Key takeaways
- Bear AI is built for revenue conversion from AI traffic -- it identifies high-intent visitors from LLMs and gives you tools to turn them into leads. Authoritas is built for visibility monitoring, with a full traditional SEO suite sitting alongside its AI tracking.
- Authoritas is cheaper to start (from ~£99/mo vs Bear AI's $199/mo) and covers more AI models out of the box on paid plans.
- Bear AI covers only 2 AI models on its entry plan; you need Enterprise to unlock 6+. Authoritas monitors 7 models (including DeepSeek and Bing AI) across its standard plans.
- Neither tool generates content to help you rank in AI search -- both are monitoring and analysis platforms only.
- Authoritas is the better fit for SEO teams that need traditional rank tracking, site audits, and backlink analysis alongside AI monitoring. Bear AI is the better fit for growth/marketing teams focused on monetizing AI referral traffic.
- Bear AI is YC-backed and early-stage; Authoritas is an established SEO platform that added AI tracking. That maturity gap shows in feature depth and integrations.
Overview
Bear AI
Bear AI positions itself as "the marketing stack for AI agents" -- a platform built specifically for growth and marketing teams who want to turn AI-driven traffic into revenue. The pitch is straightforward: AI agents like ChatGPT and Claude are sending people to websites, and most companies have no idea it's happening or who those visitors are. Bear AI tracks which prompts surface your brand, identifies high-intent visitors arriving from AI sources, and provides conversion tools to capture them as leads.
It's a YC-backed startup, which means it's moving fast but also means the platform is younger and less battle-tested than established SEO tools. Trusted by brands like Peerspace, Wispr Flow, and Groww -- a mix of consumer and B2B SaaS companies.
Authoritas AI Tracker
Authoritas started as a traditional SEO platform and has built AI search monitoring on top of it. The result is a tool that covers both worlds: you can track your Google rankings and run site audits in the same platform where you monitor how ChatGPT and Perplexity talk about your brand. It targets eCommerce brands, publishers, and agencies -- teams that need comprehensive search visibility, not just an AI-specific slice of it.
The AI tracking side covers ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The traditional SEO side covers rank tracking, content optimization, backlink analysis, and technical audits. That breadth is both its strength and, for some teams, its complexity.
Side-by-side comparison
| Feature | Bear AI | Authoritas |
|---|---|---|
| Starting price | $199/mo | £99/mo (~$125/mo) |
| Free tier | No | No |
| AI models monitored | 2 (Basic), 6+ (Enterprise) | 7 (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AIO, Bing AI) |
| Traditional SEO tools | No | Yes (rank tracking, audits, backlinks) |
| Prompt tracking | Yes (75 prompts on Basic) | Yes |
| Lead/visitor identification | Yes | No |
| Content generation | No | No |
| Competitor tracking | Yes | Yes |
| Sentiment analysis | No | Yes |
| Publisher/IP tracking | No | Yes |
| eCommerce focus | No | Yes |
| Agency features | Limited | Yes |
| Established platform | No (YC startup) | Yes (10+ years) |
| Pricing transparency | Public | Public |
Head-to-head feature deep-dive
AI model coverage
Bear AI's entry plan ($199/mo) monitors only 2 AI models. That's a real limitation -- if you want to track ChatGPT and Claude but also care about Perplexity or Gemini, you're looking at Enterprise pricing with no public number attached. The platform does cover the major models at higher tiers, but the tiered access to models feels restrictive for a tool that's supposed to be your AI traffic command center.
Authoritas monitors 7 models across its standard plans: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. You're not gated behind an enterprise wall to see how DeepSeek or Bing AI handle your brand. For teams that want comprehensive LLM coverage without negotiating a custom contract, that's a meaningful advantage.
Verdict: Authoritas wins on model coverage, especially at non-enterprise price points.
Prompt tracking and visibility monitoring
Both tools let you define prompts and track how AI models respond to them -- whether your brand gets mentioned, how prominently, and what competitors appear alongside you.
Bear AI tracks 75 prompts on Basic and scales up from there. The dashboard shows trending prompts and lets you see how AI agents are discovering your brand over time. The interface is described as clean and startup-friendly.
Authoritas takes a more structured approach with prompt categorization (informational, where-to-buy, branded, location-based) and share-of-voice trend tracking across competitors. The share-of-voice visualization -- showing how your brand compares to 8-10 competitors over time -- is particularly useful for reporting to stakeholders.
Verdict: Roughly even for core monitoring, but Authoritas has more sophisticated reporting and categorization. Bear AI has a simpler, faster setup.
Lead generation and traffic conversion
This is where Bear AI genuinely differentiates itself. The platform identifies high-intent visitors arriving from AI sources and provides tools to convert them into leads. That's a capability Authoritas doesn't have at all -- Authoritas is a visibility and monitoring tool, not a conversion tool.
If your goal is to understand who's clicking through from ChatGPT or Claude and capture those visitors before they bounce, Bear AI has built specific functionality for that. It's a different job than "track my brand mentions."
Verdict: Bear AI wins outright. Authoritas doesn't compete here.
Traditional SEO capabilities
Authoritas is a full SEO platform. Rank tracking across Google and Bing, technical site audits, backlink analysis, content optimization -- all of it is available alongside the AI monitoring. For teams that don't want to pay for two separate tools (one for traditional SEO, one for AI visibility), Authoritas is a compelling consolidation play.
