Authoritas AI Tracker vs Searchable (2026): Which AI visibility platform wins?

Key Takeaways

• Searchable starts at $50/mo with a free trial and AI agent for content generation -- Authoritas starts at £99/mo (~$125) with no free tier and focuses on monitoring
• Authoritas offers deeper enterprise features like Looker Studio integration and custom dashboards -- better for agencies managing multiple clients
• Searchable's AI agent generates content briefs and technical audits automatically -- Authoritas shows you the data but leaves optimization to you
• Both track the same core AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot, DeepSeek), but Searchable adds GA4/GSC integration for traffic correlation
• Searchable has 12,000+ users and a 14-day free trial -- Authoritas targets eCommerce and publishers with custom enterprise pricing
• If you want monitoring + action (content creation, technical fixes), pick Searchable. If you need white-label dashboards and agency-grade reporting, pick Authoritas.

Overview

Authoritas AI Tracker

Authoritas AI Tracker

Track brand visibility across AI search engines and traditio

View more

Authoritas is an SEO platform that added AI search tracking to its existing suite of traditional SEO tools. It monitors brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. Built for eCommerce brands, publishers, and agencies managing competitive niches, Authoritas emphasizes custom dashboards and Looker Studio integration for client reporting. Pricing starts at £99/mo (Essential) and scales to £799/mo (Expert), with custom enterprise options.

Searchable

Searchable

AI Search Visibility Platform with Built-In Content Generation

View more

Searchable is a dedicated AI search optimization platform that tracks visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot. What sets it apart: a built-in AI agent that generates content recommendations, technical audits, and optimization strategies tailored to your brand. It integrates with GA4 and Google Search Console to correlate AI visibility with actual traffic and revenue. Used by 12,000+ marketers and agencies, Searchable offers a freemium model starting at $50/mo with a 14-day free trial.

Side-by-Side Comparison

Platform philosophy: Monitoring vs optimization

The core difference between these two platforms comes down to what happens after you see the data.

Authoritas shows you where your brand appears (or doesn't) across AI search engines. You get dashboards, sentiment scores, competitor comparisons, and Looker Studio exports. It's monitoring-first -- built for teams that want visibility data to inform their own content and SEO strategies. If you're an agency managing multiple clients, the white-label dashboards and custom reporting are valuable. But Authoritas doesn't tell you what to do next. You see the gaps, then figure out how to fill them.

Searchable takes a different approach. It tracks the same visibility metrics, but then its AI agent analyzes your data and generates specific recommendations: content briefs optimized for AI citation, technical fixes for better crawlability, schema markup opportunities. The agent learns your brand voice and products from day one, so the suggestions aren't generic SEO advice -- they're tailored to your business. Searchable is built around the idea that monitoring alone doesn't move the needle. You need to create content and fix technical issues to improve visibility.

If you're looking for a platform that shows you the problem and helps you solve it, tools like Promptwatch take this even further with Answer Gap Analysis (shows exactly which prompts competitors rank for but you don't) and an AI writing agent that generates articles grounded in real citation data. Worth exploring if you want the full action loop: find gaps, create content, track results.

Promptwatch

Track and optimize your brand visibility in AI search engines

View more

Pricing breakdown

Authoritas is more expensive across the board. The Essential plan at £99/mo (~$125) costs more than Searchable's Professional plan at $125/mo, and you don't get a free trial to test it first. Authoritas justifies the premium with deeper enterprise features -- Looker Studio integration, white-label dashboards, and support for traditional SEO tools beyond AI tracking.

Searchable's $50/mo Starter plan makes it accessible for smaller teams or solo marketers who want to dip into AI search optimization without a big commitment. The 14-day free trial (full Pro features, no credit card) lowers the barrier even further.

AI engine coverage

Both platforms track the major AI search engines, but with slight differences:

Authoritas covers:

• ChatGPT (OpenAI)
• Claude (Anthropic)
• Perplexity
• Gemini (Google)
• DeepSeek
• Google AI Overviews
• Bing AI (Copilot)

Searchable covers:

• ChatGPT (OpenAI)
• Claude (Anthropic)
• Perplexity
• Gemini (Google)
• Google AI Overviews
• Microsoft Copilot

Authoritas adds DeepSeek and Bing AI explicitly. Searchable lists Copilot (which is Bing AI rebranded). In practice, they cover the same core engines. Neither platform appears to track Grok (X.AI), Meta AI, or Mistral -- engines that some competitors like Promptwatch monitor.

Verdict: Functionally equivalent coverage of the AI engines that matter most in 2026.

Content generation and optimization

This is where the platforms diverge sharply.

Authoritas: No built-in content generation. You get visibility data, competitor analysis, and sentiment tracking. What you do with that information is up to you. If you want to create content optimized for AI citation, you'll need to use a separate tool or write it yourself.

