Briljant vs LLM Pulse (2026): Which Dutch GEO platform is better?

Key Takeaways

• Pricing: Briljant costs €33/mo (€399/year) vs LLM Pulse starting at €49/mo -- Briljant is 33% cheaper for solo users
• Prompt volume: Briljant tests 3,000 prompts monthly vs LLM Pulse's weekly tracking cadence (exact volume varies by plan)
• Market focus: Briljant targets Dutch/European businesses with GDPR compliance and local support; LLM Pulse serves 500+ global brands
• Optimization depth: LLM Pulse includes AI-powered content recommendations; Briljant offers technical audits and GEO optimization
• Model coverage: LLM Pulse tracks 10+ AI models including DeepSeek, Grok, Claude; Briljant focuses on ChatGPT, Google AI, Perplexity
• Best for: Briljant suits Dutch SMBs wanting affordable monitoring; LLM Pulse fits brands needing multi-model analytics and content guidance

Overview

Both Briljant and LLM Pulse solve the same core problem: tracking how AI search engines like ChatGPT and Perplexity mention your brand. As millions shift from Google to asking ChatGPT for recommendations, knowing what AI says about you matters. But these two platforms take different approaches.

Briljant

Briljant

Dutch GEO platform tracking AI visibility in ChatGPT and Perplexity

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Briljant is a Netherlands-based GEO platform built specifically for Dutch businesses and agencies. It monitors brand visibility across ChatGPT, Google AI, and Perplexity, testing 3,000 prompts per month. The platform emphasizes technical audits and content optimization to improve AI discoverability, with GDPR compliance and localized support for European markets. At €399/year (€33/mo), it positions itself as an accessible entry point for SMBs exploring AI search visibility.

LLM Pulse

LLM Pulse

Track your brand's AI search visibility across ChatGPT, Perplexity, and more

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LLM Pulse is a global AI search visibility tracker monitoring 10+ models including ChatGPT, Perplexity, Gemini, Google AI Mode, DeepSeek, Grok, and Claude. Used by 500+ brands like Swiss Marketplace Group and Voicemod, it tracks prompts weekly, analyzes citations and sentiment, benchmarks competitors, and provides AI-powered content recommendations. Pricing starts at €49/mo for the Starter plan, with Growth at €99/mo and Scale at €299/mo. The platform emphasizes closing the optimization loop -- not just showing you data, but helping you act on it.

Side-by-Side Comparison

Pricing comparison

Briljant's single-tier pricing is simpler but less flexible. You get everything for €399/year with no upsells. LLM Pulse's tiered structure lets you start small and scale as needs grow, but the Growth plan (€99/mo) already costs 3x more than Briljant annually.

Model coverage and tracking depth

Briljant

Briljant monitors three core AI search engines: ChatGPT, Google AI, and Perplexity. This covers the most popular consumer-facing models in 2026, but misses emerging players like DeepSeek (which saw explosive growth in early 2025) and enterprise-focused models like Claude and Copilot.

The 3,000 prompts/month testing volume is substantial for a single-plan product at this price point. That's roughly 100 prompts per day, enough to track a comprehensive set of industry-relevant queries. However, the monthly cadence means you're not catching real-time shifts -- if ChatGPT suddenly changes how it describes your category, you might not know for weeks.

LLM Pulse

LLM Pulse tracks 10+ models, including ChatGPT, Perplexity, Gemini, Google AI Mode, AI Overviews, DeepSeek, Grok, Claude, Copilot, and Meta AI. Some models (DeepSeek, Grok, Claude, Copilot, Meta AI) are marked "Enterprise," suggesting they're only available on higher-tier plans.

Weekly tracking cadence is faster than Briljant's monthly cycle, letting you spot trends and react to changes more quickly. The platform doesn't advertise a specific prompt volume cap, which likely means it varies by plan tier.

The breadth here matters if you're targeting diverse audiences. B2B buyers might use Claude or Copilot; younger consumers lean on ChatGPT and Perplexity; Google AI Mode captures traditional search users experimenting with AI. Tracking all of them gives you a fuller picture.

Verdict: LLM Pulse wins on model coverage and tracking frequency. Briljant's three-model focus is adequate for most SMBs but limiting for brands with diverse customer bases.

Analytics and insights

Briljant

Briljant provides "AI analytics & rapportage" (reporting) with competitor comparison features. The platform shows you where you're mentioned and how you stack up against rivals, but details on metrics depth are sparse. The focus seems to be on actionable technical audits rather than granular analytics dashboards.

