Authoritas AI Tracker vs Promptmonitor (2026): Which AI visibility tool is worth it?

Key Takeaways

• Authoritas is 3x more expensive (£99/mo vs $29/mo starting price) but bundles traditional SEO tools alongside AI tracking -- useful if you need both, wasteful if you only care about AI visibility
• Promptmonitor covers 8+ LLMs vs Authoritas's 7 -- Promptmonitor includes DeepSeek and Meta AI, Authoritas skips them
• Neither platform offers content gap analysis or AI content generation -- both are monitoring-only dashboards that show you data but leave you stuck when it's time to actually fix visibility gaps
• Authoritas targets enterprise eCommerce and agencies with global tracking and sentiment analysis; Promptmonitor is built for startups and smaller teams with simpler dashboards
• Promptmonitor has a real free trial (7 days) -- Authoritas requires a demo call and custom quote for anything beyond the Essential tier
• If you need to take action on the data (not just stare at charts), tools like Promptwatch fill the optimization gap both platforms leave open -- showing you exactly what content is missing and generating articles that get cited by AI models

Overview

Authoritas AI Tracker

Authoritas is a UK-based SEO platform that added AI search monitoring in 2024. It tracks brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Bing AI, and DeepSeek. The platform bundles AI tracking with traditional SEO tools (rank tracking, backlink analysis, site audits) and targets eCommerce brands, publishers, and agencies managing competitive niches with global reach. Pricing starts at £99/mo for the Essential plan and scales to £799/mo for Expert, with custom enterprise pricing available.

Authoritas positions itself as a "complete AI search + SEO visibility platform" -- the pitch is that you get both worlds in one subscription instead of paying for separate tools. The AI tracking side monitors how LLMs cite your brand, which sources they pull from, and sentiment trends over time. The SEO side covers keyword rankings, technical audits, and competitor analysis.

Promptmonitor

Promptmonitor is a simplified AI visibility tracker launched in 2023. It monitors brand mentions across 8+ LLMs including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and Meta AI. The platform offers basic monitoring dashboards, source tracking, and competitor comparisons. Pricing starts at $29/mo for the Starter plan, with Growth at $39/mo, Pro at $129/mo, and custom Agency pricing.

Promptmonitor's core value is straightforward tracking without the complexity of bundled SEO tools. You set up prompts, the platform queries LLMs daily, and you see visibility scores, brand mention trends, and which sources AI models cite. The interface is cleaner and simpler than Authoritas, but it lacks critical optimization features like AI crawler logs, content gap analysis, prompt intelligence, and content generation.

Both platforms are monitoring-only dashboards. They show you where you're visible and where you're not, but neither helps you fix the gaps. That's where platforms like Promptwatch come in -- they close the loop by showing you what content is missing, generating articles grounded in citation data, and tracking the results as your visibility improves.

Side-by-Side Comparison

Pricing comparison

Authoritas is significantly more expensive at every tier. The £99/mo Essential plan includes traditional SEO tools, which inflates the price if you only care about AI visibility. Promptmonitor's $29/mo Starter plan is pure AI tracking with no SEO bloat, making it a better fit for teams on a budget or those who already have separate SEO tools.

Neither platform publishes detailed feature breakdowns per tier on their public pricing pages -- both push you toward demo calls for specifics.

User interface and ease of use

Promptmonitor wins on simplicity. The dashboard is clean, the setup flow is straightforward (add prompts, select LLMs, start tracking), and the public demo project shows exactly what you get. You can be up and running in 10 minutes.

Authoritas has a steeper learning curve. The platform bundles AI tracking with traditional SEO modules, so the interface is denser. Navigation requires more clicks to get to AI-specific data, and the onboarding process assumes you're familiar with enterprise SEO workflows. The upside: if you're already using Authoritas for SEO, adding AI tracking is seamless. The downside: if you only want AI visibility, the extra complexity is friction.

Both platforms lack the guided optimization workflows you'd find in tools like Promptwatch, which walk you through finding content gaps, generating articles, and tracking citation improvements.

