GeoGen vs Briljant (2026): Which Dutch GEO platform is better?

Key Takeaways

• Briljant is cheaper for most users: €49/month (€399/year) vs GeoGen's €20-€399/month range, but GeoGen's Micro plan undercuts Briljant at €20/month
• GeoGen monitors more AI engines: Covers ChatGPT, Perplexity, Gemini, Grok, and Copilot vs Briljant's ChatGPT, Google AI, and Perplexity
• Briljant tests 3,000 prompts/month: GeoGen doesn't publish prompt volumes, making it hard to gauge coverage
• Both are Dutch companies: Localized for European markets with GDPR compliance, but both work globally
• Briljant has a 7-day free trial: GeoGen requires a demo request instead of self-service trial
• GeoGen has more pricing tiers: Four plans (Micro to Enterprise) vs Briljant's single Pro plan, giving more flexibility but also more complexity

Overview

GeoGen and Briljant are both Netherlands-based Generative Engine Optimization (GEO) platforms that help brands track their visibility in AI search engines. They're competing in the same market -- Dutch and European businesses looking to monitor how ChatGPT, Perplexity, and other AI models mention their brand.

GeoGen

GeoGen positions itself as a multi-tier GEO platform with pricing from €20/month (Micro) to €399/month (Pro), plus custom enterprise options. It monitors five AI engines: ChatGPT, Perplexity, Gemini, Grok, and Microsoft Copilot. The platform targets small to mid-sized brands and offers competitor analysis and recommendations to improve AI search presence. GeoGen's website lists clients like CloudBlast, GdprWise, ProxyScrape, and TextBroker.

Briljant

Briljant is a freemium GEO platform priced at €49/month (€399/year) with a 7-day free trial. It tests 3,000 prompts per month across ChatGPT, Google AI, and Perplexity. Briljant markets heavily to Dutch agencies and in-house marketing teams, with clients including Domino's, Easytoys, Expert, UMCG, and Corendon. The platform includes AI analytics, traffic tracking, technical audits, and competitor comparison features.

Side-by-Side Comparison

Head-to-head feature breakdown

AI engine coverage

GeoGen monitors five AI engines: ChatGPT, Perplexity, Gemini, Grok, and Microsoft Copilot. That's a broader set than most competitors at this price point.

Briljant covers three: ChatGPT, Google AI, and Perplexity. Google AI is a smart inclusion (it's often overlooked), but the lack of Gemini, Grok, and Copilot means you're missing visibility data from models that are gaining traction in 2026.

Verdict: GeoGen wins on breadth. If you need comprehensive AI engine coverage, GeoGen's five-engine monitoring beats Briljant's three.

Prompt volume and testing

Briljant explicitly states it tests 3,000 prompts per month. That's a concrete number you can use to gauge coverage -- 3,000 prompts should catch most brand mentions in common queries.

GeoGen doesn't publish prompt volumes on their website or pricing page. This is a transparency gap. You don't know if the Micro plan tests 100 prompts or 1,000. The Pro plan at €399/month might test more than Briljant's 3,000, but without published numbers, you're guessing.

Verdict: Briljant wins on transparency. Knowing you're getting 3,000 prompts/month makes it easier to justify the cost.

Pricing and value

Here's where it gets interesting. GeoGen has four tiers:

• Micro: €20/month
• (Unspecified middle tiers)
• Pro: €399/month
• Enterprise: Custom

Briljant has one plan: €49/month (€399/year with annual billing).

If you're a solo founder or small business testing the waters, GeoGen's €20/month Micro plan is the cheapest entry point. But you don't know what you're getting -- no feature breakdown is visible on the homepage.

Briljant's €49/month gets you 3,000 prompts, three AI engines, competitor tracking, AI analytics, and technical audits. That's a known quantity.

GeoGen's Pro plan at €399/month is the same price as Briljant's annual plan. Unless GeoGen's Pro tier offers significantly more prompts or features (which isn't clear from the website), Briljant looks like better value at the mid-tier.

Verdict: Briljant wins on value for most users. GeoGen's Micro plan is cheaper, but the lack of feature transparency makes it risky.

AI traffic analytics

Briljant explicitly includes "AI analytics & rapportage" (reporting) and real-time AI traffic tracking. You can see how much traffic is coming from AI search engines and which prompts are driving it.

GeoGen mentions "recommendations to improve your AI search presence" but doesn't specify traffic attribution or analytics depth on the homepage.

This is a big deal. Tracking mentions is one thing. Tracking actual traffic from AI engines -- knowing which prompts convert to clicks -- is what turns GEO from vanity metrics into ROI.

Verdict: Briljant wins on analytics clarity. If you need to prove AI search is driving traffic, Briljant's traffic tracking is a documented feature.

Technical audits and optimization

Briljant includes a "GEO Optimizer" feature that provides technical and content optimization recommendations. This is separate from just tracking mentions -- it's actionable advice on what to fix.

