Product Development Tools

Zappi is an enterprise consumer insights platform that combines AI with real-time consumer feedback to help brands develop winning products, optimize advertising campaigns, and track brand health. Used by Mars, PepsiCo, McDonald's, and other Fortune 500 companies, it replaces traditional research mo

Upsiide is a SaaS research platform built for innovation testing across products, packaging, claims, creative, and go-to-market strategies. Used by brands like Coca-Cola, McDonald's, and Mars, it predicts real-world consumer behavior through mobile-first surveys that mimic actual decision-making, de