LLM coverage and tracking depth

Promptmonitor covers 8+ LLMs including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Meta AI, and others. Authoritas covers 7 LLMs: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Bing AI, and DeepSeek (based on live website data). Promptmonitor has a slight edge in breadth.

Both platforms track:

• Brand mention frequency (how often your brand appears in AI responses)
• Source citations (which URLs AI models reference)
• Competitor comparisons (your visibility vs competitors for the same prompts)
• Visibility scores over time

Authoritas adds sentiment analysis -- it flags whether AI mentions are positive, neutral, or negative. This is useful for reputation monitoring but doesn't help you optimize content. Promptmonitor skips sentiment entirely and focuses on presence and citation tracking.

Neither platform offers prompt intelligence (volume estimates, difficulty scores, query fan-outs) or AI crawler logs (real-time tracking of which pages ChatGPT, Claude, etc. are reading on your site). Those features are critical for optimization and are only available in platforms like Promptwatch.

Content optimization and gap analysis

This is where both platforms fall short. Authoritas and Promptmonitor are monitoring-only tools. They show you visibility trends and citation sources, but they don't tell you:

• Which prompts competitors rank for that you don't
• What specific content your website is missing
• How to create content that AI models will actually cite

You're left staring at charts with no clear next step. If your visibility drops, you know it happened, but you don't know why or how to fix it.

Promptwatch solves this with Answer Gap Analysis -- it shows you exactly which prompts competitors are visible for but you're not, then highlights the specific topics, angles, and questions your site is missing. The built-in AI writing agent generates articles grounded in 880M+ citations analyzed, prompt volumes, and competitor data. You go from "we're invisible" to "here's the content that will get us cited" in one workflow.

Neither Authoritas nor Promptmonitor offers anything close to this. They're dashboards, not optimization platforms.

AI crawler logs and indexing insights

Promptmonitor offers basic AI crawler analytics -- you can see which LLMs are querying your content and how often. This is useful for confirming that AI models are discovering your pages.

Authoritas does not mention AI crawler logs in their public materials. The platform focuses on monitoring AI responses, not tracking how AI models crawl and index your website.

Promptwatch goes deeper with real-time AI crawler logs that show:

• Which pages ChatGPT, Claude, Perplexity, etc. are reading
• Errors they encounter (404s, timeouts, blocked resources)
• How often they return to specific URLs
• Indexing patterns over time

This level of detail is critical for fixing technical issues that prevent AI models from citing your content. Neither Authoritas nor Promptmonitor provides it.

Competitor monitoring and benchmarking

Both platforms offer competitor tracking. You add competitor brands, run the same prompts, and compare visibility scores side-by-side.

Authoritas presents competitor data in heatmaps and trend charts, with sentiment breakdowns for each brand. The interface is polished and designed for executive reporting.

Promptmonitor shows competitor visibility scores and brand mention percentages in simpler bar charts and line graphs. The data is the same, but the presentation is less refined.

Neither platform offers the query fan-out analysis or prompt prioritization features found in Promptwatch, which help you identify high-value, winnable prompts instead of just tracking everything blindly.

Source citation and attribution tracking

Both platforms track which sources (URLs, domains, Reddit threads, YouTube videos) AI models cite in their responses. This is table stakes for AI visibility tools.

Authoritas groups citations by domain and shows citation frequency over time. You can drill down to see which specific pages are being cited for which prompts.

Promptmonitor does the same but with a simpler interface. The public demo project shows citation breakdowns by source, with links to the original URLs.

Promptwatch adds Reddit and YouTube insights on top of standard citation tracking -- it surfaces discussions and videos that directly influence AI recommendations, a channel most competitors (including Authoritas and Promptmonitor) ignore entirely.

Traditional SEO tools (Authoritas only)

Authoritas bundles traditional SEO tools with AI tracking:

• Keyword rank tracking across Google, Bing, etc.
• Backlink analysis and link building tools
• Technical site audits (crawl errors, page speed, mobile usability)
• Competitor SEO analysis

If you need both AI visibility tracking and traditional SEO in one platform, Authoritas makes sense. You're paying more, but you're consolidating subscriptions.

