Key takeaways
- Profound, Otterly.AI, Peec AI, and Promptwatch all track your brand across AI search engines like ChatGPT, Perplexity, and Gemini -- but they solve very different problems
- Profound is the most expensive option ($499/month+) and targets enterprise teams that need deep analytics and SOC 2 compliance
- Otterly.AI and Peec AI are monitoring-only tools -- useful for tracking, but they leave you to figure out what to do with the data
- Promptwatch is the only platform in this comparison that closes the loop: it finds your content gaps, generates content engineered to get cited by AI models, and tracks whether that content is working
- If your goal is to actually improve your AI visibility (not just measure it), the platform you choose matters enormously
Why this comparison matters in 2026
AI search isn't a trend anymore. It's the default for a growing chunk of how people research products, compare vendors, and make buying decisions. According to research cited by Magenta Associates, 66% of UK senior decision-makers now use tools like ChatGPT, Copilot, and Perplexity to research suppliers -- and 90% trust what those tools recommend.
That's a big deal. And it means the question of which AI visibility platform you use isn't just a tooling decision. It's a strategic one.
The market has responded with dozens of platforms, all promising to tell you where you stand in AI search. But there's a huge gap between platforms that monitor your visibility and platforms that help you improve it. Most tools stop at step one. They show you a dashboard, maybe a score, and leave you to figure out the rest.
This guide breaks down four of the most-compared platforms in 2026 -- Profound, Otterly.AI, Peec AI, and Promptwatch -- across pricing, features, and the question that actually matters: what happens after you see the data?
The four platforms at a glance
Before getting into the details, here's a quick orientation:
| Platform | Starting price | AI models tracked | Content generation | Crawler logs | Best for |
|---|---|---|---|---|---|
| Profound | $499/month | 9+ | No | Yes (enterprise) | Enterprise analytics teams |
| Otterly.AI | $29/month | 3-4 base | No | No | Budget monitoring |
| Peec AI | ~€89/month | 3-4 base | No | No | Mid-market teams |
| Promptwatch | $99/month | 10+ (all plans) | Yes (built-in) | Yes (Pro+) | Teams that want to act on data |
The pricing gap between Profound and everything else is real. But so is the capability gap between monitoring-only tools and Promptwatch's full optimization loop.
Profound: enterprise depth, enterprise price
Profound
Profound is the most feature-rich monitoring platform in this comparison. It tracks brand mentions across 9+ AI engines, offers SOC 2 Type II compliance, and includes AI crawler analytics that show how AI bots interact with your content. For large enterprise teams that need audit trails, compliance documentation, and deep reporting, it's a serious option.
The agency mode is worth noting too -- it includes brand configurations and pitch environments that make it easier to manage multiple clients. If you're running an agency and need to present AI visibility data to clients in a polished way, Profound has thought about that workflow.
But the price is real. At $499/month as a starting point, it's a significant commitment. And the core limitation applies here just as much as with the other monitoring tools: Profound tells you where you're invisible. It doesn't help you become visible. There's no content generation, no gap analysis that surfaces what to write, no built-in tools to fix what the data reveals.
For a team with dedicated content resources and the bandwidth to act on insights independently, that might be fine. For most marketing teams, it means paying $499/month for a very good dashboard and then doing all the hard work separately.
Otterly.AI: cheap entry point, limited ceiling
Otterly.AI
Otterly.AI is the most affordable option in this comparison, starting at $29/month. That price point makes it genuinely accessible for small teams or individuals who want to start tracking AI visibility without a big commitment.
The platform covers ChatGPT, Perplexity, and Google AI Overviews at the base tier, with paid add-ons for additional models. The UX is reasonably clean and it's not hard to get started.
The ceiling, though, is low. Otterly is a monitoring tool. You get data on where your brand appears (or doesn't), but there's no crawler log analysis, no content gap identification, no writing tools, and no traffic attribution. It's useful for knowing your visibility score. It's not useful for improving it.
For teams just starting to think about AI search and wanting a low-risk way to see what the data looks like, Otterly is a reasonable starting point. But most teams outgrow it quickly once they realize they need to do something with what they're seeing.
Peec AI: clean UX, mid-market fit
Peec AI sits between Otterly and Profound in terms of price and positioning. Starting around €89/month, it targets mid-market teams that want more than the bare minimum but aren't ready for enterprise pricing.
The UX is genuinely good. Multiple reviews and Reddit discussions from April 2026 call it one of the most intuitive tools in the space -- easy to onboard, clean interface, quick to understand. If your team values ease of use and doesn't want to spend time learning a complex platform, Peec is worth a look.
Like Otterly, though, Peec covers 3-4 base platforms with paid add-ons for additional models. And like every other monitoring-only tool in this comparison, it stops at showing you the data. No content generation, no crawler logs, no traffic attribution. You see the numbers; you figure out what to do with them.
Promptwatch: the only platform built around fixing the problem
This is where the comparison gets interesting. Promptwatch isn't just another monitoring dashboard -- it's built around a fundamentally different idea: that knowing you're invisible in AI search is only useful if you can do something about it.
The core workflow looks like this:
-
Find the gaps. Answer Gap Analysis shows you exactly which prompts your competitors are visible for that you're not. Not vague categories -- specific questions and topics that AI models are answering without citing your content.
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Create content that gets cited. The built-in AI writing agent generates articles, listicles, and comparisons grounded in real citation data. Promptwatch has analyzed over 880 million citations, so the content it generates isn't generic SEO filler -- it's engineered around what AI models actually cite.