GeoGen mentions "recommendations to improve your AI search presence" but doesn't break out technical audits as a distinct feature.

Both platforms seem to offer some level of optimization guidance, but Briljant's GEO Optimizer branding suggests a more structured approach.

Verdict: Slight edge to Briljant for explicitly naming the optimization feature.

Competitor tracking

Both platforms include competitor analysis. GeoGen's homepage mentions "analyze competitor rankings." Briljant lists "Concurrentie-vergelijking" (competitor comparison) as a core feature.

Neither platform provides detail on how many competitors you can track or what the comparison UI looks like. This is a wash.

Verdict: Tie. Both offer competitor tracking, but neither gives enough detail to differentiate.

Target audience and positioning

GeoGen targets "small to mid-sized brands focused on basic AI visibility tracking." The client logos (CloudBlast, ProxyScrape, TextBroker) suggest SaaS and tech companies.

Briljant explicitly markets to two segments: in-house marketing teams and agencies/freelancers. The client logos (Domino's, Easytoys, Expert, UMCG, Corendon) include major consumer brands and a hospital, suggesting broader market penetration.

Briljant's agency focus is smart. Agencies need client reporting, white-label options, and multi-client dashboards. Briljant's messaging speaks directly to that use case.

Verdict: Briljant wins on positioning. The dual focus on in-house teams and agencies is clearer than GeoGen's generic "small to mid-sized brands."

Free trial and onboarding

Briljant offers a 7-day free trial with self-service signup (email or Google). You can start testing immediately.

GeoGen's homepage has a "Get Started" CTA and a "Get a Demo" button. No mention of a free trial. This suggests you need to talk to sales before accessing the platform.

For a €20-€49/month tool, requiring a demo is friction. Most buyers at this price point want to try before they buy.

Verdict: Briljant wins. The 7-day free trial lowers the barrier to entry.

Pricing comparison

Briljant's annual plan at €399/year (€33/month effective) is cheaper than GeoGen's Micro plan at €20/month if you're willing to commit upfront. GeoGen's Pro plan at €399/month is 12x the cost of Briljant's annual plan, which seems hard to justify unless GeoGen's Pro tier includes significantly more features (which isn't documented).

Pros and cons

GeoGen pros

• Monitors five AI engines (more than Briljant)
• Cheapest entry point at €20/month (Micro plan)
• Custom enterprise pricing for larger organizations
• 20% annual discount available

GeoGen cons

• No published prompt volumes -- you don't know what you're getting per tier
• No free trial (demo required)
• Less transparency on features and analytics depth
• Higher Pro tier pricing (€399/mo) without clear differentiation

Briljant pros

• Clear pricing: €49/month or €399/year (€33/mo effective)
• 3,000 prompts/month tested (transparent volume)
• 7-day free trial with self-service signup
• Real-time AI traffic analytics and reporting
• Explicit GEO Optimizer for technical audits
• Strong agency positioning with client reporting
• Major brand clients (Domino's, Easytoys, Expert)

Briljant cons

• Only monitors three AI engines (vs GeoGen's five)
• Single pricing tier -- no cheaper entry option
• Dutch-language interface may be a barrier for non-Dutch speakers
• No enterprise tier for larger organizations

Who should pick which tool

Pick GeoGen if:

• You need to monitor Grok, Gemini, or Microsoft Copilot specifically (Briljant doesn't cover these)
• You're testing GEO on a tight budget and want the €20/month Micro plan
• You're a larger organization that needs custom enterprise pricing and features
• You prefer to talk to sales before committing (demo-first approach)

Pick Briljant if:

• You want transparent pricing and a known quantity (3,000 prompts/month)
• You need a free trial to test before buying
• You're an agency or freelancer managing multiple clients (Briljant's positioning fits)
• You want real-time AI traffic analytics to prove ROI
• You're willing to commit annually for the €399/year (€33/mo) pricing
• ChatGPT, Google AI, and Perplexity coverage is sufficient for your needs

For most users -- especially agencies and in-house teams -- Briljant is the safer bet. The transparent pricing, 3,000 prompts/month, free trial, and AI traffic analytics make it easier to justify the investment. GeoGen's broader AI engine coverage is appealing, but the lack of published prompt volumes and the demo-required onboarding add friction.

If you're also looking to go beyond monitoring and actually optimize your content for AI search, tools like Promptwatch can help you close the loop -- they show you which prompts competitors rank for but you don't, then generate content designed to get cited by AI models.

Final verdict

Briljant edges out GeoGen for most users in 2026. The transparent pricing (€49/month or €399/year), 3,000 prompts/month, 7-day free trial, and real-time AI traffic analytics make it easier to evaluate and justify. GeoGen's five-engine monitoring is a plus, but the lack of published prompt volumes and the demo-required onboarding hurt its value proposition. If you need Grok or Gemini coverage specifically, GeoGen is worth the demo call. Otherwise, Briljant's clarity and agency focus make it the better choice for Dutch and European businesses tracking AI visibility.