Key takeaways
- Only Promptwatch publishes a full enterprise-grade price: Business is $579/mo. Profound, Brandlight and Evertune's top tiers are all quote-based.
- The $99 and $399 Profound brand plans quoted all over the web are stale. Brands now see a free 7-day trial or a custom Enterprise quote. The $99 and $399 figures survive only on the agency side.
- Evertune now has a $60/mo self-serve Starter, but the full product is Pro at $800/mo, and ad management adds 8-10% of media spend on top.
- Brandlight is priced to scope, starts with a paid 3-month pilot, and one third-party report puts its enterprise tiers as high as $25K a month. That one comes from a Reddit-sourced note, so treat it as a rumor until a quote confirms it.
- Sticker price hides the meter. Credits, prompts, engines, articles and ad fees change what you really pay.
Why enterprise AI visibility pricing is hard to pin down
I spent a while comparing pricing pages, roundups and vendor blogs for this guide, and the main finding is that the roundups disagree with each other. One third-party index found pages that ChatGPT cites for these questions giving Profound's entry price as anything from $79 to $499. Brandlight's own comparison lists Profound at "$99 / $399 / custom". Prefer's check on 16 September 2026 found those plans gone. Industry Lens reported in October that Profound removed its $99 Starter, leaving only a free trial and custom Enterprise.
So the first rule: trust the vendor pricing page, with a date, and assume it will change. Everything below was drawn from vendor pages and third-party checks made between August and November 2026. Confirm before you budget.
The second rule: the vendors who publish nothing are not necessarily the most expensive, and the ones who publish a number are not necessarily the cheapest once you read the meter. A conflict of interest is also worth naming. Brandlight, Prefer and Orchly each sell or promote a product that competes in this comparison, so their tables lean their way.
The four platforms at a glance
| Platform | Published entry | Enterprise or top tier | How you buy | What the price hides |
|---|---|---|---|---|
| Promptwatch | $95/mo Essential | Business $579/mo; Enterprise custom | Self-serve, 7-day trial, or demo | Article quotas and Agent Credits by tier |
| Profound | Free 7-day trial (brands) | Enterprise custom, up to 9 engines | Trial, then sales quote | Agent credits, prompts, languages, regions |
| Evertune | $60/mo Starter | Pro $800/mo; Enterprise custom | Self-serve Starter, sales-led Pro | Prompt credits, plus 8-10% of ad spend |
| Brandlight | None published | Custom to scope; paid 3-month pilot | Sales only | Dashboards, markets, lines of business, service level |
Brandlight: priced to scope, with a pilot first
Brandlight is enterprise-only. Its own comparison says pricing is custom to scope, driven by dashboards, markets, lines of business and service level. There is no free trial. The buying path starts with a paid 3-month pilot rather than a subscription.
That is a legitimate model for multi-brand enterprises, but it makes comparison hard. DeepSmith's review puts the issue bluntly: no public pricing means no quick evaluation, so budget a few weeks before you learn whether it is even in range. A news item aggregated by Industry Lens claims enterprise tiers reach up to $25K monthly. The source is a Reddit thread, so I would not plan around that number. Use it as a sanity check on the order of magnitude when a quote arrives.
Brandlight also bundles a strategy service with the platform. If your team already has strategists, you may be paying for support you will not use. If it does not, the service might be the whole reason to buy.
What to ask Brandlight
- What does the 3-month pilot cost, and does it credit against an annual contract?
- Which engines and markets are in scope? Its comparison lists ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude, with per-market adaptation.
- What does a second brand or a new market add?
Profound: the trial, then the quote
Profound is the clearest case of stale pricing. As of its pricing page in September and October 2026, brands get two options: a free 7-day trial and a custom Enterprise plan.
Profound
The trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in one language and one region. It has no ChatGPT Shopping, no history, no exports or API, and no SSO. Enterprise covers up to 9 answer engines on daily tracking, adds Shopping, full history, CSV/JSON export, API, SSO/SAML and SOC 2, and offers support up to a dedicated specialist with a 24-hour SLA.
The $99 and $399 numbers are not entirely gone. They now describe the agency side: Agency Growth at $99/mo plus $399/mo per full client workspace. That makes the published agency cost $498/mo for the base plan and one client. If a vendor or blog quotes you "$99" for Profound as a brand, check the date.
The credit problem
Profound is repositioning as an "AI Marketer", and its agents are credit-metered. Credits are consumed every time an agent runs, and more complex agents use more. The Agency Growth plan includes 400 credits a month per client workspace. The number you need is hard to estimate up front, so the account team sizes it. That is fine, but it means two Enterprise quotes can look similar and behave very differently once your team starts using agents heavily.
