Key takeaways
- "White-label" means wildly different things across GEO platforms: a logo on a PDF export, a branded subdomain with a "powered by" footer, a fully custom domain, or full self-hosting. Ask which layer you're actually getting before you buy.
- Ayzeo splits white-label into two paid layers: branded PDF reports included at $149/month, and a $299/month add-on for a branded live dashboard. Even then, notification emails and the hosting domain stay Ayzeo's.
- LLM Pulse is one of the only platforms with a genuine zero-trace white-label mode, a custom domain with your own SSL cert, no vendor footer anywhere, plus a separate JWT-embeddable option for SaaS use cases.
- Scrunch AI's Core plan caps you at one brand workspace at $250/month, which tells you it isn't built for agencies managing a client roster, whatever the "Agencies" page on its site implies.
- If your goal is action, not just reporting, look past the white-label checkbox at what the platform does with the data. Tools like Promptwatch pair agency-tier white-labeling with content agents that actually fix the visibility gaps the dashboard reveals.
Why "white-label" became the question agencies ask first
Five years ago, your client wanted to know where they ranked on Google. Now they're asking why ChatGPT recommended a competitor by name and didn't mention them at all. That's a harder question to answer with a screenshot, and it's also, frankly, a great new service line if you run an agency. GEO retainers in this market commonly run $500 to $1,500 per client per month for monitoring, reporting, and remediation, sometimes a lot more at the enterprise end.
The problem is that almost every GEO tool on the market was built for an in-house marketing team, not an agency selling the same report to twenty different clients under twenty different brands. So when agencies go shopping, the first filter they apply isn't "which model coverage is best" (most platforms now cover ChatGPT, Gemini, Perplexity, and Google's AI surfaces). It's "can I put my logo on this without my client ever seeing the vendor's name."
That question turns out to have a lot of wrong answers dressed up as right ones.
The four layers of white-label, and where most tools stop
Before comparing platforms, it helps to know what you're actually negotiating for. I'd break it into four layers, from thinnest to thickest:
- Branded exports. Your logo and colors on a PDF or CSV. This is table stakes now; almost every tool in this category offers it, some only as a paid add-on.
- Branded subdomain. A live portal at something like youragency.vendorname.com, with your logo and colors, but a "Powered by [Vendor]" footer somewhere and the vendor's domain baked into the URL.
- Full custom domain. Your own domain, your own SSL, zero vendor branding anywhere a client can see, including the notification emails.
- Embeddable / self-hosted. The dashboard lives inside your own product via an authenticated embed, or you run the whole thing on infrastructure you control.
Most platforms marketing "white-label" actually sell layer 1, sometimes layer 2. Very few sell layer 3 as a self-serve feature. Layer 4 is mostly reserved for custom enterprise deals.
Quick comparison
| Platform | White-label depth | Custom domain? | Agency pricing starting point | Models tracked |
|---|---|---|---|---|
| LLM Pulse | Three tiers: partial (branded subdomain), full (custom domain + SSL), and embed (JWT iframe) | Yes, on Full Whitelabel | ~€49/mo self-serve; full white-label as agency arrangement | ChatGPT, Gemini, Perplexity, AI Overviews |
| Ayzeo | Layer 1 PDF included in Pro; Layer 2 branded dashboard as $299/mo add-on | No (stays on ayzeo.com); full custom domain needs $6,000/mo Enterprise | $149/mo Pro | ChatGPT, AI Overviews standard; others as add-ons |
| Rank Prompt | White-label reports + agency dashboard, client portal, prospecting tools | Not clearly confirmed | $149/mo Agency; $299/mo Agency Plus | ChatGPT, Gemini, Perplexity, Grok, Claude, AI Overviews |
| Rankscale | White-label options unlocked at Growth tier | Not clearly confirmed | $385/mo Growth | ChatGPT, Perplexity, Gemini/AI Overviews, DeepSeek, Mistral, Claude, Copilot |
| Nightwatch | White-label reports included on every plan, even the trial | Not confirmed as custom domain | €79/mo Starter (annual) | ChatGPT, Claude, Gemini, Perplexity |
| Semrush | White-label is a separate $20/mo add-on, not native to the AI toolkit | Enterprise only | $99/mo Base (no white-label) + $20 add-on | ChatGPT, Google AI, Gemini, Perplexity |
| Scrunch AI | No published self-serve white-label or custom domain feature | Enterprise custom only | $250/mo Core, 1 brand workspace | ChatGPT, Perplexity, AI Overviews, Copilot |
| Peec AI | White-label mentioned at agency tier but thinner than dedicated agency platforms | Not confirmed | ~$245/mo | ChatGPT, Google AI, Gemini, Perplexity |
The platforms that actually rebrand the live dashboard
LLM Pulse
LLM Pulse is the clearest case of a vendor treating white-label as three distinct products rather than one feature flag. Partial Whitelabel gives you a branded subdomain (yourname.llmpulse.ai) with your logo and colors but keeps a small "Powered by LLM Pulse" footer. Full Whitelabel moves you to your own custom domain entirely, with automatic SSL provisioning after you add a CNAME record, your own font family, and SSO. Embed Integration is a different animal: a JWT-authenticated iframe meant for SaaS companies that want to show AI visibility data natively inside their own product, with a domain allowlist for security.
