Briljant vs Ceyo (2026): Which Dutch GEO platform is better?

Key Takeaways

• Briljant is significantly cheaper at €33/month (€399/year) vs Ceyo's $49/month minimum -- roughly 30% less expensive
• Both platforms test 3,000 prompts monthly, but Briljant focuses on ChatGPT, Google AI, and Perplexity while Ceyo adds Claude coverage
• Briljant is built specifically for the Dutch market with GDPR compliance and local support; Ceyo targets international markets
• Ceyo provides more granular sentiment analysis and competitor heatmaps; Briljant emphasizes technical GEO audits and content optimization
• For Dutch SMBs and agencies serving Dutch clients, Briljant offers better value and localization; for international brands needing Claude tracking, Ceyo is the pick
• Neither platform offers content generation or AI crawler log analysis -- if you need those capabilities, Promptwatch covers that territory with 880M+ citations analyzed and a built-in AI writing agent

Promptwatch

Track and optimize your brand visibility in AI search engines

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Overview

Briljant: Dutch-first GEO platform

Briljant

Dutch GEO platform tracking AI visibility in ChatGPT and Perplexity

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Briljant is a Netherlands-based GEO platform launched to serve Dutch businesses and agencies. It tracks brand visibility in ChatGPT, Google AI, and Perplexity by testing 3,000 prompts per month. The platform provides AI analytics, competitor comparisons, and technical audits to improve discoverability. Briljant positions itself as a simpler, more affordable alternative to enterprise platforms, with a strong focus on GDPR compliance and localized support for European markets. Trusted by 300+ Dutch companies including Domino's, Easytoys, and Expert.

Ceyo: Multi-LLM visibility tracker

Ceyo

Track your brand's visibility across ChatGPT, Gemini, Claude, and Perplexity

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Ceyo is a GEO platform that monitors brand presence across ChatGPT, Gemini, Claude, and Perplexity. It tracks prompt performance, sentiment, and competitor mentions across thousands of queries. Ceyo emphasizes actionable insights with detailed analytics on visibility percentages, sentiment scoring, and brand mention rankings. The platform targets agencies and brands looking to dominate AI-powered search results with comprehensive prompt analytics and competitor tracking.

Side-by-Side Comparison

Head-to-head feature breakdown

AI model coverage

Briljant tracks three major AI platforms: ChatGPT, Google AI (including AI Overviews), and Perplexity. This covers the most popular AI search engines in the Dutch market. The focus is narrow but practical -- these are the platforms Dutch consumers actually use.

Ceyo adds Claude to the mix, giving you four AI models total: ChatGPT, Gemini, Claude, and Perplexity. The Claude coverage is the differentiator here. If your audience uses Anthropic's assistant or if you're tracking B2B/developer-focused queries where Claude has traction, Ceyo wins. But for most consumer-facing Dutch brands, the extra model doesn't justify the higher price.

Verdict: Ceyo has broader coverage, but Briljant's three-model focus is sufficient for most Dutch use cases.

Prompt tracking and volume

Briljant explicitly tests 3,000 prompts per month. You get visibility into which queries mention your brand, where competitors appear, and how often. The platform structures this around categories and provides AI analytics to spot trends.

Ceyo advertises "thousands of prompts" but doesn't specify the exact number. The demo screenshots show detailed tables with visibility percentages, sentiment scores, average position, impact ratings, and competitor brands per prompt. The granularity is impressive -- you can see that "Best laptop for developers" has 85% visibility with positive sentiment and an average position of 2.3.

Verdict: Ceyo provides richer per-prompt analytics, but Briljant's 3,000-prompt guarantee is clearer and likely comparable in practice.

Pricing and value

Briljant costs €33/month when billed annually (€399/year total), or €49/month on a monthly plan. The 7-day free trial lets you test before committing. For a Dutch SMB or agency, this is accessible pricing.

Ceyo starts at $49/month for the Core plan, with Standard and Enterprise tiers above that (pricing not disclosed). At current exchange rates, $49/month is roughly €46/month -- about 40% more expensive than Briljant's annual plan. Ceyo doesn't advertise a free trial.

Verdict: Briljant is significantly cheaper and offers a trial. For budget-conscious Dutch businesses, it's the clear winner.

Competitor analysis

Briljant includes competitor comparison as a core feature. You can see where competitors rank for the same prompts and identify gaps in your own visibility. The platform frames this around "vergelijk met je concurrenten" (compare with your competitors).

Ceyo goes deeper with competitor heatmaps and brand mention tables. The demo shows which brands appear for each prompt, their visibility percentages, and how they stack up. You can see that for "Top CRM for startups," HubSpot, Salesforce, and Pipedrive dominate, while your brand might have only 12% visibility with negative sentiment.

Verdict: Ceyo's competitor analytics are more detailed and visual. If competitive intelligence is your priority, Ceyo has the edge.

Technical optimization and content tools

Briljant includes a "GEO Optimizer" that provides technical and content optimization recommendations. The platform audits your website to identify what's blocking AI discoverability and suggests fixes. This is a hands-on feature for teams that want to improve, not just monitor.

Ceyo focuses on insights and recommendations but doesn't advertise technical audits or optimization tools. The platform tells you what's wrong (low visibility, negative sentiment) but doesn't help you fix it directly.

