Key takeaways
- Briljant is roughly half the price of Peec AI (€49/mo vs $95/mo), making it the obvious pick for budget-conscious teams -- especially in the Netherlands.
- Peec AI is monitoring-only; Briljant adds a Content Agent and technical GEO audits, so it covers more of the optimization loop.
- Peec AI tracks 3 AI models (ChatGPT, Perplexity, Gemini); Briljant claims 16 models across 6 AI brands, which is a meaningful difference if model breadth matters to you.
- Briljant is built specifically for the Dutch market -- Dutch-language support, GDPR compliance, and local customer service. Peec AI is English-first and globally oriented.
- Neither tool offers crawler logs, AI traffic attribution, or deep prompt intelligence -- both are primarily visibility dashboards.
- Peec AI has 2,000+ marketing teams using it; Briljant has 300+ businesses, mostly in the Netherlands. Peec AI has more social proof and third-party reviews to evaluate.
Overview
Peec AI
Peec AI is a clean, focused AI search analytics platform built for marketing teams. The pitch is simple: track how often your brand shows up in ChatGPT, Perplexity, and Gemini responses, see where you rank, and understand how AI models feel about you (sentiment). You can add your own prompts, organize them with tags, track across countries, and benchmark against competitors. It's a solid monitoring tool with a well-designed interface and a growing user base of 2,000+ marketing teams.
What Peec AI doesn't do: it won't help you fix the gaps it finds. There's no content generation, no technical audit, no crawler log, and no traffic attribution. You get the data; you figure out what to do with it.
Briljant
Briljant is a Netherlands-based GEO platform that positions itself as an "end-to-end" solution -- from tracking AI visibility to generating content that improves it. The website is entirely in Dutch, which tells you everything about the target audience. It tests 3,000 prompts per month, monitors ChatGPT, Google AI, and Perplexity, and includes a Content Agent for generating optimized content. There's also a competitor comparison feature and a technical GEO audit (what they call a "Scan").
At €49/month (or €399/year), it's priced aggressively for what it offers. The trade-off is that it's a smaller platform with fewer third-party reviews, a narrower community, and a product that's clearly built for the Dutch market first.
Side-by-side comparison
| Feature | Peec AI | Briljant |
|---|---|---|
| Starting price | $95/month | €49/month (€399/year) |
| Free tier | Free trial | 7-day free trial |
| AI models tracked | 3 (ChatGPT, Perplexity, Gemini) | 16 models across 6 AI brands |
| Content generation | No | Yes (Content Agent) |
| Technical GEO audit | No | Yes (Scan feature) |
| Competitor tracking | Yes | Yes |
| Prompt tracking | Custom prompts + tags | 3,000 prompts/month |
| Country/region tracking | Yes | Not specified |
| Crawler logs | No | No |
| Traffic attribution | No | No |
| Sentiment analysis | Yes | Not explicitly stated |
| Position tracking | Yes | Yes (visibility score) |
| Language/market focus | English, global | Dutch, Netherlands |
| GDPR compliance | Not highlighted | Yes (EU-based) |
| User base | 2,000+ marketing teams | 300+ businesses |
| Agency support | Yes | Yes |
Head-to-head feature deep-dive
AI model coverage
Peec AI tracks three models: ChatGPT, Perplexity, and Gemini. That covers the most widely used AI search engines for most markets, and for most marketing teams, that's probably enough.
Briljant claims to monitor 6 AI brands across 16 models total. The website doesn't spell out exactly which 16, but the dashboard preview mentions ChatGPT, Google AI, and Perplexity prominently. If you're trying to track visibility across a wider range of models -- including regional or emerging ones -- Briljant's broader coverage is a real advantage.
Verdict: Briljant wins on model breadth, though Peec AI covers the three that matter most for most use cases.
Monitoring and analytics
Peec AI's core metrics are Visibility (share of chats where your brand is mentioned), Position (where you rank within AI responses), and Sentiment (how AI models describe your brand). The interface is clean, you can add custom prompts, organize them with tags, and track across countries. URL-level insights let you see which specific pages are being cited.
Briljant tracks an AI visibility score (0-100), prompt-level data, and competitor comparisons. The dashboard shows a 30-day overview with trend data. The "Prompt Tracker" tests 3,000 prompts per month, which is a high volume -- though it's worth noting this is a fixed monthly allowance rather than unlimited custom prompts.
Both tools are monitoring dashboards at their core. Neither offers crawler logs (which would show you when AI bots are crawling your site) or traffic attribution (which would connect AI visibility to actual website visits or revenue).
Verdict: Roughly even for core monitoring. Peec AI has cleaner sentiment tracking; Briljant has higher prompt volume.
Content optimization and GEO features
This is where the tools diverge most clearly.
Peec AI is monitoring-only. It shows you where you're invisible, but it doesn't help you fix it. There's no content brief generator, no optimization suggestions, and no technical audit. You take the data and go figure out what to write.