For a Dutch SMB, this might be exactly right -- you don't need 47 metrics, you need to know "are we visible?" and "what do we fix?"

LLM Pulse

LLM Pulse breaks down analytics into:

• Visibility score: Overall metric showing how often you appear in AI responses
• Citation rate: Percentage of responses that cite your content or brand
• Sentiment analysis: Whether AI describes you positively, negatively, or neutrally
• Share of voice: Your mention rate vs competitors in your category
• Detailed responses: Exact wording AI uses to describe you, so you can spot inaccuracies or negative framing
• Citations analysis: Which sources (your site, competitors, third-party reviews, Reddit threads) AI trusts most

This is a much richer analytics suite. The sentiment tracking alone is valuable -- knowing that Perplexity mentions you but frames you negatively is actionable intel. The citations breakdown shows you whether AI is pulling from your own content or relying on third-party sources you don't control.

Verdict: LLM Pulse offers significantly deeper analytics. Briljant covers the basics, but if you need to understand the "why" behind your visibility (or lack thereof), LLM Pulse gives you more to work with.

Optimization and content recommendations

Briljant

Briljant includes "GEO Optimizer" functionality covering technical and content optimization. The platform provides audits to improve AI discoverability, but the specifics aren't detailed on the site. This suggests a more manual, consultative approach -- you get recommendations, then implement them yourself.

For Dutch businesses, the localized support and GDPR-compliant infrastructure might be worth more than automated tooling. You're working with people who understand the Dutch market and can advise on local nuances.

LLM Pulse

LLM Pulse's third step is "Optimize" -- the platform provides AI-powered content recommendations to improve how you appear in LLM responses. This closes the loop: track visibility, analyze gaps, get specific guidance on what content to create or update.

The "AI-powered" qualifier suggests automated recommendations based on citation patterns and competitor analysis. If your competitors get cited for "best project management tools for remote teams" but you don't, LLM Pulse should surface that gap and suggest content angles.

This is similar to what platforms like Promptwatch do with Answer Gap Analysis -- showing you exactly which prompts competitors rank for but you don't, then helping you create content to close those gaps.

Promptwatch

Track and optimize your brand visibility in AI search engines

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Verdict: LLM Pulse's automated content recommendations are more scalable than Briljant's audit-based approach. If you're managing multiple brands or need to move fast, automation wins. If you prefer hands-on guidance from people who know your market, Briljant's model might fit better.

User experience and setup

Briljant

Briljant's website is entirely in Dutch, which is either perfect (if you're a Dutch business) or a barrier (if you're not). The 7-day free trial and €399/year pricing make it low-risk to test. Setup details aren't specified, but the single-plan simplicity suggests a streamlined onboarding.

The platform is used by recognizable Dutch brands like Domino's, Easytoys, Expert, UMCG, and Corendon -- proof it works for local businesses.

LLM Pulse

LLM Pulse advertises "Setup in 2 minutes" and a 14-day free trial. The interface is in English, targeting a global audience. With 500+ brands including Swiss Marketplace Group and Voicemod, it has broader international traction.

The tiered pricing means you can start small (€49/mo Starter) and upgrade as you scale, rather than committing to a full-year plan upfront.

Verdict: LLM Pulse is more accessible for non-Dutch users and offers more flexibility with monthly billing. Briljant is purpose-built for the Dutch market, which is a strength if that's your audience.

Competitor benchmarking

Both platforms offer competitor comparison, but the depth differs.

Briljant shows you how you stack up against rivals in the same AI search results. This is table-stakes functionality -- you need to know if ChatGPT recommends your competitor instead of you.

LLM Pulse adds "share of voice" metrics, quantifying what percentage of relevant AI responses mention you vs competitors. This is more actionable. If you have 15% share of voice and your main rival has 60%, you know exactly how far behind you are and can track progress over time.

For brands in competitive categories (SaaS, e-commerce, professional services), share of voice is a critical metric. It's the AI search equivalent of traditional search visibility scores.

Verdict: LLM Pulse's share of voice tracking is more sophisticated. Briljant covers the basics but doesn't quantify competitive position as precisely.

GDPR and data compliance

Briljant explicitly highlights GDPR compliance, which matters for European businesses handling customer data or operating under strict privacy regulations. The platform is Netherlands-based (like Promptwatch, which is also a Dutch company), giving it credibility in EU markets.