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Track whether it's working. Page-level tracking shows which of your pages are being cited, how often, and by which models. Traffic attribution (via code snippet, Google Search Console integration, or server log analysis) connects visibility to actual revenue.
That loop -- find gaps, create content, track results -- is what separates Promptwatch from every other tool in this comparison. Profound, Otterly, and Peec all stop at step one.
On top of that, Promptwatch covers 10 AI models on every plan (including ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Copilot, Meta AI, Mistral, and Google AI Overviews), includes AI crawler logs on Professional and above, tracks Reddit and YouTube discussions that influence AI recommendations, and offers ChatGPT Shopping tracking for e-commerce brands.
Pricing starts at $99/month for the Essential plan (1 site, 50 prompts, 5 articles per month). The Professional plan at $249/month adds crawler logs, state/city tracking, and 15 articles. Business at $579/month scales to 5 sites and 30 articles. A free trial is available.
Head-to-head: the features that actually matter
Let's get specific about the capabilities that separate these platforms.
AI models tracked
Promptwatch tracks 10 models on every plan. Profound covers 9+. Otterly and Peec cover 3-4 base models with paid add-ons for others. If you care about visibility across DeepSeek, Grok, Mistral, or Meta AI -- not just ChatGPT and Perplexity -- Profound and Promptwatch are the only options that cover the full landscape without nickel-and-diming you.
Content gap analysis
Only Promptwatch offers this. The Answer Gap Analysis identifies specific prompts where competitors appear and you don't. That's the difference between knowing you have a problem and knowing exactly what to fix.
Built-in content generation
Only Promptwatch. The other three platforms assume you have a content team ready to act on whatever data they surface. Promptwatch gives you the tool to create the content directly.
AI crawler logs
Profound (enterprise tier) and Promptwatch (Professional and above). Neither Otterly nor Peec offer this. Crawler logs matter because they show you which pages AI bots are actually reading, how often they return, and whether they're hitting errors. Without this, you're guessing at why your visibility is what it is.
Traffic attribution
Only Promptwatch connects AI visibility to actual website traffic and revenue. The other three platforms show you citation counts and visibility scores -- useful, but disconnected from business outcomes.
Reddit and YouTube tracking
Only Promptwatch surfaces Reddit discussions and YouTube content that directly influence AI recommendations. This matters because AI models frequently cite Reddit threads and video content in their responses, and most brands have no visibility into that layer.
Pricing vs. value
| Platform | Entry price | What you get for it |
|---|---|---|
| Profound | $499/month | Deep analytics, SOC 2, crawler logs (enterprise), no content tools |
| Peec AI | ~€89/month | Clean monitoring dashboard, 3-4 models, no content tools |
| Otterly.AI | $29/month | Basic monitoring, 3-4 models, minimal depth |
| Promptwatch | $99/month | 10 models, gap analysis, content generation, traffic attribution |
The value equation here is pretty clear. Promptwatch costs less than a fifth of Profound's entry price and does more. Otterly is cheaper still, but you're paying for a fraction of the capability.
Who should use which platform
Choose Profound if: You're at a large enterprise, you need SOC 2 compliance for procurement purposes, and you have a dedicated analytics team plus a separate content team that can act on the data independently. The depth of reporting is genuine, and for organizations where compliance documentation is a requirement, it's hard to replace.
Choose Otterly.AI if: You want the cheapest possible way to start tracking AI visibility, you're not ready to commit budget to a serious platform, and you understand you're getting monitoring-only with limited model coverage. It's a reasonable way to dip your toes in.
Choose Peec AI if: You're a mid-market team that values clean UX above all else, you're primarily focused on ChatGPT and Perplexity, and you have content resources ready to act on whatever the data shows. The interface is genuinely good.
Choose Promptwatch if: You actually want to improve your AI visibility, not just measure it. If you need to know what content to create, want help creating it, and need to connect the results back to traffic and revenue, Promptwatch is the only platform in this comparison built to do all of that.
The monitoring-only trap
There's a pattern worth naming. A lot of teams buy a monitoring tool, see their visibility scores, feel vaguely concerned, and then... don't change much. Not because they don't want to, but because the tool gave them a diagnosis without a prescription.
Knowing you're invisible in AI search for a specific category of prompts is useful information. But it doesn't tell you which pages to update, what topics to cover, what format works best for AI citations, or whether the changes you make are working.
That's the gap that Promptwatch is designed to close. The 880M+ citations analyzed aren't just a marketing number -- they're the training data behind content recommendations that are actually grounded in what AI models cite. When Promptwatch suggests you write a comparison article on a specific topic, it's because the citation data shows that format and topic combination gets picked up by the models you care about.
Most teams that switch from a monitoring-only tool to Promptwatch report that the monitoring data they had before was accurate -- they just had no idea what to do with it. The action layer is what was missing.
Final verdict
If you're comparing these four platforms and trying to decide where to spend your budget, the honest answer is that three of them (Profound, Otterly, Peec) are solving a different problem than Promptwatch.
Monitoring your AI visibility is necessary. But it's not sufficient. The brands that will win in AI search over the next few years aren't the ones with the best dashboards -- they're the ones that consistently create content that AI models want to cite, track what's working, and iterate.
Profound is the best pure monitoring tool in this comparison, but it's priced for enterprises and doesn't help you fix what it finds. Otterly and Peec are fine for getting started, but you'll hit their ceiling fast.
Promptwatch is the only platform here that treats AI visibility as an optimization problem rather than a reporting problem. For most marketing and SEO teams, that's the right framing.