Goodie AI vs Authoritas (2026): Full Comparison

Key takeaways

• Authoritas has transparent, self-serve pricing starting at £99/month. Goodie AI is quote-only, which almost always means higher costs and a slower buying process.
• Goodie AI tracks 11 AI models including Amazon Rufus -- a genuine differentiator for e-commerce brands. Authoritas covers 7 models.
• Authoritas is a full SEO platform first, with AI tracking added on. Goodie AI is AI-search-first, with less traditional SEO depth.
• Neither tool offers built-in content generation or AI crawler logs -- both are primarily monitoring dashboards.
• Authoritas has a free trial you can start today. Goodie AI requires a demo call before you see anything.
• For teams that need to go beyond monitoring and actually fix their AI visibility gaps, both tools leave work on the table.

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Overview

Goodie AI

Goodie (higoodie.com) positions itself as an "end-to-end AEO platform" covering the full loop: research, monitor, action, and measure. In practice, its strongest suit is monitoring -- tracking brand mentions, citations, sentiment, and competitive share across 11 AI models. The platform targets enterprise brands and agencies, and its pricing reflects that: there are no public tiers, no self-serve signup, and no trial. You book a demo, talk to sales, and get a custom quote. That's fine if you're a large brand with budget to match, but it's a real friction point for anyone who just wants to evaluate the tool quickly.

The Amazon Rufus integration is worth calling out specifically. Most AI visibility tools ignore e-commerce AI search entirely. Goodie doesn't, which gives it a meaningful edge for retail and consumer brands.

Authoritas

Authoritas has been an enterprise SEO platform for years -- rank tracking, keyword research, site audits, the works. More recently, it added an AI Search tracking layer that monitors brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, and Google AI Overviews. The result is a platform that genuinely covers both traditional SEO and AI visibility in one place, which is useful if your team doesn't want to manage two separate tools.

Pricing is public and tiered, starting at £99/month for the Essential plan. There's a free trial. You can sign up without talking to anyone. For teams that want to evaluate quickly and get started without a sales process, that matters.

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Side-by-side comparison

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Head-to-head feature deep-dive

AI model coverage

Goodie AI tracks 11 models: ChatGPT, Gemini, Perplexity, Claude, Grok, Meta AI, Copilot, DeepSeek, Google AI Overviews, Google AI Mode, and Amazon Rufus. That last one is the real differentiator. Amazon Rufus is the AI shopping assistant embedded in Amazon's app and website, and it's increasingly influential for product discovery. Almost no other AI visibility tool tracks it.

Authoritas covers 7 models: Google AI Overviews, ChatGPT (GPT-4o mini), Perplexity (Sonar), Claude (3.5 Haiku), Gemini (1.5 Flash), Copilot (Bing AIO), and DeepSeek. That's the core set most brands care about, but Grok, Meta AI, and Rufus are missing.

Verdict: Goodie AI wins on model breadth, especially for e-commerce brands where Rufus matters.

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Traditional SEO capabilities

This is where the tools diverge most sharply. Authoritas has been building SEO infrastructure for years. You get rank tracking across Google and Bing, keyword research, site audits, backlink analysis, and SERP feature tracking -- all in the same platform. For an SEO team that wants one tool to cover both traditional search and AI search, that's genuinely convenient.

Goodie AI's traditional SEO depth is much thinner. It's built around the AEO use case, so if you need classic rank tracking or technical SEO auditing, you'd still need a separate tool.

Verdict: Authoritas wins clearly for teams that need traditional SEO alongside AI visibility.

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Monitoring and analytics

Both platforms track brand mentions, citations, and share of voice across AI models. Goodie AI goes deeper on sentiment analysis -- tracking not just whether your brand appears, but how it's characterized. It also tracks competitive positioning in more granular ways, with what it calls a "closed loop" of research, monitor, action, and measure.

Authoritas's AI tracking is solid but feels more like a feature module than a core product. The share of voice trend charts and competitive brand comparisons are useful, and the ability to see which AI models are citing your content (and at what cost in credits) is a nice transparency feature. But the depth of analysis doesn't quite match a purpose-built AEO tool.

