Authoritas AI Tracker vs PromptReach (2026): Which AI visibility tool is worth your money?

Key Takeaways

• Authoritas is a full-featured AI visibility platform (£99-799/mo) with crawler logs, content gap analysis, and multi-LLM tracking -- PromptReach is just a free business directory listing with schema markup
• Authoritas tracks actual citations and brand mentions across 7+ AI models in real-time -- PromptReach only submits your listing and hopes AI models find it
• Authoritas includes traditional SEO tools (rank tracking, backlinks, technical audits) alongside AI monitoring -- PromptReach has no SEO capabilities beyond basic schema
• PromptReach's free tier is genuinely free but offers almost nothing actionable -- Authoritas requires budget but delivers enterprise-grade data and optimization tools
• For serious businesses tracking AI visibility: Authoritas wins. For a quick free listing experiment: PromptReach is harmless but don't expect results.
• If you need the action loop (find gaps, create content, track results), neither tool does this fully -- Promptwatch is the only platform that combines monitoring with content gap analysis and AI content generation to actually improve your visibility.

Overview

These two tools occupy completely different tiers of the AI visibility market. One is an enterprise platform built for eCommerce brands and agencies. The other is a free directory listing that promises discoverability with minimal effort.

Authoritas AI Tracker

Authoritas is a UK-based SEO platform that added AI search monitoring to its existing suite of traditional SEO tools. It tracks brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The platform targets eCommerce businesses, publishers, and agencies managing competitive niches with global reach. Pricing starts at £99/mo for the Essential plan and scales to £799/mo for Expert, with custom enterprise options available.

The core value: you get AI monitoring plus traditional SEO capabilities (rank tracking, backlink analysis, technical audits) in one platform. Authoritas positions itself as a complete visibility solution for brands that need to track both traditional search and AI-driven answers.

PromptReach

PromptReach is a free AI business directory that lets you submit a listing with structured schema markup. The pitch: add your business details, get indexed by AI systems, and appear in ChatGPT/Claude/Gemini responses when users ask for recommendations. It's free for basic listings, with a $20+ "founding member" upgrade that's vaguely defined.

The reality: PromptReach is a directory site, not a monitoring or optimization platform. You submit your info, they mark it up with schema, and you hope AI models crawl it and cite it. There's no tracking, no analytics, no way to know if it's working. It's the AI visibility equivalent of submitting your site to a web directory in 2005 and crossing your fingers.

Side-by-Side Comparison

Head-to-head feature deep-dive

AI model coverage

Authoritas: Tracks 7+ AI models including ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. You can monitor brand mentions, sentiment, and share of voice across all these platforms from a single dashboard. The platform runs queries against each model and tracks how often your brand appears in responses, what context it's mentioned in, and how sentiment trends over time.

PromptReach: Claims to make you discoverable by ChatGPT, Claude, and Gemini. But there's no tracking mechanism. You submit a listing with schema markup, and PromptReach publishes it on their directory site. Whether AI models actually crawl it, index it, or cite it is anyone's guess. You have no visibility into what's happening.

Verdict: Authoritas gives you real data. PromptReach gives you hope.

Monitoring and analytics

Authoritas: Built around a dashboard that shows brand visibility trends, share of voice vs competitors, sentiment analysis, and citation frequency across AI models. You can track how your brand performs for specific query types (informational, transactional, branded, location-based) and see which AI models favor you vs competitors. The platform also tracks traditional SEO metrics (rankings, backlinks, technical health) so you get a complete picture of your search presence.

PromptReach: No monitoring. No analytics. No dashboard. You submit your listing and that's it. There's no way to know if AI models are citing you, how often, or in what context. The site mentions "hundreds of businesses already visible to AI assistants" but provides zero evidence or data to back that up.

Verdict: Authoritas is a monitoring platform. PromptReach is a listing directory with AI buzzwords.

Content optimization and gap analysis

Authoritas: Does not include content gap analysis or AI content generation. It's a monitoring and traditional SEO tool, not an optimization platform. You can see where you're losing to competitors in AI responses, but Authoritas won't tell you what content to create or help you generate it.

PromptReach: No content tools whatsoever. The entire value proposition is "submit your listing and hope."

Verdict: Neither tool helps you create content that ranks in AI search. If you want the full action loop -- find gaps, generate content, track results -- you need a platform like Promptwatch, which combines monitoring with content gap analysis and an AI writing agent that generates articles grounded in real citation data.

Traditional SEO capabilities

Authoritas: This is where Authoritas shines. It's a full SEO platform that happens to include AI monitoring. You get keyword rank tracking (bulk uploads, regional tracking, topic tagging), backlink analysis, technical site audits, competitor analysis, and reporting tools. For eCommerce brands and agencies already using Authoritas for SEO, the AI tracker is a natural add-on. For teams that need both traditional and AI search visibility, it's a one-stop shop.

PromptReach: Zero SEO tools. It's just a directory listing with schema markup. No rank tracking, no backlink data, no technical audits.

Verdict: Authoritas is a complete SEO platform. PromptReach is not an SEO tool at all.