If you already use Ahrefs, Semrush, or another SEO tool, Authoritas's bundled SEO features are redundant. You'd be better off with Promptmonitor's lower price or Promptwatch's optimization-focused approach.

Promptmonitor is AI-only. No rank tracking, no backlink analysis, no site audits. This keeps the price low and the interface simple, but it means you need a separate SEO tool if you care about traditional search.

Reporting and integrations

Authoritas offers white-label reporting for agencies, with customizable dashboards and PDF exports. The platform integrates with Google Analytics and Google Search Console for traffic attribution.

Promptmonitor has basic CSV exports and shareable public project links (like the demo project). No white-label reporting, no API, no advanced integrations. This is fine for internal use but limiting for agencies.

Promptwatch offers Looker Studio integration and a full API for custom reporting and workflows, plus traffic attribution via code snippet, GSC integration, or server log analysis. This is critical for connecting AI visibility to actual revenue, which neither Authoritas nor Promptmonitor handles well.

Pros and cons

Authoritas AI Tracker

Pros:

• Bundles AI tracking with traditional SEO tools -- one subscription for both
• Sentiment analysis for brand reputation monitoring
• White-label reporting for agencies
• Global and multi-region tracking
• Polished interface designed for executive reporting

Cons:

• 3x more expensive than Promptmonitor at every tier
• No AI crawler logs or indexing insights
• No content gap analysis or optimization features
• Monitoring-only -- doesn't help you fix visibility gaps
• Requires demo call for detailed pricing and feature access
• Bundled SEO tools are redundant if you already use Ahrefs/Semrush

Promptmonitor

Pros:

• Cheapest option at $29/mo starting price
• Real 7-day free trial, no credit card required
• Covers 8+ LLMs including Meta AI and DeepSeek
• Simple, clean interface with fast setup
• Basic AI crawler analytics
• Public demo project shows exactly what you get

Cons:

• No content gap analysis or optimization features
• No sentiment tracking
• No traditional SEO tools (AI-only)
• Limited reporting and no white-label options
• No API or advanced integrations
• Monitoring-only -- doesn't help you create content that ranks in AI

Who should pick which tool

Pick Authoritas AI Tracker if:

• You're an enterprise eCommerce brand or agency managing multiple clients
• You need both AI visibility tracking and traditional SEO tools in one platform
• You want sentiment analysis for brand reputation monitoring
• You're already paying for enterprise SEO tools and want to consolidate
• You need white-label reporting for client deliverables
• Budget is not a primary constraint

Pick Promptmonitor if:

• You're a startup or small team with a tight budget
• You only care about AI visibility (not traditional SEO)
• You want the simplest possible setup and interface
• You already use Ahrefs, Semrush, or another SEO tool and don't need redundant features
• You want to test AI tracking with a real free trial before committing

Pick neither if:

• You need to actually optimize your AI visibility, not just monitor it. Both Authoritas and Promptmonitor are dashboards that show you data but leave you stuck when it's time to fix gaps. If you want to go from "we're invisible" to "here's the content that will get us cited," you need a platform like Promptwatch that includes Answer Gap Analysis, AI content generation, and optimization workflows on top of tracking.

Final verdict

Promptmonitor wins on price and simplicity. Authoritas wins on bundled features and enterprise polish. Neither wins on optimization.

If you're choosing between these two, the decision comes down to budget and whether you need traditional SEO tools. Promptmonitor at $29/mo is the obvious pick for startups and small teams who only care about AI visibility. Authoritas at £99/mo makes sense for enterprise teams who want one platform for both AI tracking and traditional SEO, or agencies who need white-label reporting.

But here's the real issue: both platforms are monitoring-only dashboards. They tell you where you're visible and where you're not, but they don't help you fix it. You're paying for charts and trend lines, not actionable insights or content that actually improves your AI search rankings.

If you want to close the loop -- find gaps, create content that gets cited, track the results -- you need a platform built around optimization, not just monitoring. That's the core difference between tracking tools and platforms like Promptwatch that actually help you rank in AI search.