Airtop vs Briljant (2026): Which web automation and AI visibility tool is right for you?

Key Takeaways

• Airtop is a web automation platform; Briljant is an AI visibility tracker. They solve completely different problems. Airtop builds browser-based workflows (scraping, monitoring, data entry). Briljant tracks brand mentions in ChatGPT, Perplexity, and Google AI.
• Pricing gap is significant. Briljant is €49/month (€399/year) for 3,000 prompts tested monthly. Airtop starts at $26/month but scales based on automation volume and usage -- heavier workflows can hit $80/month or more.
• Airtop has no AI search tracking. If you need to monitor how your brand appears in AI engines, Airtop won't help. Briljant is purpose-built for that.
• Briljant has no automation capabilities. It won't scrape websites, fill forms, or integrate with Zapier. It's purely a monitoring and analytics tool for AI search visibility.
• Target audiences barely overlap. Airtop is for ops teams, agencies, and developers automating repetitive browser tasks. Briljant is for marketers and agencies tracking GEO performance in the Dutch/European market.
• If you need both automation and AI visibility tracking, you'll need two tools. Airtop handles the automation side; Briljant (or a platform like Promptwatch) handles AI search monitoring.

Overview: Two tools, two completely different jobs

Airtop: Web automation without code

Airtop is a cloud-based browser automation platform. You describe a task in plain English ("monitor competitor LinkedIn posts weekly and report to Slack"), and Airtop generates a deterministic workflow that runs in the cloud. It connects with tools like Google Sheets, Slack, Gmail, HubSpot, Airtable, and works with Zapier, n8n, and Make. The pitch: automate any website, even behind logins or without an API, using natural language instead of code.

Use cases include lead sourcing from LinkedIn, invoice reconciliation, competitive monitoring, meeting prep research, and any repetitive browser task that doesn't have a clean API.

Briljant: AI search visibility for Dutch businesses

Briljant is a Netherlands-based GEO platform that monitors how often your brand appears in AI search engines -- specifically ChatGPT, Google AI (Gemini), and Perplexity. It tests 3,000 prompts per month, tracks competitor visibility, provides technical audits, and measures AI-driven traffic to your website. The platform is designed for Dutch businesses and agencies, with localized support and GDPR compliance.

Briljant doesn't automate anything. It's purely a monitoring and optimization tool for AI search visibility.

Side-by-Side Comparison

Head-to-head feature breakdown

Core functionality

Airtop and Briljant don't compete because they do fundamentally different things.

Airtop is an automation engine. You feed it a task ("scrape new LinkedIn leads and save to Google Sheets"), and it builds a workflow that runs in the cloud. It handles login flows, dynamic content, CAPTCHAs, and sites without APIs. The output is data pushed to your tools (Slack, Sheets, CRMs) or actions taken on your behalf (filling forms, clicking buttons, monitoring pages).

Briljant is a visibility tracker. It runs 3,000 prompts per month across ChatGPT, Perplexity, and Google AI, then reports how often your brand appears in the results. It doesn't scrape websites or automate tasks. It tells you where you're visible in AI search and where competitors are beating you.

Verdict: No overlap. Pick Airtop if you need to automate browser tasks. Pick Briljant if you need to track AI search visibility.

Automation and workflow building

Airtop's entire value prop is automation. You describe a workflow in plain English, and it generates deterministic code that runs reliably. Examples from their site:

• Lead sourcing: Extract new leads from LinkedIn comments, save unique profiles to Google Sheets
• Buying signals: Monitor LinkedIn for buying signals, alert via Slack, log to Sheets
• Competitive monitoring: Track competitors' top LinkedIn posts weekly, report engagement to Slack
• Meeting prep: Research tomorrow's meeting attendees on LinkedIn, email personalized notes

Airtop connects with Zapier, n8n, and Make, so you can plug browser automation into existing workflows. It works on any website, even behind logins or without an API.

Briljant has zero automation capabilities. It's a monitoring dashboard. You can't build workflows, scrape data, or integrate with other tools.

