The dark side of GEO: black-hat tactics brands are trying in 2026 and why they're backfiring

AI search has spawned its own generation of manipulation tactics, from citation farms to AI poisoning. Here's what brands are trying, why it keeps backfiring, and what actually works instead.

Key Takeaways: AI search has spawned its own generation of manipulation tactics, from citation farms to AI poisoning. Here's what brands are trying, why it keeps backfiring, and what actually works instead.