Verdict: Briljant is better for teams that want actionable optimization, not just dashboards.

Localization and support

Briljant is built for the Dutch market. The entire platform is in Dutch, support is local, and GDPR compliance is front and center. If you're a Dutch business serving Dutch customers, this matters. The platform understands local search behavior and regulatory requirements.

Ceyo is international by design. The demo shows multi-region tracking (US, UK, Germany, Singapore, Netherlands, France, Japan) and supports global brands. But there's no indication of localized support or Dutch-language interfaces.

Verdict: Briljant wins for Dutch businesses; Ceyo wins for international brands.

Sentiment analysis

Briljant provides basic sentiment tracking as part of its AI analytics. You can see whether mentions are positive, neutral, or negative, but the platform doesn't dive deep into scoring.

Ceyo makes sentiment a first-class metric. Every prompt in the analytics table shows a sentiment label (Positive, Neutral, Negative) alongside visibility and position data. This lets you prioritize fixing negative mentions or doubling down on positive ones.

Verdict: Ceyo's sentiment tracking is more sophisticated.

Reporting and analytics

Briljant offers "AI analytics & rapportage" (AI analytics and reporting). The platform tracks your AI traffic, shows which prompts drive visibility, and provides reports you can share with stakeholders. The focus is on simplicity and clarity.

Ceyo's analytics are more granular. The prompt table includes visibility percentage, sentiment, average position, impact rating, competing brands, category, and geo-location. You can drill into each metric to understand performance at a detailed level.

Verdict: Ceyo provides richer data; Briljant is easier to digest for non-technical users.

Pricing comparison

Briljant's single-tier pricing is straightforward: €399/year gets you everything. Ceyo has tiered pricing but doesn't disclose what Standard or Enterprise include, making it harder to evaluate total cost.

Pros and cons

Briljant pros

• Significantly cheaper (€33/mo annual vs $49/mo)
• 7-day free trial to test before buying
• Built for Dutch market with local support and GDPR focus
• Includes technical GEO audits and content optimization tools
• Trusted by 300+ Dutch brands (Domino's, Easytoys, Expert)
• Simple, single-tier pricing with no hidden upsells

Briljant cons

• Only tracks 3 AI models (no Claude)
• Less detailed sentiment analysis than Ceyo
• Dutch-language interface may not suit international teams
• Smaller feature set compared to enterprise platforms
• No API or advanced integrations mentioned

Ceyo pros

• Tracks 4 AI models including Claude
• More granular sentiment scoring and analytics
• Detailed competitor heatmaps and brand mention tables
• Multi-region tracking (US, UK, DE, SG, NL, FR, JP)
• Richer per-prompt data (visibility %, impact, category, geo)

Ceyo cons

• 40% more expensive than Briljant on annual billing
• No free trial advertised
• Lacks technical optimization tools -- monitoring only
• Tiered pricing with unclear Standard/Enterprise costs
• Less localized for Dutch market (no GDPR emphasis)

Who should pick which tool

Choose Briljant if you:

• Run a Dutch business or agency serving Dutch clients
• Want the most affordable GEO platform without sacrificing core features
• Need technical audits and optimization guidance, not just dashboards
• Prefer local support and GDPR-compliant infrastructure
• Don't need Claude tracking (ChatGPT, Google AI, and Perplexity are enough)
• Want a 7-day trial to test before committing

Choose Ceyo if you:

• Need Claude visibility tracking alongside ChatGPT, Gemini, and Perplexity
• Require detailed sentiment analysis and competitor heatmaps
• Operate in multiple countries and need multi-region tracking
• Have budget for $49+/month and want richer analytics
• Prioritize granular per-prompt data over optimization tools
• Don't need Dutch-language support or local infrastructure

Consider Promptwatch if you:

• Want to go beyond monitoring and actually improve your AI visibility with content gap analysis and AI-generated articles
• Need AI crawler logs to see how ChatGPT, Claude, and Perplexity are indexing your site
• Track more than 4 AI models (Promptwatch covers 10: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Meta AI, DeepSeek, Grok, Mistral, Copilot)
• Want prompt volume estimates and difficulty scoring to prioritize high-value queries
• Need Reddit and YouTube citation tracking to understand what influences AI recommendations

Final verdict

Briljant wins for Dutch businesses on price, localization, and optimization tools. At €33/month annually, it's 30% cheaper than Ceyo and includes technical GEO audits that help you fix visibility issues, not just spot them. The 7-day trial removes risk, and the Dutch-first approach (GDPR, local support, 300+ Dutch clients) makes it the natural choice for Netherlands-based brands and agencies.

Ceyo is the better pick if you need Claude tracking or operate internationally. The sentiment analysis is more sophisticated, the competitor heatmaps are clearer, and multi-region support is built in. But you're paying a premium for features most Dutch SMBs won't use.

For teams that want to close the loop -- monitor visibility, identify content gaps, generate optimized articles, and track results -- neither platform goes far enough. That's where tools like Promptwatch come in, combining monitoring with actionable optimization and content generation. But if you just need affordable AI visibility tracking with local support, Briljant delivers the best value in 2026.