Key Takeaways
- Authoritas is a full-stack SEO platform with AI tracking bolted on -- Ceyo is a pure-play GEO tool built specifically for AI search visibility
- Authoritas costs 2x more (£99/mo vs $49/mo starting price) but includes traditional SEO tools like rank tracking, backlink analysis, and site audits alongside AI monitoring
- Ceyo covers 4 AI models (ChatGPT, Gemini, Claude, Perplexity) while Authoritas tracks 7+ including DeepSeek, Bing AI, and Google AI Overviews
- Authoritas targets eCommerce brands, publishers, and agencies managing complex global campaigns -- Ceyo is built for startups and mid-market brands focused purely on AI visibility
- If you need traditional SEO + AI tracking in one platform, Authoritas wins. If you only care about AI search and want a simpler, cheaper tool, Ceyo is the better pick.
- Neither platform offers content gap analysis or AI content generation -- they're monitoring-only dashboards that show you data but don't help you create content that ranks in AI search
Overview
Authoritas AI Tracker
Authoritas started as a traditional SEO platform for eCommerce and publishers, then added AI search tracking as the landscape shifted. It monitors brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The pitch: one platform for both traditional search rankings and AI-powered search visibility. Built in the UK, it targets brands managing competitive niches with global reach -- think multi-region eCommerce sites and digital publishers tracking content licensing opportunities.
The platform combines rank tracking, backlink analysis, site audits, and keyword research with AI-specific features like prompt performance tracking and sentiment analysis. Pricing starts at £99/mo (Essential) and scales to £799/mo (Expert), with custom enterprise deals available.
Ceyo
Ceyo is a pure GEO (Generative Engine Optimization) platform that does one thing: track how your brand shows up in AI search engines. It monitors ChatGPT, Gemini, Claude, and Perplexity across thousands of prompts, giving you visibility scores, sentiment analysis, and competitor mentions. No traditional SEO features, no rank tracking, no backlinks -- just AI search visibility.
The interface is simpler than Authoritas, with a focus on prompt-level analytics and actionable insights. Ceyo targets startups and mid-market brands that want to understand their AI presence without paying for a full SEO suite. Pricing starts at $49/mo (Core plan) with Standard and Enterprise tiers available.
Side-by-Side Comparison
| Feature | Authoritas AI Tracker | Ceyo |
|---|---|---|
| Starting Price | £99/mo (~$125/mo) | $49/mo |
| Free Trial | Yes | Yes |
| AI Models Tracked | ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, Bing AI (7+) | ChatGPT, Gemini, Claude, Perplexity (4) |
| Traditional SEO Tools | ✓ Rank tracking, backlinks, site audits, keyword research | ✗ None |
| Prompt Analytics | ✓ Visibility, sentiment, brand mentions | ✓ Visibility, sentiment, brand mentions, avg position |
| Competitor Tracking | ✓ Share of voice, competitive analysis | ✓ Competitor mentions per prompt |
| Multi-Region Support | ✓ Global tracking with geo-specific queries | ✓ Country-level tracking |
| Content Gap Analysis | ✗ Not included | ✗ Not included |
| AI Content Generation | ✗ Not included | ✗ Not included |
| Publisher Licensing Insights | ✓ Content usage tracking for licensing | ✗ Not included |
| API Access | ✓ Enterprise plans | Unknown |
| Target Audience | eCommerce, publishers, agencies | Startups, mid-market brands |
| Platform Focus | Hybrid SEO + AI tracking | Pure AI visibility |
Feature Deep-Dive
AI model coverage
Authoritas tracks 7+ AI models including ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. This is one of the broadest coverage sets in the market -- especially valuable if you care about Google AI Overviews (which most competitors ignore) or want to track emerging models like DeepSeek.
Ceyo covers 4 models: ChatGPT, Gemini, Claude, and Perplexity. It skips Google AI Overviews, Bing AI, and DeepSeek entirely. For most brands, these 4 models represent the bulk of AI search traffic, so the narrower coverage isn't a dealbreaker. But if you're tracking a global audience or want comprehensive visibility across every AI engine, Authoritas has the edge.