Unlimited seats on every plan means the cost of adding clients and analysts doesn't compound the way it does with per-seat competitors. Self-serve pricing starts around €49/month, though full white-label is treated as an agency arrangement rather than a self-serve checkbox.
Ayzeo
Ayzeo is useful precisely because it's upfront about where its white-label ends. Pro ($149/month) includes branded PDF exports with your logo and colors standard, no extra fee. A $299/month add-on, rolled out in July 2026, lets you put your logo in the sidebar and theme the dashboard with your accent color across every project in the account. That's real, and it's self-serve: upload a logo, pick a color, done.
But the boundary matters. Notification emails still say Ayzeo, and the dashboard still lives on ayzeo.com. If a client googles the URL in their browser bar, they'll find the vendor. A true custom domain requires Ayzeo Enterprise, which starts at $6,000 a month, a jump most agencies aren't going to make. Ayzeo's own worked example is honest about the math: a 10-client agency on Pro plus the dashboard add-on runs $492 to $791 a month, under $80 per client, which is a fine margin, just don't expect the vendor's name to disappear completely at that price.
Rank Prompt
Rank Prompt leans into the agency use case harder than most, with a dedicated Agency Plus tier at $299/month that adds a client portal, automated report delivery, and a prospecting tool that lets you pull a visibility snapshot on a prospect before you pitch them, basically a cold-audit-to-warm-lead workflow. That's a smart feature for new-business development even separate from white-labeling. The lower Agency tier at $149/month gets you white-label reports and 500 tracked brands.
Rankscale, Nightwatch, and the mid-tier pack
Rankscale gates its white-label options behind the $385/month Growth tier, where you also get REST API access and 50 brand dashboards; its enterprise client list (Bosch, UBS, Cartier) suggests the platform is comfortable at that price point. Nightwatch stands out for including white-label reports on every plan, including its trial, starting at €79/month, though it's rank-tracking-first with AI features layered on rather than built AI-native.
Where general SEO suites and enterprise-only tools fall short
Semrush's AI Visibility Toolkit charges $99/month per domain with no white-label included; you add it via a separate $20/month "Pro Report" module that's really inherited from Semrush's general reporting system, not purpose-built for AI visibility branding. Scrunch AI is more concerning for agency buyers specifically: its Core plan caps you at a single brand workspace for $250/month, which means even if you wanted to run multiple clients, the platform architecture won't let you without jumping to a custom Enterprise contract. If you see an "Agencies" page on a vendor's site, check the actual pricing page for a brand-workspace cap before you sign anything.
What to check before you commit
A few questions that the marketing pages tend to dodge, but that actually determine whether you'll be happy six months in:
- Does the white-label plan include a custom domain, or does the dashboard stay on the vendor's domain forever unless you pay for Enterprise? Ayzeo's dashboard add-on is the cleanest documented example of this gap.
- Are notification and alert emails included in the rebrand, or do they still say the vendor's name? Many platforms quietly leave this out.
- Is pricing per seat or unlimited? Per-seat pricing gets expensive fast once you count account managers, analysts, and every client login as a seat.
- Is pricing per brand/project, or a flat allotment? Some platforms charge per additional client project, others give you hundreds of brand slots in one plan, and the math on cost-per-client differs completely depending on the model.
- Is the platform actually built for multiple client workspaces, or does the pricing page reveal a single-workspace cap once you read past the "Agencies" marketing copy?
Reporting is the floor, not the ceiling
Here's the part worth sitting with for a second: a beautifully branded dashboard that just tells your client "you were mentioned in 12% of relevant prompts last month" is still, at the end of the day, a status report. It doesn't tell the client what to do about the other 88%. The agencies charging $1,000+ a month per client for this service are increasingly expected to show up with a plan, not just a chart.
That's the gap platforms like Promptwatch are trying to close. It's used by 1,840+ brands and agencies, tracks all the major assistants plus Google's AI surfaces, and its agency tiers (Kick-off at $199/month, Growth at $399/month, Scale at $799/month, all with unlimited projects and prompts and 10 seats) come with a white-label dashboard and client portal built for exactly this resale model. The bigger difference from a pure reporting tool is that Promptwatch's crawler logs show you why a client isn't being cited, its Content Agents can draft and publish the fix straight to the client's CMS, and Unified Actions turns all of that into a prioritized to-do list rather than a static PDF. For an agency, that's the difference between selling a subscription to a chart and selling a service that visibly moves the number next month.
If you're comparing the full field of 21+ GEO platforms on this exact question, worth reading alongside this guide is the broader GEO software directory at bestgeosoftware.com, which tracks the category as vendors add and drop white-label tiers throughout the year. And if your agency is weighing whether to run reporting in-house at all versus outsourcing the whole AI visibility function, 1001 SEO Media runs GEO and AI search programs for agencies and brands that would rather hand the monitoring and content work to a senior team than manage five different vendor logins.
The short version
If you want the deepest, most self-serve white-label right now, LLM Pulse's Full Whitelabel tier is the clearest match for "my client should never see a vendor name." If you want the most transparent pricing math for agency scale, Ayzeo lays out exactly what $149 versus $448 buys you. If you want reporting plus a growth engine that actually closes the citation gap it finds, that's the Promptwatch pitch, and it's the one most worth a serious trial before you lock in a multi-client contract for the year.