Key takeaways
- Almost every AI visibility tool prices on tracked prompts. The differences are in the second meter: engines, countries, response caps, credits or seats.
- On published monthly plans, one tracked prompt costs roughly $1.22 to $3.96 a month. The entry tier clusters around $2 per prompt.
- Per-seat pricing is rare. Most tools include unlimited users, and Semrush and Ahrefs are the notable exceptions.
- Cheap per prompt is not cheap per result. An engine count of one versus four changes the real unit cost by a factor of four.
- Before buying, work out your cost per prompt, per engine, per day. It is the only number that compares vendors honestly.
Why pricing in this category is confusing
I have read a lot of pricing pages for AI visibility tools this month, and the honest summary is that nobody sells the same thing. One vendor sells prompts. Another sells credits. A third sells prompts but quietly caps the number of answers you can collect. A fourth charges per domain.
The tool underneath does the same job in every case. It sends a question to an AI engine on a schedule, stores the answer, and reads it for brand mentions and cited pages. What changes is which part of that loop the vendor chooses to meter.
There are five units you will run into: prompts, engines, countries, responses (or credits) and seats. Knowing which one a vendor meters tells you how your bill will grow.
The five billing units
Per prompt
A prompt is one question the tool sends to AI engines on a schedule. This is the base unit almost everywhere. Entry plans include 15 to 50 prompts, and the number is per month, not per day.
Prompt pricing is easy to understand and easy to compare, which is why vendors use it. The catch is that a prompt means different things on different plans. On one it runs on four engines every day. On another it runs on one engine once a week.
Per engine
Some plans bundle a fixed set of engines. Otterly.AI includes ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan, and charges extra for Claude, AI Mode and Gemini. Peec AI lets you pick three from six. Others, like Ayzeo, charge an extra $29 a month per additional assistant, so an advertised price can double before you cover the engines people actually use.
Per country
This is the one that surprises multi-market teams. Several tools count each country a prompt runs in as another prompt or another check. Otterly.AI works this way, and Peec AI's Starter plan includes one country. Tracking 100 prompts in two countries can mean paying for 200.
Per response or credit
Credit models meter the answers themselves. AthenaHQ sells credits where one credit equals one AI response, which works out to about $0.08 per response on its $295 Starter plan (3,600 credits). Peec AI's agency plans use credits too, defined as one prompt times one model times one day.
Scrunch caps responses (5,000 a month on Core), and Promptwatch publishes both a prompt cap and a response cap on every tier. On Promptwatch's pricing page the response cap is 120 times the prompt cap, so 50 prompts comes with 6,000 responses. Peec AI Starter's 4,500-answer cap is the same idea.
There is a wrinkle here worth knowing. The amount of AI work behind a single response is not constant. Promptwatch Data shows ChatGPT's average web searches per response drifting from about 2.15 in early December to roughly 1.84 by early March, and a single prompt can trigger 3 to 8 or more searches. A credit or a response is a billing unit, not a measure of work done.
Per seat
Seat pricing is the exception in this category. Peec AI, Otterly.AI, AthenaHQ, SE Visible and LLM Pulse all include unlimited users on entry plans. The ones that do charge per seat:
- Semrush AI Visibility Toolkit: one user included, and each extra user needs a seat plus a $99 a month AI license.
- Ahrefs Brand Radar: one user on Lite, with up to two more at $40 a month each.
- Scrunch: five users on Core, extra users at $25 a month each.
So if you are comparing on seats alone, you are probably comparing the wrong thing. For most teams seats are a tier limit, not a billing unit.
What a tracked prompt actually costs in 2026
Divide a plan's price by its prompt allowance and you get a number vendors rarely print. Here it is, using list prices checked in October 2026.
| Plan | Monthly price | Prompts | Cost per prompt per month |
|---|---|---|---|
| Otterly.AI Premium | $489 | 400 | $1.22 |
| Peec AI Advanced | $495 | 350 | $1.41 |
| Peec AI Pro | $245 | 150 | $1.63 |
| Otterly.AI Standard | $189 | 100 | $1.89 |
| Peec AI Starter | $95 | 50 | $1.90 |
| Otterly.AI Lite | $29 | 15 | $1.93 |
| Scrunch Core | $250 | 125 | $2.00 |
| Semrush AI Visibility Base | $99 per domain | 25 | $3.96 |
| LLM Pulse (weekly, Growth/Scale) | about €0.66 | n/a | €0.66 |
LLM Pulse gets cheap by checking weekly. Its daily plans run about €0.99 to €1.58 per prompt, closer to the pack. Semrush is the most expensive per prompt, though you are also buying into the wider Semrush suite.
A few other price points worth knowing: Profound offers a free 7-day trial with 50 prompts a day and then custom enterprise pricing, and its Starter has been listed at $99 for ChatGPT only. Ahrefs sells a custom prompts package inside Brand Radar AI, with usage priced per check.
The better yardstick: prompt, engine, day
Per-prompt numbers hide a lot. A $95 plan with three engines and a $99 plan with one engine are not the same product. Agenzy's comparison normalises everything to one unit, borrowed from Peec AI's own credit definition: 1 prompt x 1 engine x 1 day.
