Key takeaways
- Scrunch's Core plan ($250/mo) has no Reddit or YouTube citation module at all, despite Reddit and YouTube being the two largest social citation sources across AI engines combined (3.36% and 2.94% average citation share, per Promptwatch's cross-model data).
- Reddit's role isn't uniform across engines, and it isn't stable either. ChatGPT's Reddit citation share cratered from roughly 3.8% to 0.5% in a single week in August 2026, per Promptwatch's Reddit citation tracking. A tool that reports a static citation badge instead of a trend line would miss that entirely.
- Not every Scrunch alternative that claims "social tracking" actually breaks Reddit and YouTube out separately. Several report domain-level citation share only, which hides which specific thread or video is winning.
- Promptwatch, LLM Pulse, Ahrefs Brand Radar, and Mentionova have dedicated Reddit and/or YouTube modules. Otterly.AI, Peec AI, and Profound are worth including on this list for other reasons, but you'll need to confirm their social coverage before buying if that's your main requirement.
- Popularity is a weak predictor of citability on both platforms: roughly 71% of Reddit posts ChatGPT cites have fewer than 10 upvotes, and 80% of cited YouTube videos have under 100K views.
Why Scrunch falls short here
Scrunch is a genuinely capable platform if you're a technical SEO team that cares about named-crawler analytics. Its Agent Experience Platform layer tracks ClaudeBot, GPTBot, and PerplexityBot hits at a level most competitors don't touch. That's the real reason a lot of teams pick it.
But the Core plan, priced around $250/month for 125 prompt credits across just four engines (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot), doesn't track Reddit or YouTube citations at all. If your brand lives or dies by what gets said about you in a niche subreddit or a mid-size YouTube channel's review video, Scrunch simply has nothing to show you there. And prompt credits deplete per engine tracked, not per unique question, so that 125-credit number is closer to 31 actual unique queries once you spread it across four engines.
That gap matters more than it sounds like on paper. Reddit is the single biggest social citation source across AI models when you average across engines, and it's a specialist channel for ChatGPT specifically, at 5.19% of ChatGPT's citations according to Promptwatch's cross-model breakdown. YouTube, meanwhile, dominates for Google AI Overviews and Grok. If a platform doesn't split these out by engine, you're optimizing blind.
What actually changed with Reddit in ChatGPT
Worth flagging before anything else: if you read a guide (including this one, six months from now) that quotes a static Reddit citation percentage for ChatGPT, treat it with suspicion. ChatGPT's Reddit citation share held steady around 3.8% from mid-July through early August 2026, then collapsed to about 0.5% within a week, coinciding with ChatGPT's rollout of site: operator-based query fan-outs on August 8. Google AI Overviews and AI Mode saw only gradual declines over the same window, not a cliff. That's the kind of thing you only catch with daily trend data, not a monthly snapshot. Promptwatch's Reddit citation drop report has the day-by-day chart if you want to see how sharp the break really was.
The 7 alternatives, ranked by Reddit/YouTube depth
1. Promptwatch
Promptwatch tracks all 11 AI models (ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, DeepSeek, Meta Llama, plus Claude Code and OpenCode) on every paid plan, with four tracked per project at a time. The Essential plan starts at $95/month.
What matters for this list is that Reddit and YouTube aren't an afterthought bolted onto a generic "social monitoring" tab. Promptwatch has a dedicated Reddit Marketing feature that tracks subreddit-level mentions, citations, and the downstream traffic impact when Reddit content shows up in AI answers, plus documented source-type breakdowns for upvotes and comment counts. YouTube gets similar treatment through citation analytics that separate video-level performance from channel-level noise.
The Professional plan ($245/month) adds server-side crawler logs (25M entries), content gap analysis, and Content Agents that can draft and publish directly to your CMS. That's the part that separates Promptwatch from pure monitoring tools: once you see that a competitor's Reddit thread is winning citations you're missing, you can act on it inside the same platform instead of exporting a spreadsheet and starting a separate content project.
2. LLM Pulse
LLM Pulse's entry tier runs about €49/month for 50 prompts, covering ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews. It names its Reddit feature outright, Reddit Intelligence, and pairs it with YouTube tracking under an owned/third-party media umbrella. Citation granularity goes down to the URL level, per prompt, per model, for both your own brand and competitors.
It's also one of the few tools in this category with a REST API, MCP server, and webhooks that fire on new citation events, which is useful if you want to pipe Reddit and YouTube citation alerts into Slack or a data warehouse. The catch: no free plan, and the trial requires a card. Claude, Copilot, Grok, and DeepSeek aren't on the entry tier either.
3. Ahrefs Brand Radar
Ahrefs Brand Radar covers six AI platforms plus dedicated social and video monitoring across YouTube, TikTok, and Reddit. Its biggest differentiator has nothing to do with social tracking specifically: it's built on 243 million-plus prompts derived from real "People Also Ask" data rather than synthetic, made-up questions. That means the Reddit and YouTube citations you see are tied to queries people actually type, not hypothetical scenarios a tool invented.