Before comparing proposals, get written answers on:
- Which brands, questions, countries and languages are tracked
- How many credits cover research, writing and content updates
- Which exports, integrations and security controls are included
- The renewal price and the cost of additional usage
One data point on value: an Agenzy comparison calculated that Profound's old $99 Starter cost about $0.066 per prompt-engine-day because it covered ChatGPT only, versus roughly $0.021 on Peec AI's Starter. That plan is gone, but it shows why engine count matters as much as prompt count.
Evertune: a $60 door and an $800 product
Evertune is the platform whose pricing changed most in the research window. Several roundups still show "$800 entry" or "Custom". Evertune's own page now shows a self-serve Starter at $60/mo.
| Tier | Price | Prompt credits | Models | Notable inclusions |
|---|---|---|---|---|
| Starter | $60/mo (billed yearly) | 5,000/mo | Up to 5 | Daily monitoring, competitor benchmarking, Shopping Insights, GEO Manager Agent, Ads Manager Agent |
| Pro | $800/mo (billed annually) | 100,000/mo | 11 | Content Agent (25 articles/mo), prompt volumes, data download, Data MCP, onboarding |
| Enterprise | Custom | Custom | 11+ | Unlimited content, Fact Checker, Bot Analytics, Site Audit, SSO, exports |
The two Evertune hidden costs
First, credits. Evertune's calculator works out to prompts x models x samples per day x days. Tracking 50 prompts on one model at 3 samples a day for 30 days burns 4,500 credits. So Starter's 5,000 credits does not mean 5,000 prompts. By my arithmetic, Pro's 100,000 credits is roughly 1,100 prompt-model combinations at that same daily 3-sample rate. That is a decent program, but not the 100,000 prompts the headline suggests. Pro's pitch is statistical significance, at 100 samples per prompt, so the credits go quickly by design.
Second, ad fees. The Ads Manager agent that runs ChatGPT ad campaigns is free for the first 7 days on Starter, then costs 10% of media spend. On Pro the rate is 8%. A brand spending $50,000 a month on ChatGPT ads would pay $4,000 to $5,000 a month in fees on top of the subscription. If you do not buy ads, this does not apply. If you do, it is the biggest line item.
Promptwatch Business: the only published enterprise-grade number
Promptwatch lists Business at $579/mo (EUR 499), with 5 projects, 350 prompts and 42,000 responses a month. Annual billing gives 12 months for the price of 10. Always confirm on the pricing page.
Business is the first tier that includes things enterprise buyers usually ask for:
- The automated Content Agent and Agentic AI Search Optimization, which plan, write and publish content to WordPress, Webflow or Framer
- Prompt tracking every day, or every 12, 6 or 1 hours
- State and city tracking, plus local targeting at exact coordinates
- Fact Check, ChatGPT Shopping insights, and Ads Radar
- An audit log, 10 AEO articles a month, 2,500 Agent Credits, and 10,000 API/MCP requests an hour
- 100M crawler logs and 10M visitor events, so you can see whether AI bots read pages and whether AI traffic converts
Enterprise is custom for teams that need SSO, a white-label dashboard, managed content workflows, a dedicated success manager and 50,000 API/MCP requests an hour. The company is ISO/IEC 27001 certified and GDPR compliant, which tends to matter in procurement.
Correcting two claims you will see in competitor tables
Prefer's table says Promptwatch tracks "4 of 11 models" and that a $0 plan was removed in August 2026. The model claim does not match the vendor's current page, where every plan tracks all supported models, including ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI and DeepSeek. Treat it as stale. The free-plan point is accurate in practice: the free starting points are the 7-day trial and the free AI visibility report. Prefer also sells a competing product, which is worth remembering when you read its comparison.
Side by side: what you actually get for the money
| Capability | Promptwatch Business | Profound Enterprise | Evertune Pro | Brandlight |
|---|---|---|---|---|
| Published price | $579/mo | Quote | $800/mo | Quote |
| Self-serve trial | 7 days | 7-day brand trial | 7 days on Starter | No |
| Engines | All supported models | Up to 9 | 11 | 7 named |
| Content generation | Content Agent, 10 articles/mo | AI Marketer agents (credits) | Content Agent, 25 articles/mo | Strategy service |
| Crawler logs | Yes, IP-verified | Agent Analytics | Bot Analytics on Enterprise | Not stated |
| Shopping and ads | Shopping, Ads Radar | Shopping | Shopping, ads agent (8% fee) | Not stated |
| Extra costs to watch | Add-on credits and articles | Credit overages | Ad spend fee, credit burn | Pilot fee, scope growth |
This is a snapshot of published claims, not a hands-on test. Cells marked "not stated" mean I did not find the information, not that the feature is missing.