Bear AI has none of this. It's AI-traffic-only. If you're an SEO team that also needs to manage traditional search performance, Bear AI requires you to keep your existing SEO stack running in parallel.
Verdict: Authoritas wins by a wide margin for teams with traditional SEO needs.
Sentiment analysis and brand intelligence
Authoritas tracks not just whether your brand is mentioned but how it's mentioned -- sentiment, context, and the nature of the recommendation. It also has specific features for publishers who want to understand how AI platforms are using their content and whether there are licensing revenue opportunities.
Bear AI's focus is more on traffic and conversion metrics than qualitative brand intelligence. You'll know you're being recommended, but the depth of "why" and "how positively" is less developed.
Verdict: Authoritas wins for brand intelligence depth.
Content creation for AI visibility
Neither tool helps you create content to improve your AI visibility. Both show you where you stand and who's winning, but neither closes the loop by helping you generate the content that would get you cited more often. If that gap matters to you -- and for most teams trying to actually improve their AI visibility, it does -- you'd need to look elsewhere. Promptwatch is one platform that combines answer gap analysis with an AI writing agent specifically built to generate content that gets cited by LLMs.

Verdict: Draw -- both tools stop at monitoring.
Pricing and value
| Plan | Bear AI | Authoritas |
|---|---|---|
| Entry/Essential | $199/mo (75 prompts, 2 models, 2 blogs) | £99/mo (~$125/mo) |
| Mid-tier | Not publicly listed | £299/mo (~$375/mo) |
| Expert/Advanced | Not publicly listed | £799/mo (~$1,000/mo) |
| Enterprise | Custom (unlimited prompts, 6+ models, lead gen) | Custom |
Bear AI's Basic plan at $199/mo is more expensive than Authoritas's entry tier and gives you fewer AI models. The value proposition only makes sense if you specifically need the lead generation and visitor identification features -- which aren't available on Basic anyway (those appear to be Enterprise-only). That's a bit of a catch-22: the features that make Bear AI unique are locked behind custom pricing.
Authoritas's pricing is more transparent across tiers, and the £99/mo entry point is genuinely accessible for smaller teams.
Verdict: Authoritas offers better value at entry and mid-tier. Bear AI's unique features require Enterprise pricing.
Platform maturity and integrations
Authoritas has been around for over a decade as an SEO platform. That means more integrations, more documentation, more edge cases handled, and a larger user community. The AI tracking is a newer addition, but it's built on a stable foundation.
Bear AI is a YC-backed startup. The product is moving fast -- that's a genuine advantage for early adopters who want to influence the roadmap -- but it also means you're betting on a company that hasn't yet proven long-term staying power. The customer list (Peerspace, Wispr Flow, Groww) is solid for an early-stage tool, but it's a different risk profile than buying into an established platform.
Verdict: Authoritas wins on stability. Bear AI wins if you want to be an early adopter with influence over product direction.
Pros and cons
Bear AI
Pros:
- Unique lead generation and visitor identification from AI traffic sources
- Clean, focused interface built specifically for AI agent marketing
- YC-backed with active product development
- Clear use case: monetize AI referral traffic
Cons:
- Only 2 AI models on the entry plan -- very limiting
- Lead gen features require Enterprise (no public pricing)
- No traditional SEO capabilities
- Newer platform with less proven track record
- No content generation or gap analysis
- Pricing feels high for what Basic delivers
Authoritas
Pros:
- 7 AI models monitored across standard plans
- Full traditional SEO suite included (rank tracking, audits, backlinks)
- Sentiment analysis and brand intelligence depth
- Publisher-specific features for content licensing
- More affordable entry point
- Established platform with 10+ years of history
- Strong competitor share-of-voice reporting
Cons:
- No lead generation or visitor identification tools
- No content creation capabilities
- Can feel complex for teams that only want AI monitoring
- AI tracking is a newer addition -- not the platform's original core
- Pricing in GBP can be confusing for non-UK buyers
Who should pick which tool
Pick Bear AI if:
- Your primary goal is converting AI-driven traffic into leads and revenue
- You're a growth or marketing team at a B2B SaaS or consumer brand
- You already have an SEO tool and just need the AI traffic layer
- You want a focused, simple dashboard without traditional SEO complexity
- You're comfortable being an early adopter of a newer platform
Pick Authoritas if:
- You need both traditional SEO and AI visibility in one platform
- You're an agency managing multiple clients across competitive niches
- You're an eCommerce brand or publisher with specific content tracking needs
- You want to monitor 7 AI models without paying Enterprise rates
- You need sentiment analysis and share-of-voice reporting for stakeholders
- Platform stability and a proven track record matter to your team
Final verdict
These two tools are solving different problems. Bear AI is a conversion play -- it's for teams who've accepted that AI agents send traffic and now want to capture and monetize it. Authoritas is a visibility play -- it's for teams who want comprehensive search monitoring, traditional and AI, in one place.
For most marketing and SEO teams in 2026, Authoritas is the more practical choice: broader model coverage, lower entry price, and a full SEO suite that doesn't require you to maintain a separate toolstack. Bear AI's lead generation angle is genuinely interesting, but those features are locked behind Enterprise pricing, and the 2-model limit on Basic is hard to justify at $199/mo.
If you're a growth-focused startup specifically trying to monetize AI referral traffic and you're ready to commit to Enterprise, Bear AI makes sense. Everyone else should start with Authoritas -- or evaluate whether a platform that also helps you create content to improve your AI visibility (not just track it) would serve you better.
