Key takeaways
- All five platforms track brand mentions across AI engines like ChatGPT, Perplexity, and Google AI Overviews — but their depth, coverage, and ability to help you act on the data vary dramatically.
- Profound and Scrunch are enterprise-grade and priced accordingly. Otterly.AI is the most accessible entry point. Peec AI is the fastest-growing mid-market option.
- Promptwatch is the only platform in this group that closes the loop — it finds gaps, generates content to fix them, and tracks whether that content gets cited.
- If you're choosing purely on monitoring features, the differences are real but manageable. If you want to actually improve your AI visibility, the gap between Promptwatch and the rest is significant.
- For most marketing teams, the right question isn't "which tool shows me the most data?" It's "which tool helps me do something with it?"
Running the same 75 prompts through five different platforms is a tedious exercise. But it's also the only honest way to answer the question everyone in the GEO space is quietly asking: do these tools actually agree on what they're measuring, and does any of them help you move the needle?
The short answer: they mostly agree on the big picture, they diverge on the details, and only one of them gives you a real path from "you're invisible here" to "here's how to fix it."
Here's what we found.
The five platforms, briefly
Before getting into the test results, a quick orientation on each tool.
Peec AI launched in 2024 and raised $29M in under a year, which tells you something about the appetite for mid-market GEO tooling. It covers the major AI engines, gives you share-of-voice metrics, and has a clean interface that doesn't require a two-hour onboarding call. Pricing starts at €89/month.
Promptwatch is the platform behind this site. It monitors 10 AI models, has processed over 1.1 billion citations and prompts, and is used by 6,700+ brands including Booking.com and Center Parcs. What separates it from the others is the action loop: find gaps, generate content, track results. More on that below.
Profound
Profound raised $155M and hit a $1B valuation, which makes it the category's first unicorn. It's built for Fortune 500 teams with dedicated CSMs, deep integrations, and pricing that starts around $499/month. The data quality is excellent. The onboarding is not fast.
Scrunch is another enterprise-focused player with strong tracking capabilities. Like Profound, it's aimed at larger organizations and carries enterprise pricing. It covers the main AI engines and has solid reporting, but content optimization features are limited.
Otterly.AI
Otterly.AI is the most accessible of the five. At $29/month for the entry tier, it's where a lot of teams start when they want to understand their AI visibility without committing to an enterprise contract. The trade-off is depth — it monitors well but doesn't go far beyond that.
The test setup
We ran 75 prompts across five categories:
- Brand-specific queries ("What do customers say about [brand]?")
- Category queries ("Best project management software for remote teams")
- Comparison queries ("[Brand] vs [Competitor]")
- Problem-oriented queries ("How do I reduce customer churn in SaaS?")
- Purchase-intent queries ("Which CRM should I buy for a 50-person sales team?")
Each prompt was tracked across ChatGPT (GPT-4o), Perplexity, Google AI Overviews, Claude, and Gemini. We looked at four things: citation detection accuracy, response coverage across models, the quality of competitive intelligence, and what each platform actually lets you do with the data.
What the test revealed
Citation detection: all five are solid, with caveats
On straightforward brand mention detection, all five platforms performed reasonably well. When a brand was cited directly in an AI response, every tool caught it. The differences showed up in edge cases: partial mentions, paraphrased citations, and cases where the AI referenced a brand's content without naming the brand.
Promptwatch and Profound caught the most edge cases. Peec AI was close behind. Otterly.AI and Scrunch had more misses on indirect citations — not a dealbreaker for basic monitoring, but worth knowing if you're in a competitive category where brands get referenced obliquely.
Model coverage: the gap is real
This is where the platforms diverge most visibly.
| Platform | ChatGPT | Perplexity | Google AI Overviews | Claude | Gemini | DeepSeek | Grok | Copilot |
|---|---|---|---|---|---|---|---|---|
| Promptwatch | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Profound | Yes | Yes | Yes | Yes | Yes | Limited | No | Limited |
| Peec AI | Yes | Yes | Yes | Yes | Yes | No | No | No |
| Scrunch | Yes | Yes | Yes | Yes | Limited | No | No | No |
| Otterly.AI | Yes | Yes | Yes | Limited | Limited | No | No | No |
Promptwatch covers 10 models. That matters more than it sounds — DeepSeek and Grok have meaningful user bases in specific markets, and if you're a global brand, gaps in coverage translate directly to blind spots in your data.
Competitive intelligence: depth varies a lot
All five platforms show you where competitors appear. The question is how much context they give you.
Profound's competitive analysis is genuinely impressive. You can see share-of-voice trends over time, which prompts competitors are winning, and how their visibility has changed week-over-week. For an enterprise team doing quarterly strategy reviews, this is valuable.
Promptwatch's competitor heatmaps give you a similar view, with the added layer of prompt-level data — you can see the exact queries where a competitor is visible and you're not, which feeds directly into the content gap analysis.
Peec AI shows competitive share-of-voice clearly but with less granularity on the prompt level. Scrunch and Otterly.AI both show competitive data, but the depth is lighter.
The action gap: where most platforms stop short
This is the most important finding from the test, and it's not really about the 75 prompts.
Every platform in this comparison will tell you where you're invisible. They'll show you which AI engines aren't citing you, which competitor is winning the prompts you're losing, and how your share-of-voice has trended over the past 30 days.
Then they stop.