What 'enterprise' pricing is made of
Across all four vendors, the number on the quote is built from the same few levers.
Prompts and responses
Prompts are the questions you track. Responses are how many times they run across engines and days. Promptwatch states both (350 prompts, 42,000 responses on Business). Evertune sells credits that multiply prompts by models and samples. Profound customizes prompts per contract. The comparable unit is cost per tracked prompt per engine per day, and you often have to compute it yourself.
Engines and markets
Engine coverage is not interchangeable. Promptwatch Data's average sources per response report shows ChatGPT cites about 5 sources per web-search answer, while Google AI Overviews and Perplexity cite about 10. A per-engine add-on buys a different amount of visibility depending on the engine. Markets and languages multiply the bill too: Profound's trial is limited to one language and one region, and Brandlight scopes by market.
Content and agents
Content output is where plans diverge most. Of the tools in Prefer's index, only three publish an article allowance you can count. Promptwatch includes none at $95 Essential, 5 a month at $245 and 10 at $579. Evertune's $800 Pro includes 25. Profound's agents are credit-metered with no published article count.
Services and pilots
Brandlight's paid pilot and strategy service, and Profound's dedicated specialist, are real costs even when they are not itemized. Fully managed AI visibility services from agencies were quoted at $1,500 to $2,500 a month for one location in one 2026 cost breakdown, which gives a rough yardstick for what the human labor is worth.
Rough annual budgets
These are illustrative, built only from published figures. Quote-based vendors are left blank on purpose.
| Scenario | Promptwatch | Evertune | Profound | Brandlight |
|---|---|---|---|---|
| Small pilot, one brand | Essential $95/mo | Starter $60/mo, billed yearly | Free 7-day trial | Paid pilot, price on request |
| Mid-size team with content | Professional $245/mo or Business $579/mo | Pro $800/mo | Quote | Quote |
| Annual cost at published price | Business: 10 months billed at $579 on annual billing, about $5,790 | Pro: about $9,600 | Not published | Not published |
| Extra on top | Add-on credits or articles | 8-10% of ad spend | Credit packs | Scope changes |
The Promptwatch annual figure assumes the 12-for-10 annual discount applied to $579. The Evertune figure is $800 x 12 and excludes ad fees.
How to run a fair evaluation
- Write down 50 to 100 real buying questions, plus your top 5 competitors.
- Decide which engines matter. If your buyers live in ChatGPT and AI Overviews, an 11-engine plan is overkill.
- Ask every vendor for the same scope in writing: prompts, engines, markets, languages, tracking frequency, seats, exports, API.
- Ask what happens at the limit: overage billing, paused tracking, or forced upgrade.
- Ask for the renewal price, not just year one.
- Run the same question on each trial and check the cited sources, not just the score.
- Check whether the tool does the work or only reports. A dashboard that costs $579 and leaves the writing to you is cheaper than one that costs more and does the writing, but only if you have writers.
If you want to check your baseline before any sales call, the free AI visibility report shows how ChatGPT, Gemini and Perplexity describe your brand. For a wider shortlist, the GEO software directory at bestgeosoftware.com lists dozens of alternatives.
Which one fits which buyer
- Multi-brand enterprise with a services budget and no appetite for self-serve: Brandlight, once you have a quote and pilot terms.
- Large team that wants maximum engine coverage and a deep data set, and is comfortable negotiating credits: Profound Enterprise.
- Brand that plans to buy ChatGPT ads and wants optimization tied to them: Evertune, with the ad fee priced in from day one.
- Team that wants a published price, content publishing and crawler visibility in one plan: Promptwatch Business. There is a head-to-head with Profound if you want the detail, and you can start with the 7-day trial or book a demo.
If you are hiring an agency instead of buying software, a provider such as 1001 SEO Media pairs GEO strategy with a platform of its own, which can be cheaper than building the team in-house.
Bottom line
The honest range for enterprise AI visibility in late 2026 runs from a $60 Evertune Starter to quotes that may reach five figures a month. Only Promptwatch ($579 Business) and Evertune ($800 Pro) publish a real full-product number. Profound and Brandlight make you ask. Whichever you pick, get the credits, engines, markets and renewal terms in writing, because the sticker is rarely the bill.