Pricing and value

Authoritas: Starts at £99/mo (Essential) and scales to £799/mo (Expert), with custom enterprise pricing for larger teams. That's not cheap, but you're paying for a full-featured platform with AI monitoring, traditional SEO tools, and support for eCommerce/agency workflows. The pricing is competitive with other enterprise SEO platforms (Semrush, Ahrefs, BrightEdge) that don't even offer AI tracking.

PromptReach: Free for basic listings. $20+ for a "founding member" upgrade that's poorly defined (the site doesn't explain what you get). The free tier is genuinely free, which is the only thing PromptReach has going for it. But free doesn't matter if the tool doesn't work.

Verdict: Authoritas is expensive but delivers value. PromptReach is free but delivers almost nothing.

User experience and setup

Authoritas: Built for SEO professionals and agencies. The interface is dense with data, which means a learning curve but also depth. Setup involves connecting your site, uploading keywords, configuring competitors, and defining tracking parameters. It's not a 5-minute onboarding -- you're setting up an enterprise tool.

PromptReach: Dead simple. Fill out a form with your business name, description, services, and location. PromptReach publishes it with schema markup. Done. The simplicity is appealing, but it's also a red flag -- there's no configuration because there's no actual functionality.

Verdict: Authoritas requires effort but rewards it with data. PromptReach is easy because there's nothing to configure.

Support and documentation

Authoritas: Offers demos, onboarding support, and documentation for enterprise customers. The platform is complex enough that you'll need help getting started, and Authoritas provides it (at least at higher tiers).

PromptReach: Minimal documentation. The site has a "How It Works" page that's three paragraphs of vague promises. No live chat, no onboarding, no real support infrastructure.

Verdict: Authoritas treats you like a paying customer. PromptReach treats you like a free user.

Integrations and API

Authoritas: Likely offers API access and integrations at enterprise tiers, though the public site doesn't detail this. Traditional SEO platforms at this price point usually support custom reporting, data exports, and third-party integrations.

PromptReach: No API. No integrations. It's a directory listing, not a platform.

Verdict: Authoritas is built for teams with existing workflows. PromptReach is a standalone dead-end.

Pricing comparison

Authoritas pricing is transparent and scales with features. PromptReach pricing is vague -- the free tier is clear, but the $20+ upgrade doesn't explain what you get.

Pros and cons

Authoritas AI Tracker

Pros:

• Real AI citation tracking across 7+ models with sentiment analysis and share of voice metrics
• Full traditional SEO platform included (rank tracking, backlinks, technical audits)
• Built for eCommerce, publishers, and agencies with global/multi-language support
• Competitor benchmarking and trend analysis
• Enterprise-grade support and onboarding

Cons:

• Expensive (£99-799/mo) -- not viable for small businesses or solopreneurs
• No content gap analysis or AI content generation -- monitoring only
• Learning curve for teams new to enterprise SEO platforms
• Pricing not fully transparent on public site (need to contact sales for details)

PromptReach

Pros:

• Genuinely free for basic listings
• Simple setup -- fill out a form and you're done
• Low-risk experiment for businesses curious about AI visibility

Cons:

• No actual tracking or analytics -- you have no idea if it's working
• Just a directory listing with schema markup, not a monitoring platform
• No content optimization, no SEO tools, no integrations
• Vague "founding member" upgrade with unclear benefits
• No evidence that AI models actually crawl or cite PromptReach listings
• Essentially a stripped-down clone of real GEO platforms with none of the critical features

Who should pick which tool

Choose Authoritas AI Tracker if:

• You're an eCommerce brand, publisher, or agency with budget for enterprise tools
• You need both AI monitoring and traditional SEO capabilities in one platform
• You want real data on brand mentions, sentiment, and share of voice across multiple AI models
• You're managing competitive niches with global reach and need multi-language tracking
• You have a team that can handle a complex platform and extract value from dense analytics

Choose PromptReach if:

• You want a free experiment with zero commitment
• You're a small local business with no budget for paid tools
• You understand it's just a directory listing and don't expect real results
• You're willing to try anything for AI visibility, even if it's a long shot

Choose neither if:

• You need the full action loop: monitoring + content gap analysis + AI content generation. Authoritas only monitors. PromptReach does nothing actionable. For a platform that actually helps you improve your AI visibility, look at Promptwatch -- it's the only tool that shows you what content you're missing (Answer Gap Analysis), generates articles optimized for AI citations, and tracks the results.

Final verdict

This isn't a fair fight. Authoritas is an enterprise SEO platform with real AI monitoring capabilities. PromptReach is a free directory listing with AI buzzwords slapped on.

If you have budget and need serious AI visibility tracking alongside traditional SEO, Authoritas delivers. It's expensive, but you get real data, multi-model tracking, and a full SEO suite. The main gap: it won't help you create content that ranks in AI search -- it only shows you where you stand.

PromptReach is harmless as a free experiment, but don't expect results. It's a directory listing with schema markup. No tracking, no analytics, no optimization tools. You submit your info and hope AI models stumble across it. The odds are low.

For most businesses serious about AI visibility, the real question isn't Authoritas vs PromptReach -- it's whether you need a monitoring-only tool or a full optimization platform that helps you take action. Authoritas monitors. PromptReach does almost nothing. And if you want to actually improve your AI search rankings, you need a platform that closes the loop from insights to content to results.