Key Takeaways
- Ceyo starts at $49/mo vs Authoritas at £99/mo (~$125) -- Ceyo is cheaper for basic monitoring but Authoritas includes traditional SEO tools in the price
- Authoritas tracks 7 AI models (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, Bing AI) vs Ceyo's 4 (ChatGPT, Gemini, Claude, Perplexity) -- Authoritas has broader coverage
- Ceyo focuses purely on AI search visibility with prompt-level analytics, while Authoritas combines AI tracking with full SEO platform features (rankings, backlinks, technical audits)
- Authoritas is built for publishers and eCommerce with licensing insights and content monetization tracking -- Ceyo is brand-focused with sentiment analysis and competitor mentions
- Both lack content generation capabilities -- they show you the data but don't help you create content that ranks in AI search (tools like Promptwatch fill that gap with AI content generation and gap analysis)
- Authoritas integrates with Looker Studio for custom dashboards, Ceyo's reporting is in-platform only
Overview
Ceyo
Ceyo is a GEO (Generative Engine Optimization) platform that monitors brand visibility across ChatGPT, Gemini, Claude, and Perplexity. It tracks prompt performance, sentiment, and competitor mentions across thousands of queries. The platform is designed for brands and agencies that want to understand how AI search engines talk about them and where they're losing ground to competitors. Ceyo's interface shows visibility percentages, sentiment scores, average position, and impact metrics for each prompt. Pricing starts at $49/mo for the Core plan, with Standard and Enterprise tiers available.
Authoritas AI Tracker
Authoritas combines AI search monitoring with traditional SEO tools in one platform. It tracks brand mentions, sentiment, and visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. Built for eCommerce brands, publishers, and agencies managing competitive niches, Authoritas adds AI tracking on top of its existing SEO platform (rankings, backlinks, technical audits, content optimization). The publisher-focused features include licensing insights and content monetization tracking -- understanding which AI platforms are using your content and how. Pricing starts at £99/mo (~$125) for the Essential plan, up to £799/mo for Expert, with custom enterprise pricing.
Side-by-Side Comparison
| Feature | Ceyo | Authoritas AI Tracker |
|---|---|---|
| Starting price | $49/mo | £99/mo (~$125/mo) |
| AI models tracked | 4 (ChatGPT, Gemini, Claude, Perplexity) | 7 (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, Bing AI) |
| Traditional SEO tools | ✗ | ✓ (rankings, backlinks, technical audits) |
| Sentiment analysis | ✓ | ✓ |
| Competitor tracking | ✓ | ✓ |
| Prompt analytics | ✓ (visibility, impact, avg position) | ✓ (share of voice, trend tracking) |
| Publisher licensing insights | ✗ | ✓ |
| Looker Studio integration | ✗ | ✓ |
| Content generation | ✗ | ✗ |
| Free trial | Not mentioned | Not mentioned |
| Target audience | Brands, agencies | eCommerce, publishers, agencies |
| Annual billing discount | ✓ | Not mentioned |
AI model coverage
Authoritas wins on breadth. It tracks 7 AI models including DeepSeek, Google AI Overviews, and Bing AI -- three platforms Ceyo doesn't monitor. For brands that want comprehensive coverage across the entire AI search landscape, Authoritas gives you more data points.
Ceyo covers the big four: ChatGPT, Gemini, Claude, and Perplexity. These are the highest-traffic AI search engines, so for most brands, this is enough. If you're only worried about the platforms your customers actually use, Ceyo's coverage is solid.
The gap matters if you're in a niche where Bing AI or Google AI Overviews drive meaningful traffic. For eCommerce brands competing on product searches, Google AI Overviews can be a major channel -- Authoritas tracks it, Ceyo doesn't.
Prompt analytics and reporting
Ceyo's prompt table shows visibility percentage, sentiment (positive/neutral/negative), average position, impact level (high/medium/low), competing brands, category, and geography. Each prompt gets a GEO score. The interface is clean and focused -- you see exactly which prompts your brand shows up for, where you rank, and how you're positioned vs competitors.
Authoritas tracks share of voice trends over time, showing how your brand's visibility changes relative to competitors. The Looker Studio integration means you can build custom dashboards and reports for stakeholders. For agencies managing multiple clients, this is a big deal -- you can white-label reports and automate delivery.
Ceyo's in-platform reporting is more limited. You get the data, but exporting and customizing reports isn't as flexible. If you need to present data to non-technical stakeholders or clients, Authoritas makes that easier.
Prompt analytics comparison
| Capability | Ceyo | Authoritas |
|---|---|---|
| Visibility scoring | ✓ | ✓ |
| Sentiment analysis | ✓ (positive/neutral/negative) | ✓ |
| Competitor mentions | ✓ | ✓ |
| Share of voice trends | ✗ | ✓ |
| Custom dashboards | ✗ | ✓ (Looker Studio) |
| Geographic tracking | ✓ | ✓ |
| Category tagging | ✓ | Not mentioned |
Traditional SEO integration
This is the biggest structural difference. Ceyo is AI-only. Authoritas is a full SEO platform that added AI tracking.