Pricing is genuinely confusing across sources, some quote $50/month for 2,500 checks, others quote €119/month for just 5 tracked prompts, so confirm the current tier directly on Ahrefs' pricing page before you commit. The other tradeoff: Brand Radar is monitoring-only. It shows you where you're being cited on Reddit and YouTube, but it doesn't have a content workflow to help you fix a gap once you find one.
4. Mentionova
Mentionova leans hard into Reddit specifically, going so far as to claim Reddit drives 40% of AI citations, a figure worth flagging as an outlier. Promptwatch's measured cross-model average puts Reddit at 3.36%, and even ChatGPT's specialist-level share tops out around 5%. Take Mentionova's number as a marketing claim rather than a verified benchmark.
That said, its Reddit module (thread discovery plus reply drafting) is a real, usable feature, it's just gated to the Scale tier and up, with entry pricing around $99/month billed annually. Mentionova frames Reddit as a tracked "engine" alongside ChatGPT, Perplexity, and others, which is a different mental model than most competitors use, worth knowing going in so you're not surprised by how the dashboard is organized.
5. Otterly.AI
Otterly is the budget pick on this list at roughly $29/month, covering ChatGPT, Google AI Overviews, Perplexity, and Copilot at entry, with AI Mode and Gemini as paid add-ons. I couldn't confirm a dedicated Reddit or YouTube citation module in any source, and it's marked "not published" for that kind of granularity elsewhere.
Otterly.AI
It's on this list because a lot of small teams read "Scrunch alternative" and actually mean "something cheaper that covers the basics," and Otterly does that well. If Reddit and YouTube tracking is a hard requirement rather than a nice-to-have, though, this probably isn't your tool, verify directly with their support before buying.
6. Peec AI
Peec starts at about $95/month (€89) and lets you choose 3 of 7 engines per tier, with Claude and DeepSeek gated to Enterprise. Comparison tables from third parties mark Peec as lacking a Reddit module, and I found no confirmed YouTube-specific tracking either.
Peec's actual strength is clean, fast multilingual monitoring with granular sentiment scoring, which is genuinely useful if you're a European team tracking brand tone across markets. Just don't buy it expecting Reddit and YouTube depth.
7. Profound
Profound's Starter plan is $99/month but only covers ChatGPT. Growth at $399/month adds Perplexity and AI Overviews plus six AI-optimized articles a month. The Enterprise tier goes deep, roughly ten engines including Claude, Gemini, Grok, DeepSeek, and Meta AI, with SOC2, HIPAA, and SSO/SAML for compliance-heavy teams.
Profound
No Reddit-specific module is confirmed in any source I checked. Profound earns its spot on this list for enterprises that need historical data depth and compliance certifications more than they need social citation breakdowns, it's a different buyer than the rest of this list.
Comparison table
| Tool | Starting price | Reddit module | YouTube module | Best for |
|---|---|---|---|---|
| Promptwatch | $95/mo | Dedicated Reddit Marketing feature, subreddit-level | Video and channel-level citation analytics | Teams that want tracking plus a content fix layer |
| LLM Pulse | ~€49/mo | Named "Reddit Intelligence" feature | Included under owned/third-party media | Teams needing per-URL API/webhook access |
| Ahrefs Brand Radar | ~$50/mo (varies) | Yes, part of social/video monitoring | Yes, part of social/video monitoring | Teams wanting real PAA-derived prompts |
| Mentionova | $99/mo (annual) | Yes, but gated to Scale tier | Not confirmed | Teams centered specifically on Reddit strategy |
| Otterly.AI | $29/mo | Not confirmed | Not confirmed | Budget-first teams without a hard Reddit/YouTube need |
| Peec AI | $95/mo (€89) | No | Not confirmed | Multilingual sentiment tracking |
| Profound | $99/mo | No | Not confirmed | Enterprise compliance requirements |
What to actually check before you buy
A few things came up repeatedly in the research that are worth checking yourself before signing a contract, regardless of which tool you pick.
First, ask whether citation data is reported at the domain level or the URL level. Several tools will tell you "reddit.com" showed up in 4% of responses without telling you which thread. That's close to useless if your goal is to figure out what to reply to or where to post next. LLM Pulse specifically calls this out as a common gap among competitors.
Second, don't chase engagement metrics. Both Reddit and YouTube data show the same pattern: popularity doesn't predict citability. Roughly 71% of Reddit posts ChatGPT cites have under 10 upvotes, and posts with 500-plus upvotes account for just 0.6% of citations. On YouTube, about 80% of cited videos have under 100,000 views, and channels in the 10K-100K subscriber range get cited more than mega-influencer channels. If a tool's advice leans on chasing upvotes or views, that advice is out of date, per Promptwatch's engagement metric breakdown for Reddit and its YouTube citation data.
Third, build separate strategies per engine instead of one blended "social for AI" plan. Reddit is disproportionately a ChatGPT story, YouTube is disproportionately a Google AI Overviews, Perplexity, and Grok story, and that split can move fast, as the August 2026 ChatGPT Reddit drop showed. A tool that reports one combined "social citation score" across all engines is smoothing over the exact signal you need.
If you want to browse more options beyond these seven, the GEO software directory at bestgeosoftware.com has a broader set of platforms organized by feature set, and it's a reasonable next stop if none of the seven above fit your budget or engine mix exactly.