Key takeaways
- Hall AI users need a replacement that actually tracks brand visibility across modern AI engines like ChatGPT, Perplexity, and Google AI Overviews
- Otterly.AI is the cheapest option at $29/month but covers only basic monitoring with no content tools
- Peec AI sits in the mid-market at $95/month and offers solid tracking but limited action-taking features
- Promptwatch is the most complete platform: it tracks, analyzes gaps, generates content, and monitors AI crawler activity -- making it the best choice for teams that want to improve visibility, not just measure it
- Your decision comes down to one question: do you want to monitor your AI visibility, or do you want to fix it?
If you're reading this, you've probably noticed that Hall AI isn't cutting it anymore. Whether the product has stalled, the pricing no longer makes sense, or the feature set just hasn't kept up with how fast AI search has evolved, you're in the right place.
The good news: the AI visibility space has matured quickly in 2026. There are real options now. The bad news: most of them are monitoring dashboards that show you data and then leave you to figure out what to do with it. That's fine if you have a team to act on the insights. For most people, it's not enough.
This guide compares the three most relevant alternatives for Hall users: Otterly.AI, Peec AI, and Promptwatch. We'll go through what each one actually does, what it costs, and who it's best for.
Why Hall users are looking for alternatives
Hall AI positioned itself as a simple way to track how your brand shows up in AI-generated answers. That was a reasonable pitch in 2024 when the category was new. But the bar has risen considerably.
Today, brands need to track across 10+ AI engines simultaneously. They need to understand why they're not being cited -- not just that they aren't. They need to act on that data with content that AI models will actually reference. And they need to connect visibility to traffic and revenue.
Hall doesn't do most of that. So let's look at what does.
The three main alternatives
Otterly.AI
Otterly.AI is the budget entry point for AI visibility monitoring. At $29/month, it's the cheapest published price in the category. It tracks brand mentions across ChatGPT, Perplexity, and Google AI Overviews, and gives you a basic dashboard showing where you appear and where you don't.
Otterly.AI
It's genuinely useful for small teams or solo marketers who just want to know if their brand is showing up. The interface is clean and the setup is fast. But Otterly is firmly a monitoring tool. There's no content gap analysis, no AI crawler logs, no content generation, and no way to connect visibility to actual traffic or revenue. You'll see the problem; you won't get help solving it.
Pricing starts at $29/month, which makes it an easy first step. But many teams find themselves outgrowing it quickly once they realize the data alone isn't moving the needle.
Peec AI
Peec AI targets the mid-market. Its Starter plan runs $95/month (the research also cites €89/month in some regions), and it covers three AI models with daily prompt tracking across up to 50 prompts. The Pro plan at $245/month adds more prompts and a second project, while the Advanced plan at $495/month adds multi-country tracking and Google Search Console integration.
Peec is faster to set up than enterprise tools and gives you more depth than Otterly. The multi-country support at the Advanced tier is genuinely useful for international brands. But like Otterly, Peec is primarily a tracking platform. It tells you where you stand; it doesn't help you improve. There's no content generation, no AI crawler monitoring, and no Reddit or YouTube tracking -- two channels that increasingly influence what AI models recommend.
For teams that want clean data and are happy to handle content strategy themselves, Peec is a reasonable choice. For teams that want the platform to help them close the gap, it falls short.
Promptwatch
Promptwatch is the most complete platform in this comparison. It tracks brand visibility across 10 AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta/Llama, DeepSeek, Grok, Mistral, and Copilot), but the real difference is what happens after the tracking.
The core workflow is built around three steps: find the gaps, create content to fill them, and track the results.
The Answer Gap Analysis shows you exactly which prompts your competitors are appearing for that you're not -- and what content your site is missing. This isn't a vague "you should write more about X" suggestion. It's specific: these are the questions AI models are being asked, these are the sources they're citing, and here's what you need to create to get into those answers.
From there, Content Agents generate articles, listicles, comparisons, and briefs grounded in real prompt data, citation patterns, and competitor analysis. The content is built to fill the specific gaps the analysis identified -- not generic SEO filler.