Briljant includes a Content Agent that generates content designed to improve AI visibility. It also has a "GEO Optimizer" for technical and content optimization, and a "Scan" feature that audits your website for AI discoverability issues. This is a meaningful difference -- it's the gap between a dashboard and an actual optimization workflow.
That said, Briljant's content generation capabilities aren't deeply documented in public reviews, so it's hard to assess quality. The feature exists; how well it works in practice is less clear.
Verdict: Briljant wins clearly. It at least attempts to close the loop between finding gaps and fixing them. Peec AI doesn't try.
If you want a platform that goes even further on this -- with answer gap analysis, content agents grounded in real citation data, and page-level tracking that shows which content is getting cited by which AI models -- Promptwatch is worth looking at.
Pricing
| Plan | Peec AI | Briljant |
|---|---|---|
| Free | Free trial (duration unclear) | 7-day free trial |
| Entry paid | $95/month | €49/month |
| Annual option | Not publicly listed | €399/year (~€33/month) |
| Enterprise/Agency | Custom (not listed) | Not listed |
Briljant is roughly half the price of Peec AI at the entry level. For a Dutch SMB or small agency, that's a significant difference. Peec AI's pricing isn't fully transparent -- there's no public pricing page with plan tiers, which makes it harder to compare at scale.
Verdict: Briljant wins on price, especially for smaller teams and European markets.
Market fit and localization
Peec AI is built for English-speaking, globally distributed marketing teams. The interface is in English, the customer base is international, and the tool is designed to work across markets.
Briljant is explicitly built for the Netherlands. The entire website is in Dutch, the customer logos are Dutch companies (Domino's NL, Expert, Corendon, UMCG), and the support is local. For a Dutch business or agency, this means the tool is designed around your market, your language, and your regulatory environment (GDPR).
Verdict: Depends entirely on where you operate. Dutch businesses get more from Briljant. Everyone else gets more from Peec AI.
Ease of use and onboarding
Peec AI has a well-documented interface based on third-party reviews. The dashboard is clean, the metrics are clearly labeled, and the prompt organization (tags, custom prompts) is intuitive. Multiple reviewers have noted it's easy to get started.
Briljant's onboarding is less documented publicly. The 7-day free trial and the "Start nu gratis" (Start now for free) flow suggest a self-serve setup. The dashboard preview looks clean, but there's less community feedback to draw on.
Verdict: Peec AI has more third-party validation of its usability. Briljant is newer and less reviewed.
Pros and cons
Peec AI
Pros:
- Clean, well-designed interface with clear metrics
- Unlimited seats (mentioned in reviews as a key advantage)
- Custom prompts with tag organization
- URL-level citation insights
- 2,000+ users means more community knowledge and reviews
- Country-level tracking
Cons:
- Monitoring only -- no content generation or optimization
- Only tracks 3 AI models
- No crawler logs or traffic attribution
- Pricing starts at $95/month with no transparent tier breakdown
- Doesn't help you act on what you find
Briljant
Pros:
- Significantly cheaper at €49/month (€33/month annually)
- Includes Content Agent for generating AI-optimized content
- Technical GEO audit (Scan feature)
- 16 models across 6 AI brands
- Built for Dutch market with local support and GDPR compliance
- 3,000 prompts tested monthly
Cons:
- Small user base (300+ businesses) with limited third-party reviews
- Dutch-only interface limits usefulness for non-Dutch teams
- Content generation quality is unverified by independent reviewers
- No crawler logs or traffic attribution
- Less established than Peec AI in the broader market
Who should pick which tool
Choose Peec AI if:
- You're a global or English-speaking marketing team
- You want a well-reviewed, reliable monitoring tool with a clean interface
- Unlimited team seats matter to you
- You're already comfortable doing your own content strategy based on data
- You need country-level tracking across multiple markets
Choose Briljant if:
- You're a Dutch business or agency
- Budget is a priority and you want the most for your money
- You want some content generation built into the platform
- GDPR compliance and local support matter to your organization
- You want broader AI model coverage (16 models vs 3)
Consider neither if:
- You need crawler logs to see how AI bots interact with your site
- You want traffic attribution connecting AI visibility to actual revenue
- You need deep prompt intelligence (volume estimates, difficulty scores, query fan-outs)
- You want a platform that actively helps you close the gap between monitoring and ranking
Final verdict
Peec AI and Briljant are both monitoring-first tools, and that's the most important thing to understand about both of them. They show you where you stand in AI search results -- they don't do much to help you improve.
Between the two, the choice is mostly a function of geography and budget. Dutch businesses and agencies should seriously consider Briljant: it's cheaper, localized, and includes content generation that Peec AI simply doesn't have. For everyone else, Peec AI is the safer bet -- it's more established, better reviewed, and built for international use.
Neither tool is a complete GEO solution. Both are dashboards. If you want to actually move the needle on AI visibility rather than just measure it, you'll need something that goes further.