Verdict: Goodie AI has more depth on the monitoring side, particularly for sentiment and competitive intelligence.

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Content optimization and gap analysis

Neither tool offers built-in content generation. Both will show you where you're missing visibility, but neither will help you create the content to fix it. This is a meaningful gap in both platforms -- monitoring tells you what's wrong, but it doesn't solve the problem.

If closing the loop between "I know I'm invisible for this prompt" and "I've published content that gets cited" matters to your team, you'd need to look at platforms that include content generation as part of the workflow. Promptwatch is one example that combines gap analysis with an AI writing agent specifically built to generate content that gets cited by LLMs.

Verdict: Draw -- both tools stop at monitoring and leave content creation to you.

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Publisher and IP tracking

Authoritas has a specific offering for publishers: tracking how AI platforms use your content, identifying licensing opportunities, and protecting intellectual property. This is a niche but growing use case as publishers push back on AI models using their content without attribution or compensation.

Goodie AI doesn't appear to have a comparable publisher-focused feature set.

Verdict: Authoritas wins for publishers and media companies.

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Pricing and accessibility

This is probably the most practically important difference for most buyers.

Authoritas has three public tiers with real numbers. You can sign up for a trial without talking to anyone. Goodie AI has no public pricing, no trial, and requires a demo call. That's not inherently bad -- enterprise tools often work this way -- but it adds friction and signals that pricing is likely higher and negotiated case by case.

Verdict: Authoritas wins on accessibility and pricing transparency.

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Pricing comparison

One thing worth noting: Authoritas mixes GBP and USD pricing across tiers, which is a bit odd. The Essential and Advanced plans are priced in pounds, while Expert is in dollars. Worth clarifying with their team which currency applies to your region.

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Pros and cons

Goodie AI

Pros:

• Tracks 11 AI models, including Amazon Rufus -- unique in the market
• Purpose-built for AEO, so the monitoring depth is strong
• Sentiment analysis and competitive intelligence are more developed
• Covers Google AI Mode, which many competitors miss

Cons:

• No public pricing -- requires a sales call to even get a number
• No free trial or self-serve option
• No built-in content generation or optimization tools
• No AI crawler logs
• Harder to evaluate quickly; high friction for smaller teams or agencies

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Authoritas

Pros:

• Full traditional SEO suite plus AI tracking in one platform
• Transparent, tiered pricing with a free trial
• Self-serve signup -- no sales call required
• Publisher-specific features for IP and licensing tracking
• Good for teams that don't want to manage two separate tools

Cons:

• Tracks only 7 AI models -- no Rufus, Grok, or Meta AI
• AI tracking feels like a feature layer rather than a core product
• No content generation or gap-to-content workflow
• No AI crawler logs
• Sentiment analysis is less developed than Goodie AI

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Who should pick which tool

Pick Goodie AI if:

• You're an enterprise brand or agency with budget for a custom contract
• Amazon Rufus visibility matters to your business (retail, consumer goods, e-commerce)
• You want the deepest possible AI-specific monitoring, including sentiment
• You're already using a separate SEO tool and just need the AI layer

Pick Authoritas if:

• You want traditional SEO and AI visibility in one platform
• You need to get started quickly without a sales process
• You're on a tighter budget and want transparent pricing
• You're a publisher tracking how AI models use your content
• You want a free trial before committing

Neither tool is a great fit if:

• You need to actually fix your AI visibility gaps, not just track them -- both platforms are monitoring-first and leave content creation entirely to you

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Final verdict

Goodie AI and Authoritas are solving similar problems from different starting points. Goodie AI is the more focused AEO tool with better model coverage and deeper monitoring -- but it's opaque on pricing and high-friction to evaluate. Authoritas is the more accessible, versatile platform that covers traditional SEO alongside AI tracking, with real pricing and a trial you can start today.

For most SEO teams that are adding AI visibility to an existing workflow, Authoritas is the easier choice. For enterprise brands that are all-in on AEO and specifically need Amazon Rufus tracking, Goodie AI is worth the sales call. Neither one will help you create the content that closes your visibility gaps -- that's a separate problem both tools leave unsolved.