Verdict: Authoritas wins on breadth. Ceyo covers the essentials but misses some important platforms.
Prompt analytics and tracking
Both platforms let you track custom prompts and see how your brand performs across thousands of queries. Authoritas shows visibility percentages, sentiment (positive/neutral/negative), and share of voice vs competitors. You can organize prompts by journey stage, persona, or category -- useful for large brands with complex customer journeys.
Ceyo's prompt analytics include visibility, sentiment, average position, impact scores, and competitor mentions. The interface is cleaner and easier to scan at a glance. You get a table view showing which brands appear for each prompt, making it simple to spot competitive gaps. Ceyo also flags "high relevance" vs "medium volume" prompts to help you prioritize.
Both platforms lack prompt volume estimates or difficulty scoring -- you're tracking prompts blindly without knowing which ones actually matter. This is a gap that tools like Promptwatch fill with prompt intelligence and query fan-outs.

Verdict: Tie. Both offer solid prompt tracking with slightly different UX approaches. Neither tells you which prompts are worth chasing.
Traditional SEO features
This is where Authoritas pulls ahead if you need more than AI tracking. The platform includes:
- Rank tracking for traditional Google search
- Backlink analysis and link building tools
- Site audits for technical SEO issues
- Keyword research and gap analysis
- Content performance tracking
Ceyo has zero traditional SEO features. It's a pure GEO tool. If you already use Ahrefs, Semrush, or another SEO platform, Ceyo slots in as a complementary AI visibility layer. If you want everything in one place, Authoritas is the all-in-one option.
Verdict: Authoritas wins by default. Ceyo doesn't compete here.
Publisher-specific features
Authoritas markets heavily to publishers with features designed to track content licensing opportunities. You can see which AI platforms are using your content, how often, and in what context -- useful for negotiating licensing deals or protecting IP. The platform also tracks content consumption patterns across AI engines.
Ceyo doesn't have publisher-specific features. It's built for brands tracking product mentions and visibility, not content licensing.
Verdict: Authoritas is the only real option for publishers.
Competitor analysis
Authoritas shows share of voice trends over time, letting you compare your brand's AI visibility against competitors. You can track how competitor mentions shift across different AI models and identify where you're losing ground.
Ceyo shows which brands appear alongside yours for each prompt, with visibility percentages and sentiment breakdowns. The competitor view is more granular -- you see exactly which prompts competitors dominate and where you have opportunities.
Both platforms lack the depth of competitor heatmaps or side-by-side feature comparisons that show why competitors are winning. You get the data but not the diagnosis.
Verdict: Tie. Different approaches, similar value.
Actionability and optimization
Here's the big gap for both platforms: they're monitoring-only tools. You get dashboards, charts, and visibility scores, but no help actually improving your AI search presence. Neither platform offers:
- Content gap analysis showing which topics you're missing
- AI content generation to create articles that rank in LLMs
- Crawler log analysis to see how AI models are indexing your site
- Specific recommendations for improving citations
You're left staring at data without a clear path to action. This is the core difference between monitoring tools and optimization platforms -- tools like Promptwatch close the loop by showing you what's missing, then helping you create content that gets cited.
Verdict: Both platforms fall short here. Neither helps you fix the problems they surface.
Multi-region and persona support
Authoritas supports global tracking with geo-specific queries and multi-language monitoring. You can track how your brand appears in different countries and customize prompts by region. This is critical for eCommerce brands with international audiences.
Ceyo offers country-level tracking (you can see flags in the prompt table indicating geo-targeting) but the documentation doesn't clarify how deep the multi-region support goes. It seems more limited than Authoritas.
Verdict: Authoritas has stronger multi-region capabilities for global brands.