Searchable: The AI agent generates content briefs, blog posts, landing pages, and product descriptions engineered for AI citation. It understands structured data, authoritative tone, and comprehensive coverage -- the signals that make AI engines cite sources. The agent learns your brand voice from day one, so the output isn't generic filler.

Searchable also provides technical SEO audits focused on AI search: schema markup opportunities, content structure improvements, crawlability fixes. These audits help ChatGPT, Claude, and Perplexity understand and cite your content more effectively.

Verdict: Searchable wins decisively if you want a platform that helps you create optimized content. Authoritas is monitoring-only.

Integrations and data correlation

Authoritas: Integrates with Looker Studio for custom dashboards and client reporting. This is valuable for agencies that need white-label reports or want to combine AI visibility data with other metrics in a single dashboard. No direct GA4 or Google Search Console integration mentioned.

Searchable: Integrates with Google Analytics 4, Google Search Console, HubSpot, and Salesforce. The GA4/GSC integration is key -- it lets you correlate AI visibility with actual traffic, leads, and revenue. You can prove ROI by connecting visibility improvements to business outcomes.

Verdict: Authoritas wins for agency reporting and white-label dashboards. Searchable wins for traffic attribution and proving ROI.

Competitor analysis and sentiment tracking

Both platforms offer competitor tracking -- you can see how your brand stacks up against rivals in AI search results.

Authoritas: Emphasizes sentiment analysis alongside visibility. You can track whether AI engines mention your brand positively, negatively, or neutrally. This is useful for reputation management and understanding how AI models perceive your brand.

Searchable: Focuses more on share of voice and citation frequency. Sentiment tracking is mentioned but appears less developed than Authoritas. The platform highlights customer success stories with specific metrics: 40% visibility increases, 206% share of voice improvements, £1M+ in qualified pipeline.

Verdict: Authoritas has stronger sentiment analysis. Searchable provides more concrete ROI examples.

User experience and learning curve

Authoritas is part of a larger SEO platform, so the interface includes traditional SEO tools alongside AI tracking. This can be overwhelming if you only care about AI search, but it's convenient if you're already using Authoritas for keyword research, backlink analysis, or rank tracking. The Looker Studio integration means you can build custom dashboards tailored to your exact needs.

Searchable is a dedicated AI search platform with a simpler, more focused interface. The AI agent acts as a guide -- it analyzes your data and tells you what to do next. This makes it easier for teams new to AI search optimization. The 14-day free trial lets you explore without commitment.

Verdict: Searchable is easier to learn and more focused. Authoritas offers more flexibility for advanced users who want custom dashboards.

Target audience fit

Pick Authoritas if you:

• Run an agency managing multiple clients and need white-label dashboards
• Already use Authoritas for traditional SEO and want to add AI tracking
• Need Looker Studio integration for custom reporting
• Want detailed sentiment analysis alongside visibility tracking
• Have budget for £99-799/mo and don't need a free trial

Pick Searchable if you:

• Want a platform that generates content recommendations and technical audits, not just monitoring
• Need to prove ROI by correlating AI visibility with GA4/GSC traffic data
• Prefer a lower starting price ($50/mo) and a free trial to test first
• Want an AI agent that learns your brand and delivers tailored advice
• Care more about actionable insights than white-label client reports

Pros and cons

Authoritas AI Tracker

Pros:

• Looker Studio integration for custom dashboards
• White-label reporting for agencies
• Strong sentiment analysis
• Part of a full SEO platform (if you need traditional SEO tools too)
• Tracks DeepSeek explicitly

Cons:

• No free trial
• More expensive (£99/mo minimum vs $50/mo)
• No content generation or technical audit features
• No GA4/GSC integration for traffic correlation
• Monitoring-only -- doesn't help you optimize

Searchable

Pros:

• AI agent generates content briefs, posts, and technical audits
• GA4/GSC integration for traffic attribution and ROI proof
• 14-day free trial with full Pro features
• Lower starting price ($50/mo)
• 12,000+ user base with concrete success stories
• Focused interface, easier to learn

Cons:

• No Looker Studio integration
• No white-label dashboards for agencies
• Sentiment analysis less developed than Authoritas
• Doesn't track as many niche AI engines (no explicit DeepSeek mention)

Final verdict

Searchable is the better choice for most teams in 2026. The AI agent that generates content recommendations and technical audits turns monitoring into action -- you don't just see where you're invisible, you get specific steps to fix it. The GA4/GSC integration proves ROI by connecting visibility to revenue. And the $50/mo starting price with a 14-day free trial makes it accessible.

Authoritas makes sense if you're an agency that needs white-label dashboards and Looker Studio integration, or if you're already using Authoritas for traditional SEO and want to add AI tracking without switching platforms. But for most marketers who want to improve AI search visibility (not just monitor it), Searchable delivers more value.

One-liner: Searchable helps you optimize, Authoritas helps you report.