Verdict: Airtop wins by default. Briljant doesn't play in this space.

AI search visibility and GEO tracking

Briljant's core feature is tracking how your brand appears in AI search engines. It tests 3,000 prompts per month across ChatGPT, Google AI, and Perplexity, then shows:

• Which prompts mention your brand
• How often you appear vs competitors
• AI-driven traffic to your website (via analytics integration)
• Technical and content optimization recommendations to improve AI discoverability

This is Generative Engine Optimization (GEO) -- making sure AI models cite your brand when users ask relevant questions.

Airtop has no AI search tracking. It's a browser automation tool, not a visibility platform. If you want to monitor ChatGPT or Perplexity, you'd need to build a custom scraping workflow (which is overkill and probably violates TOS).

Verdict: Briljant wins. Airtop doesn't do this at all. If you need AI visibility tracking, tools like Briljant or Promptwatch are purpose-built for it.

Integrations and data flow

Airtop integrates with:

• Slack (alerts, notifications)
• Gmail (send emails, read inbox)
• Google Sheets (read/write data)
• Airtable (database operations)
• HubSpot (CRM updates)
• Zapier, n8n, Make (workflow orchestration)

You can chain Airtop automations into larger workflows. For example: scrape LinkedIn leads with Airtop → push to Google Sheets → trigger Zapier to add to HubSpot → send Slack notification.

Briljant is a standalone analytics platform. It doesn't integrate with other tools. You log in, view your AI visibility dashboard, and export reports. No webhooks, no API (at least not publicly documented), no Zapier connector.

Verdict: Airtop wins. If you need to move data between tools or build multi-step workflows, Airtop is designed for that. Briljant is a closed-loop monitoring tool.

Ease of use and learning curve

Airtop's pitch is "build with words, not code." You type a task in plain English, and it generates the automation. The interface shows templates (lead sourcing, buying signals, competitive monitoring, meeting prep) to get started quickly. No coding required, but you need to understand workflow logic (inputs, outputs, triggers, actions).

Briljant is simpler because it does less. You connect your website, define your brand and competitors, and the platform starts testing prompts. The dashboard shows visibility scores, prompt performance, and competitor comparisons. It's a monitoring tool, not a builder, so there's less to configure.

Verdict: Briljant is easier to start using because it's narrower in scope. Airtop requires more setup but offers more flexibility.

Pricing comparison

Briljant is cheaper if you only need AI visibility tracking. €49/month (€399/year) gets you 3,000 prompts tested monthly across three AI engines.

Airtop's pricing scales with usage. $26/month is the entry point, but heavier automation workflows (more runs, more integrations, more complex tasks) push you toward $80/month or custom Enterprise pricing. If you're running dozens of automations daily, costs add up.

Verdict: Briljant is more affordable for its single use case. Airtop's pricing depends on how much you automate.

Target audience and market fit

Airtop is for:

• Ops teams automating repetitive browser tasks (data entry, scraping, monitoring)
• Agencies running lead gen or competitive research workflows
• Developers who want to skip writing Puppeteer/Playwright scripts
• Anyone who needs to interact with websites that don't have APIs

Briljant is for:

• Dutch businesses and agencies tracking AI search visibility
• Marketers who need to report on GEO performance
• Brands worried about how they appear in ChatGPT and Perplexity
• European companies prioritizing GDPR compliance

The audiences barely overlap. Airtop users care about automation and data pipelines. Briljant users care about AI search rankings and brand visibility.

Verdict: No competition. They serve different markets.

Competitor tracking

Airtop can monitor competitors via custom automations. For example: "Track competitor LinkedIn posts weekly and report engagement metrics to Slack." You define the competitor, the data points to scrape, and where to send the results. It's flexible but requires setup.

Briljant has built-in competitor tracking for AI visibility. You add competitor brands to your dashboard, and Briljant shows how often they appear in AI search results vs your brand. It's automatic and specific to GEO.

Verdict: Depends on what you're tracking. Airtop is better for general competitive monitoring (social media, websites, pricing pages). Briljant is better for AI search visibility comparison.