Pricing Comparison
| Plan | Authoritas AI Tracker | Ceyo |
|---|---|---|
| Entry Level | £99/mo (~$125/mo) - Essential | $49/mo - Core |
| Mid-Tier | £299/mo (~$375/mo) - Professional | Standard (price not public) |
| High-Tier | £799/mo (~$1,000/mo) - Expert | Enterprise (price not public) |
| Enterprise | Custom pricing | Custom pricing |
| Annual Discount | Available | Available |
| Free Trial | Yes | Yes |
Authoritas is roughly 2.5x more expensive at the entry level, but you're paying for traditional SEO tools on top of AI tracking. If you only need AI visibility, Ceyo's $49/mo starting price is hard to beat.
Neither platform publishes detailed feature breakdowns for each tier, so you'll need to contact sales to understand what you get at each level.
Pros and Cons
Authoritas AI Tracker
Pros:
- Broadest AI model coverage (7+ platforms including DeepSeek, Google AI Overviews, Bing AI)
- All-in-one platform combining traditional SEO + AI tracking
- Strong multi-region and multi-language support
- Publisher-specific features for content licensing insights
- Established platform with enterprise-grade infrastructure
Cons:
- 2-3x more expensive than pure GEO tools
- Overkill if you only care about AI visibility and already have an SEO platform
- Monitoring-only -- no content gap analysis or optimization features
- Steeper learning curve due to feature breadth
Ceyo
Pros:
- Cheapest entry point ($49/mo) for AI visibility tracking
- Clean, focused interface built specifically for GEO
- Covers the 4 most important AI models (ChatGPT, Gemini, Claude, Perplexity)
- Granular prompt-level analytics with impact scoring
- Good fit for startups and mid-market brands
Cons:
- Narrower AI model coverage (misses Google AI Overviews, Bing AI, DeepSeek)
- No traditional SEO features -- you'll need a separate tool
- Monitoring-only -- no content creation or optimization help
- Less robust multi-region support vs Authoritas
- Newer platform with less market presence
Who Should Pick Which Tool
Choose Authoritas if:
- You're an eCommerce brand or publisher managing global campaigns
- You want traditional SEO + AI tracking in one platform
- You need to track Google AI Overviews, Bing AI, or DeepSeek
- You're a publisher tracking content licensing opportunities
- You have budget for a premium all-in-one solution (£99-£799/mo)
Choose Ceyo if:
- You're a startup or mid-market brand focused purely on AI visibility
- You already have an SEO platform (Ahrefs, Semrush, etc.) and just need GEO tracking
- You want the cheapest entry point for AI search monitoring
- You only care about ChatGPT, Gemini, Claude, and Perplexity
- You prefer a simple, focused tool over a feature-heavy platform
Consider an alternative if:
- You need content gap analysis and AI content generation, not just monitoring -- look at platforms that help you create content that ranks in AI search, not just track what's already happening
- You want crawler log analysis to see how AI models are indexing your site
- You need prompt volume estimates and difficulty scoring to prioritize which queries to target
Final Verdict
Authoritas and Ceyo serve different audiences. Authoritas is the all-in-one option for brands that want traditional SEO and AI tracking in a single platform, with the broadest AI model coverage and strongest multi-region support. You pay a premium (£99-£799/mo) but get a comprehensive toolset.
Ceyo is the budget-friendly pure-play GEO tool for brands that only care about AI visibility. At $49/mo, it's the cheapest way to track ChatGPT, Gemini, Claude, and Perplexity without paying for SEO features you don't need.
The catch: both are monitoring-only dashboards. They show you where you're invisible in AI search but don't help you fix it. You get visibility scores and sentiment analysis, but no content gap analysis, no AI content generation, and no specific recommendations for improving citations. You're left with data and no clear path to action.
If you're choosing between these two, the decision comes down to budget and scope. Need traditional SEO + AI tracking? Authoritas. Just want AI visibility on a budget? Ceyo. But if you want a platform that actually helps you optimize for AI search -- not just monitor it -- you'll need to look beyond both of these tools.