Then you track whether it worked. Page-level tracking shows which of your pages are being cited, how often, and by which models. The AI Crawler Logs show when ChatGPT, Claude, Perplexity, and others are actually crawling your site -- which pages they read, which ones they skip, and when a crawled page starts getting cited. Most competitors don't have this at all.
Promptwatch also tracks Reddit discussions and YouTube content that influence AI recommendations, monitors ChatGPT Shopping appearances, and connects visibility to actual traffic through website integrations (Cloudflare, Vercel, server logs, Google Search Console).
Pricing starts at $99/month for the Essential plan (1 site, 50 prompts, 5 articles), $249/month for Professional (2 sites, 150 prompts, 15 articles, crawler logs), and $579/month for Business (5 sites, 350 prompts, 30 articles). A free trial is available.
Feature comparison
| Feature | Otterly.AI | Peec AI | Promptwatch |
|---|---|---|---|
| Starting price | $29/month | $95/month | $99/month |
| AI engines tracked | 3 | 3 (Starter) | 10+ |
| Prompt tracking | Yes | Yes | Yes |
| Citation monitoring | Basic | Basic | Advanced |
| Content gap analysis | No | No | Yes |
| AI content generation | No | No | Yes |
| AI crawler logs | No | No | Yes |
| Reddit/YouTube tracking | No | No | Yes |
| ChatGPT Shopping tracking | No | No | Yes |
| Traffic attribution | No | No | Yes |
| Multi-country | No | Advanced plan only | Yes |
| Google Search Console integration | No | Advanced plan only | Yes |
| Free trial | Yes | Yes | Yes |
The table makes the tradeoff clear. Otterly and Peec are monitoring tools. Promptwatch is an optimization platform.
Who should pick what
Go with Otterly.AI if...
You're just starting out with AI visibility and want the cheapest way to see whether your brand shows up in ChatGPT and Perplexity. If you're a solo founder, a small agency testing the waters, or a marketer who just needs a quick sanity check, Otterly gets you there without a significant budget commitment.
The caveat: you'll hit its ceiling fast. Once you know you're not showing up, Otterly can't tell you why or help you fix it.
Go with Peec AI if...
You need reliable mid-market tracking with a clean interface and you're comfortable handling content strategy separately. Peec is a solid choice for marketing teams that already have a content operation and just need the visibility data to inform their priorities. The multi-country support at the Advanced tier is a genuine differentiator if you're running international campaigns.
Just know that the jump from $245/month to $495/month for multi-country is steep, and you're still not getting content tools or crawler logs at any tier.
Go with Promptwatch if...
You want to actually improve your AI visibility, not just measure it. If you're a marketing team, SEO team, or agency that needs to show results -- not just report on where you stand -- Promptwatch is the only platform in this comparison that closes the loop from data to action to outcome.
The Answer Gap Analysis, Content Agents, and AI Crawler Logs together give you something none of the alternatives offer: a clear path from "we're invisible in AI search" to "we're being cited for these specific prompts." The traffic attribution layer means you can connect that visibility to revenue, which matters when you're justifying the spend.
At $99/month for the Essential plan, it's only $4/month more than Peec's entry price -- and it does considerably more.
A note on the broader landscape
It's worth knowing that Otterly and Peec aren't the only alternatives worth considering. The AI visibility space now has 20+ tools, and some are worth a look depending on your specific situation.
For enterprise teams with deeper budgets, Profound offers more granular reporting at $499/month. For teams that want AI visibility baked into a broader SEO workflow, Semrush and Ahrefs both have emerging AI tracking features, though neither goes as deep on the AI-specific side.
Profound
But for most Hall users -- marketing teams, SEO teams, and agencies that need to track and improve AI visibility without enterprise pricing -- the choice is between Otterly (cheap, limited), Peec (mid-market, monitoring-only), and Promptwatch (more complete, action-oriented).
The real question
Most teams switching from Hall are asking "which tool tracks AI visibility?" But the more useful question is "which tool helps me improve it?"
Monitoring tells you where you stand. Optimization changes where you stand. If you're switching platforms anyway, it's worth choosing one that can do both -- rather than migrating to another monitoring dashboard and having the same conversation six months from now.
Promptwatch is the only platform in this comparison built around that full loop. That's why it's the recommendation here for most Hall users making the switch in 2026.