Content optimization and recommendations

Airtop doesn't do content optimization. It's an automation tool, not an SEO or GEO platform.

Briljant provides technical and content audits to improve AI discoverability. It tells you which prompts you're missing, what content gaps exist, and how to optimize pages for AI search engines. This is core GEO work.

Verdict: Briljant wins. Airtop doesn't touch this.

Pricing breakdown

Briljant is straightforward: one Pro plan at €49/month or €399/year (works out to €33/month). You get 3,000 prompts tested monthly, tracking across ChatGPT, Perplexity, and Google AI, competitor comparison, and AI analytics.

Airtop's pricing scales with usage. The Starter plan ($26/month) is the entry point, but most users will need Professional ($80/month) or custom Enterprise pricing for higher automation volumes and advanced integrations.

Pros and cons

Airtop pros

• Build browser automations using plain English, no coding required
• Works on any website, even behind logins or without APIs
• Integrates with Slack, Gmail, Google Sheets, HubSpot, Airtable, Zapier, n8n, Make
• Deterministic code runs reliably in the cloud
• Flexible: can automate scraping, data entry, monitoring, research, form filling
• Templates for common workflows (lead sourcing, buying signals, competitive monitoring)

Airtop cons

• No AI search visibility tracking (not built for GEO)
• Pricing scales with usage -- can get expensive for heavy automation
• Requires understanding of workflow logic (inputs, outputs, triggers)
• No built-in content optimization or SEO features

Briljant pros

• Purpose-built for AI search visibility tracking (ChatGPT, Perplexity, Google AI)
• 3,000 prompts tested monthly at a fixed price (€49/month or €399/year)
• Built-in competitor comparison for AI visibility
• Technical and content audits to improve GEO performance
• Localized for Dutch market with GDPR compliance
• Simple dashboard, easy to start using

Briljant cons

• No automation capabilities (can't scrape, build workflows, or integrate with other tools)
• Limited to three AI engines (ChatGPT, Perplexity, Google AI)
• Interface in Dutch (may be a barrier for non-Dutch speakers)
• No API or webhook access (standalone platform)
• Smaller feature set compared to enterprise GEO platforms like Promptwatch

Who should pick which tool

Pick Airtop if you:

• Need to automate repetitive browser tasks (scraping, data entry, monitoring)
• Work with websites that don't have APIs or require login flows
• Want to integrate browser automation into Zapier, n8n, or Make workflows
• Run an agency doing lead gen, competitive research, or client reporting
• Prefer building workflows with plain English instead of writing code

Pick Briljant if you:

• Need to track how your brand appears in ChatGPT, Perplexity, and Google AI
• Are a Dutch business or agency focused on the European market
• Want to monitor competitor AI visibility and benchmark performance
• Need GEO audits and content optimization recommendations
• Prioritize GDPR compliance and localized support

Use both if you:

• Need automation for internal ops (Airtop) and AI visibility tracking for clients (Briljant)
• Run an agency offering both workflow automation and GEO services
• Want to automate competitive monitoring (Airtop) and track AI search rankings (Briljant)

Final verdict

Airtop and Briljant don't compete. They solve completely different problems.

Airtop is a web automation platform. Use it to scrape websites, monitor competitors, extract data, fill forms, and integrate browser tasks into your workflows. It's for ops teams, agencies, and developers who need to automate repetitive browser work without writing code.

Briljant is an AI visibility tracker. Use it to monitor how your brand appears in ChatGPT, Perplexity, and Google AI, track competitor performance, and optimize content for AI search engines. It's for marketers and agencies focused on GEO in the Dutch/European market.

If you need automation, pick Airtop. If you need AI search visibility tracking, pick Briljant. If you need both, you'll need both tools (or pair Airtop with a more comprehensive GEO platform like Promptwatch, which covers 10 AI models, includes content gap analysis, and offers an AI writing agent to generate optimized articles).

The choice is straightforward: match the tool to the job.