You're left with a dashboard full of data and no clear path to doing anything about it. For a team with a dedicated content strategist and a clear GEO playbook, that's fine. For most marketing teams, it means the data sits in a tab that gets checked once a week and slowly stops getting checked at all.
Promptwatch is built differently. The Answer Gap Analysis doesn't just show you which prompts you're missing — it shows you exactly what content your site is lacking that would make AI models want to cite you. Then the built-in AI writing agent generates that content, grounded in 880M+ citations analyzed, prompt volume data, and competitor positioning. You publish, you track, and you watch your visibility scores move.
That cycle — find gaps, create content, track results — is what makes it an optimization platform rather than a monitoring dashboard.
Feature comparison
Here's how the five platforms stack up across the features that matter most:
| Feature | Promptwatch | Profound | Peec AI | Scrunch | Otterly.AI |
|---|---|---|---|---|---|
| AI models covered | 10 | 9 | 6 | 5 | 4 |
| Answer gap analysis | Yes | Limited | No | No | No |
| AI content generation | Yes | No | No | No | No |
| AI crawler logs | Yes | No | No | No | No |
| Reddit/YouTube tracking | Yes | No | No | No | No |
| ChatGPT Shopping tracking | Yes | No | No | No | No |
| Prompt volume & difficulty | Yes | Limited | Limited | No | No |
| Page-level citation tracking | Yes | Yes | Limited | Limited | No |
| Traffic attribution | Yes | Limited | No | No | No |
| Multi-language/region | Yes | Yes | Limited | Limited | No |
| Starting price | $99/mo | ~$499/mo | €89/mo | Enterprise | $29/mo |
A few things jump out. The crawler logs feature is one Promptwatch has that none of the others offer — it shows you which AI crawlers (GPT-Bot, ClaudeBot, PerplexityBot) are hitting your site, which pages they're reading, and what errors they're encountering. That's genuinely useful for diagnosing why certain pages aren't getting cited.
The Reddit and YouTube tracking is another differentiator. AI models don't just cite brand websites — they cite Reddit threads, YouTube videos, and forum discussions. Knowing which of those are influencing recommendations in your category is something most platforms ignore entirely.
Pricing reality check
| Platform | Entry price | Mid-tier | Enterprise |
|---|---|---|---|
| Otterly.AI | $29/mo | ~$99/mo | Custom |
| Peec AI | €89/mo | ~€249/mo | Custom |
| Promptwatch | $99/mo | $249/mo | Custom |
| Profound | ~$499/mo | Custom | Custom |
| Scrunch | Custom | Custom | Custom |
Otterly.AI wins on price. But "wins on price" and "best value" aren't the same thing. If you're paying $29/month for a tool that tells you you're invisible and then leaves you there, the ROI is zero.
Promptwatch's $99/month Essential plan covers one site, 50 prompts, and 5 AI-generated articles per month. That's enough for a small brand to start finding gaps and publishing content to close them. The $249/month Professional plan adds crawler logs, city/state-level tracking, and 15 articles — which is where most marketing teams will land.
Profound's $499/month entry point is hard to justify unless you're at a company where the cost of a single missed enterprise deal dwarfs the subscription fee. For Fortune 500 teams, that's a real calculation. For everyone else, it's a lot.
Who should use what
The honest answer depends on what you're actually trying to accomplish.
Use Otterly.AI if you're just starting to measure AI visibility, have a tight budget, and want a simple dashboard to check once a week. It's a good starting point.
Otterly.AI
Use Peec AI if you're a mid-market team that wants clean analytics and competitive share-of-voice data without enterprise pricing or a long onboarding process.
Use Profound if you're at a large enterprise, have a dedicated SEO or GEO team, and need the deepest possible data with white-glove support. The price is real, but so is the depth.
Profound
Use Scrunch if you're in a similar enterprise situation and your team has evaluated Profound and wants an alternative with comparable depth.
Use Promptwatch if you want to actually improve your AI visibility, not just measure it. The monitoring is competitive with anything in this list, and the content generation and gap analysis features mean you're not just collecting data — you're doing something with it. For most marketing teams, that's the right framing.
What the 75-prompt test actually taught us
Running the same prompts through five platforms confirmed something that's easy to miss when you're evaluating tools in isolation: the monitoring problem is largely solved. All five platforms will tell you where you stand. The differences in citation detection accuracy and model coverage are real but not dramatic.
The unsolved problem is optimization. Most teams that invest in AI visibility monitoring end up with a clear picture of a problem they don't know how to fix. They can see that ChatGPT isn't citing them for their most important category queries. They can see that a competitor is winning 60% of the prompts they care about. What they can't see is what to do next.
That's the gap Promptwatch is built to close. The Answer Gap Analysis, the AI writing agent, the crawler logs, the traffic attribution — these aren't nice-to-haves. They're the difference between a monitoring dashboard and a tool that actually moves your numbers.
If you're evaluating AI visibility platforms in 2026, start by asking yourself which problem you're actually trying to solve. If the answer is "I want to understand my current visibility," any of these five tools will work. If the answer is "I want to improve it," the list gets shorter fast.
Bottom line
The AI visibility tools market has matured quickly. In 2024, most platforms were barely functional MVPs. In 2026, the monitoring capabilities across the board are solid. The real differentiation is now in what happens after the monitoring — and that's where Promptwatch pulls ahead of the field.
For teams serious about GEO, the question to ask any vendor is simple: "After you show me I'm invisible, what do you help me do about it?" Most platforms don't have a good answer. Promptwatch does.