On that scale, from vendor pages checked in September 2026:
| Plan | Prompts x engines | Cost per prompt-engine-day |
|---|---|---|
| Otterly.AI Premium ($489) | 400 x 4 | $0.0102 |
| Peec AI Advanced ($495) | 350 x 3 | $0.0157 |
| Otterly.AI Lite ($29) | 15 x 4 | $0.0161 |
| Peec AI Pro ($245) | 150 x 3 | $0.0181 |
| Peec AI Starter ($95) | 50 x 3 | $0.0211 |
| Profound Growth ($399, annual) | 100 x 3 | $0.0443 |
| Profound Starter ($99, annual) | 50 x 1 | $0.0660 |
That is a six-fold spread that the monthly prices hide. Profound's Starter looks comparable to Peec's at about $99, but it tracks ChatGPT only, so each unit costs three times as much.
Where a plan can get more expensive than it looks
Engine add-ons
If your audience uses Gemini and Claude and the plan excludes them, the real price is the plan plus add-ons. Check this against where your buyers actually are. ChatGPT held 72.12% of US chatbot visits in August 2026 per Statcounter, with Gemini at 11.68%, so a ChatGPT-heavy plan is defensible for many brands but not all.
Response caps
A prompt allowance means little if the response cap is tight. Two plans with 50 prompts can differ sharply if one allows 4,500 answers and another 6,000. Ask what happens at the cap: do you stop collecting data, or pay overage?
Countries and projects
Multi-market brands should model the multiplication up front. Where each country consumes a prompt slot, the effective cost per prompt can double without anyone noticing until the invoice.
Frequency
Daily versus weekly checks is a pricing lever on its own. Weekly tracking is fine for trend lines. It is a poor fit if you are testing content changes and want to see impact within days.
Billing terms
Many vendors give about 15% off annual billing, and Promptwatch gives 12 months for the price of 10. Profound's published Starter and Growth rates are billed yearly up front. Compare like with like, monthly against monthly.
Which tools use which model
Otterly.AI is the lowest published entry price at $29 a month for 15 prompts, with four engines and unlimited users.
Otterly.AI
Peec AI sells prompts with a monthly answer cap and three engines of your choice, with unlimited users and a 7-day trial.
Scrunch bundles unique prompts with a 5,000-response monthly cap and five seats on Core.
AthenaHQ is the main credit-based option, one credit per AI response, across 11 models.
LLM Pulse prices by check frequency, weekly or daily, with five engines on every plan.
Semrush meters domains and users, and the AI Visibility Toolkit is $99 a month per domain.
Profound goes custom at the enterprise tier after its trial.
Profound
Ahrefs Brand Radar meters checks, one per prompt, platform, location and update.
Promptwatch uses the prompt-plus-response-cap model, starting at $95 a month for 50 prompts and 6,000 responses with all AI models included. Its tiers add projects and seats as limits rather than as billing units. Where it differs from pure trackers is in what the plan covers beyond measurement: crawler logs, visitor analytics, a site audit and content tools sit in the same subscription. Always confirm current numbers at promptwatch.com/pricing.
Summary comparison
| Tool | Primary unit | Second meter | Seats |
|---|---|---|---|
| Otterly.AI | Prompts | Country counts as a prompt; extra engines cost more | Unlimited |
| Peec AI | Prompts | Answer cap; 3 engines of 6 | Unlimited |
| Scrunch | Prompts | 5,000 responses on Core | 5, extras $25 each |
| AthenaHQ | Credits (1 per response) | Models | Unlimited |
| LLM Pulse | Prompts | Weekly or daily frequency | Unlimited |
| Semrush AI Toolkit | Prompts per domain | Users need an extra license | 1 included |
| Ahrefs Brand Radar | Checks | Platform and location | 1 on Lite, extras $40 |
| Promptwatch | Prompts | Response cap, projects | Tier limits |
If you want a wider list to shop from, the GEO software directory at bestgeosoftware.com covers more options than fit here.
How to choose a pricing model
One brand, one market
Per-prompt plans are the simplest fit. Pick the plan where the engines you need are included rather than add-ons. Do the prompt-engine-day math before comparing sticker prices.
Multi-market or multi-location
Avoid models where countries consume prompts, or at least price the multiplication. Tools with country tracking on every plan are cheaper in practice for this use case.
Agencies
Credit pools shared across client projects are designed for you. Peec AI's agency plans size accounts in credits, and Promptwatch's Kick-off, Growth and Scale agency plans offer unlimited projects and prompts with response caps. Profound's agency route is a base fee plus $399 per client workspace, which adds up fast.
Teams that need to act, not just measure
If you already have editors and SEO engineers, a measurement-only plan from $29 to $99 a month may be all you need. If you do not, price the whole workflow. Measurement plus writing plus publishing plus attribution is the real cost, and bundled platforms can undercut stitched-together stacks.
Seven questions to ask before paying
- Is the price per brand, per domain, per seat or per prompt?
- How many engines are included, and which cost extra?
- Does each country count as another prompt?
- What is the monthly response or credit cap, and what happens at it?
- How often are prompts checked: hourly, daily or weekly?
- What do extra users cost?
- Is the listed price monthly or annual billed up front?
A trial helps. Peec AI and Otterly.AI offer 7 days without a card, LLM Pulse offers 14 days, and Promptwatch has a 7-day trial on its monthly Essential and Professional plans.
What the pricing trend tells you
Per-seat pricing is fading because the data, not the headcount, is what costs vendors money. Every tracked prompt is an actual AI query, repeated daily across engines. That is why the meter has moved to prompts, then to engines and responses.
My honest take: ignore the headline price and compute the prompt-engine-day figure before you shortlist. Then check the second meter. The cheapest plan on the page is frequently the one with one engine, one country and a tight response cap.
For more research on how AI engines behave, which feeds into how many prompts you really need, see the Promptwatch Data hub. For how it all fits into a broader program, 1001 SEO Media runs GEO engagements for teams that would rather hand off the work.