If you already use Ahrefs, Semrush, or another SEO tool, Ceyo slots in as a specialized AI monitoring layer. You keep your existing SEO stack and add Ceyo for the AI piece.
If you don't have an SEO platform yet, Authoritas gives you both in one subscription. You get keyword rankings, backlink analysis, technical audits, content optimization, and AI tracking. For eCommerce brands and publishers that need both traditional and AI search visibility, Authoritas is the all-in-one option.
The trade-off: Authoritas costs more upfront (£99/mo vs $49/mo), but you're getting more tools. Ceyo + a separate SEO platform could end up costing more total.
Publisher and eCommerce features
Authoritas has specific features for publishers: licensing insights that show which AI platforms are using your content, how often, and in what context. This matters if you're negotiating licensing deals with OpenAI, Perplexity, or other AI companies. You can prove usage and monetize your content.
For eCommerce, Authoritas tracks product mentions and recommendations across AI search engines. If someone asks ChatGPT "best running shoes under $100", you can see if your brand shows up, where you rank, and what competitors are recommended instead.
Ceyo doesn't have publisher-specific licensing features. It tracks brand mentions and sentiment, but it's not built to support content monetization or licensing negotiations.
Content optimization and generation
Neither platform generates content or tells you what to write. They show you where you're invisible, but they don't help you fix it.
This is a gap. You see that competitors rank for 50 prompts you don't show up for, but then what? You're left guessing what content to create.
This is where platforms like Promptwatch come in -- they combine tracking with content gap analysis and AI-powered content generation. You see the missing prompts, then get help creating articles that actually rank in AI search. Ceyo and Authoritas are monitoring-only.
Pricing comparison
| Plan | Ceyo | Authoritas |
|---|---|---|
| Entry tier | $49/mo (Core) | £99/mo (~$125/mo, Essential) |
| Mid tier | Not disclosed (Standard) | £799/mo (Expert) |
| Enterprise | Custom pricing | Custom pricing |
| Annual discount | ✓ | Not mentioned |
| What's included | AI tracking only | AI tracking + full SEO platform |
Ceyo is cheaper if you only need AI monitoring. Authoritas costs more but includes traditional SEO tools that would otherwise require a separate subscription.
For a small brand just starting with AI visibility tracking, Ceyo's $49/mo is easier to justify. For an eCommerce site or publisher that needs both SEO and AI tracking, Authoritas at £99/mo is competitive -- you're replacing multiple tools.
Pros and cons
Ceyo pros
- Lower starting price ($49/mo)
- Clean, focused interface built specifically for AI tracking
- Detailed prompt-level analytics with impact scoring
- Category tagging and geographic tracking
- Annual billing discounts available
Ceyo cons
- Only tracks 4 AI models (missing DeepSeek, Google AI Overviews, Bing AI)
- No traditional SEO tools -- AI-only
- Limited reporting and export options
- No publisher licensing insights
- No content generation or optimization help
Authoritas pros
- Tracks 7 AI models -- broadest coverage
- Full SEO platform included (rankings, backlinks, technical audits)
- Looker Studio integration for custom dashboards
- Publisher licensing insights for content monetization
- Built for eCommerce and publishers with specific features
- Share of voice trend tracking
Authoritas cons
- Higher starting price (£99/mo vs $49/mo)
- More complex platform -- steeper learning curve
- Overkill if you only need AI tracking
- No content generation capabilities
Who should pick which tool
Pick Ceyo if:
- You only care about AI search visibility, not traditional SEO
- You already have an SEO platform and just need AI monitoring
- You're a brand or agency focused on the big four AI models (ChatGPT, Gemini, Claude, Perplexity)
- Budget is tight and $49/mo is your ceiling
- You want a simple, focused tool without extra features
Pick Authoritas if:
- You need both AI tracking and traditional SEO in one platform
- You're an eCommerce brand or publisher managing competitive niches
- You want the broadest AI model coverage (7 platforms)
- You need custom dashboards and Looker Studio integration for reporting
- You're a publisher exploring content licensing with AI companies
- You manage multiple clients and need white-label reporting
Consider Promptwatch if:
- You want to go beyond monitoring and actually improve your AI visibility
- You need content gap analysis that shows exactly what you're missing
- You want AI-powered content generation grounded in citation data
- You need crawler logs to see how AI models are indexing your site
- You want Reddit and YouTube tracking (channels that influence AI recommendations)
Final verdict
Ceyo is the budget-friendly specialist -- $49/mo for focused AI tracking across the four biggest models. If you already have an SEO platform and just need AI visibility monitoring, it's the cleaner choice. The interface is straightforward, the prompt analytics are detailed, and you're not paying for features you don't need.
Authoritas is the all-in-one option for eCommerce and publishers. You get broader AI coverage (7 models), traditional SEO tools, Looker Studio integration, and publisher-specific licensing insights. It costs more (£99/mo), but you're consolidating multiple tools into one platform. If you're managing a competitive niche and need both SEO and AI tracking, Authoritas makes sense.
Neither platform helps you create content that ranks in AI search -- they show you the gaps but leave you to fill them. For brands serious about improving AI visibility, not just tracking it, you'll need a platform that combines monitoring with content optimization and generation.