
The limitations are real though. Otterly is a monitoring-only tool. There's no content gap analysis, no AI writing capabilities, no crawler logs, no prompt volume data, and no traffic attribution. You'll see whether your brand appears in AI responses, but you won't get much context about why, and you won't get help doing anything about it.
It's a starting point, not a growth tool.
Peec AI
Peec AI targets global brands with multilingual monitoring. It supports 115+ languages with daily refresh rates, which is genuinely useful if you're tracking AI visibility across multiple markets. Pricing starts around €85-89/month.
The platform covers three base AI engines with add-ons available, and it's faster to set up than Profound. For mid-market teams managing international brand visibility, Peec fills a real gap — most competitors either don't support non-English monitoring or do it poorly.
That said, Peec is still fundamentally a monitoring dashboard. The data is good, the multilingual coverage is a real differentiator, but there's no content optimization layer. You get the visibility data; you figure out what to do with it.
If your primary challenge is tracking AI visibility across multiple languages and regions, Peec is worth a serious look. If your primary challenge is actually improving your AI visibility, it's another tool that stops at step one.
Promptwatch
Promptwatch takes a different approach to this problem. Where the other three platforms are essentially measurement tools, Promptwatch is built around an action loop: find the gaps, create content that fills them, track whether it worked.
The Answer Gap Analysis shows you exactly which prompts competitors are getting cited for that you're not — not just "you're missing here" but the specific topics and questions AI models want to answer that your site doesn't address. That's a fundamentally different kind of insight than a share-of-voice chart.
From there, the built-in AI writing agent generates content grounded in 880M+ citations analyzed across AI engines. It's not generic SEO content — it's engineered around what actually gets cited by ChatGPT, Claude, Perplexity, and others. The articles, listicles, and comparisons it produces are built to close the specific gaps the analysis identified.
Then you track results at the page level. You can see which pages are being cited, by which AI models, and how often. Traffic attribution connects that visibility data to actual revenue through a code snippet, Google Search Console integration, or server log analysis.
A few other capabilities worth noting: Promptwatch includes real-time AI crawler logs (which pages ChatGPT, Claude, and Perplexity are actually reading on your site), Reddit and YouTube tracking to surface discussions that influence AI recommendations, ChatGPT Shopping tracking, and prompt volume and difficulty scoring so you can prioritize high-value, winnable prompts instead of guessing.
It monitors 10 AI models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta/Llama, DeepSeek, Grok, and Mistral.
Pricing: Essential at $99/month (1 site, 50 prompts, 5 articles), Professional at $249/month (2 sites, 150 prompts, 15 articles, crawler logs, state/city tracking), Business at $579/month (5 sites, 350 prompts, 30 articles). Agency and enterprise pricing available separately.
Head-to-head comparison
| Feature | Profound | Otterly.AI | Peec AI | Promptwatch |
|---|---|---|---|---|
| Starting price | $99/mo | $29/mo | ~€85/mo | $99/mo |
| AI engines covered | 9+ | 5+ | 3 base + add-ons | 10 |
| Content gap analysis | No | No | No | Yes |
| AI content generation | No | No | No | Yes |
| Page-level citation tracking | Limited | No | No | Yes |
| AI crawler logs | No | No | No | Yes |
| Prompt volume/difficulty | No | No | No | Yes |
| Reddit/YouTube tracking | No | No | No | Yes |
| ChatGPT Shopping tracking | No | No | No | Yes |
| Traffic attribution | No | No | No | Yes |
| Multilingual monitoring | Yes | Limited | 115+ languages | Yes |
| SOC 2 / HIPAA compliance | Yes | No | No | No |
| White-label/agency features | Limited | No | No | Yes |
| Free trial | No | Yes | Yes | Yes |
Which platform fits which situation
You're in a regulated industry (healthcare, finance, legal)
Profound is the only option here. SOC 2 and HIPAA compliance aren't optional in these sectors, and no other platform in this group offers them. The higher price is the cost of operating in a compliant environment.
You want to test AI visibility tracking with minimal commitment
Otterly.AI at $29/month is the obvious starting point. You'll get basic data across the major AI engines without a significant financial commitment. Treat it as a proof-of-concept before investing in a more capable platform.
You're managing a global brand across multiple languages
Peec AI's 115+ language support is a genuine differentiator. If you're tracking AI visibility in French, German, Japanese, and Portuguese simultaneously, Peec handles that better than most alternatives.
You want to actually improve your AI visibility, not just measure it
This is where Promptwatch separates from the rest. If your goal is to show up more in AI responses — not just know that you don't — you need a platform that connects the data to action. The combination of gap analysis, content generation grounded in real citation data, and page-level tracking creates a feedback loop the other platforms don't offer.
For marketing teams and SEO teams who need to demonstrate results, not just report metrics, that loop matters.
You're an agency managing multiple clients
Promptwatch's agency pricing and white-label capabilities make it the practical choice. Profound's per-client pricing gets expensive fast, and Otterly/Peec don't offer the reporting depth agencies typically need.
The monitoring-only problem
It's worth being direct about something: three of these four platforms have the same fundamental limitation. They're dashboards. They show you data. They don't help you act on it.
That's not a knock on Profound, Otterly, or Peec specifically — monitoring is genuinely useful, and each does it well within its target market. But if you're evaluating these tools because your AI visibility is low and you want to fix it, a monitoring-only tool creates a second problem: now you have data showing you're invisible, and you still have to figure out what to do about it.
Most teams don't have the bandwidth to translate visibility data into a content strategy, execute on it, and then verify it worked. That's a significant operational burden on top of whatever else the marketing team is managing.
The platforms that close this loop — find the gap, fill it, verify it — are more valuable for teams with limited resources. Promptwatch is the clearest example of this in the current market.
Pricing summary
| Platform | Entry price | Mid-tier | Enterprise |
|---|---|---|---|
| Otterly.AI | $29/mo | ~$99/mo | Custom |
| Peec AI | ~€85/mo | ~€200/mo | Custom |
| Profound | $99/mo (ChatGPT only) | ~$499/mo (full) | Custom |
| Promptwatch | $99/mo | $249/mo | $579/mo + custom |
One thing to consider beyond the sticker price: what's the cost of the work the tool doesn't do? A $29/month monitoring tool that requires 20 hours of content strategy work per month to act on its data isn't necessarily cheaper than a $249/month platform that does that work for you.
Bottom line
If compliance is non-negotiable, Profound is the answer. If budget is the primary constraint and you just want basic data, Otterly gets you started. If multilingual coverage is the priority, Peec AI handles it better than the alternatives.
But if the actual goal is to improve how often your brand appears in AI-generated answers — and to connect that improvement to traffic and revenue — Promptwatch is the only platform in this group built to do that end-to-end. The others show you the problem. Promptwatch helps you solve it.