LLM Pulse doesn't specifically mention GDPR or data residency, though as a European platform (pricing in euros, European customer base) it likely complies. The lack of explicit messaging might be a concern for highly regulated industries.

If you're in healthcare, finance, or government sectors in the EU, Briljant's GDPR focus is reassuring. For most commercial use cases, this won't be a deciding factor.

Pros and cons

Briljant pros

• Significantly cheaper (€33/mo vs €49/mo starting price)
• 3,000 prompts/month is generous for a single-plan product
• GDPR-compliant and EU-focused
• Localized Dutch support and market expertise
• Used by recognizable Dutch brands
• Simple single-tier pricing (no upsell pressure)

Briljant cons

• Only tracks 3 AI models (ChatGPT, Google AI, Perplexity)
• Monthly tracking cadence is slower than LLM Pulse's weekly updates
• Less detailed analytics (no sentiment tracking, share of voice metrics)
• Dutch-language interface limits international appeal
• Smaller customer base (300 vs 500)
• Optimization is audit-based, not automated

LLM Pulse pros

• Tracks 10+ AI models including emerging players like DeepSeek
• Weekly tracking cadence catches changes faster
• Rich analytics: visibility score, citation rate, sentiment, share of voice
• AI-powered content recommendations automate optimization
• 14-day free trial (vs 7 days)
• Tiered pricing lets you start small and scale
• Global customer base (500+ brands)
• English interface for international teams

LLM Pulse cons

• More expensive (€49/mo Starter, €99/mo Growth, €299/mo Scale)
• Tiered pricing means some features locked behind higher plans
• No explicit GDPR messaging (though likely compliant)
• Less localized support for Dutch/European markets
• Prompt volume caps not clearly specified per tier

Who should pick which tool

Choose Briljant if:

• You're a Dutch or European SMB with a limited budget (€399/year is hard to beat)
• You primarily care about ChatGPT, Google AI, and Perplexity (the big three)
• You value GDPR compliance and local support in Dutch
• You prefer simple, single-tier pricing without feature gates
• You want 3,000 prompts/month without worrying about caps
• You're okay with monthly tracking cadence and basic analytics
• You trust audit-based optimization over automated recommendations

Choose LLM Pulse if:

• You need to track 10+ AI models including DeepSeek, Grok, Claude, Copilot
• You want weekly tracking to catch changes faster
• You need deep analytics: sentiment, share of voice, citation breakdowns
• You want AI-powered content recommendations, not just audits
• You're managing multiple brands or operating at scale (500+ brands trust it)
• You prefer tiered pricing so you can start small and upgrade
• You're an international brand or agency serving global clients
• You need English-language support and documentation

Consider Promptwatch if:

• You want to go beyond monitoring into active optimization with Answer Gap Analysis showing exactly which prompts competitors rank for but you don't
• You need AI content generation built in (880M+ citations analyzed) to create articles that actually get cited by ChatGPT and Claude
• You want crawler logs showing how AI models discover and index your content
• You need Reddit and YouTube tracking (channels most GEO tools ignore)
• You want ChatGPT Shopping visibility tracking
• You're serious about closing the loop from visibility tracking to content creation to traffic attribution

Promptwatch

Track and optimize your brand visibility in AI search engines

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Final verdict

Briljant and LLM Pulse are both solid GEO platforms, but they serve different audiences.

Briljant is the budget-conscious choice for Dutch SMBs. At €33/mo with 3,000 prompts and GDPR compliance, it delivers core AI visibility tracking without breaking the bank. If you're a local business, agency, or freelancer in the Netherlands and you just need to know "does ChatGPT recommend us?", Briljant gets you there affordably. The trade-off is less model coverage, slower tracking, and simpler analytics.

LLM Pulse is the enterprise-grade option for brands that need depth. Tracking 10+ models with weekly updates, sentiment analysis, share of voice metrics, and AI-powered content recommendations makes it a more complete platform. The €49-€299/mo pricing reflects that -- you're paying for richer data and automation. If you're competing in a crowded category or managing visibility across multiple markets, LLM Pulse gives you the tools to win.

For most Dutch businesses exploring AI search visibility for the first time, start with Briljant's 7-day trial. If you outgrow it or need more models and analytics, LLM Pulse is the natural next step. For brands already investing in AI search optimization and wanting to actively improve (not just monitor), platforms like Promptwatch that combine tracking with content gap analysis and generation tools close the loop more completely.